At a Glance
- Tasks: Lead brand and marketing strategies for a niche fragrance house, driving campaigns and partnerships.
- Company: PARAMSARA, a unique Indian fragrance brand redefining Eastern Universalism.
- Benefits: Full-time role with opportunities for creativity and cultural engagement.
- Other info: Dynamic startup environment with a focus on cultural depth and global narratives.
- Why this job: Join a passionate team and shape the future of fragrance with your innovative ideas.
- Qualifications: 5–10 years in brand or marketing roles, preferably in fragrance or luxury sectors.
The predicted salary is between 50000 - 65000 € per year.
PARAMSARA is a niche Indian fragrance house dedicated to redefining Eastern Universalism through perfumery.
Type: Full-time
Key Responsibilities
- Brand & Marketing Strategy
- Develop and execute brand and marketing strategy across various markets
- Lead seasonal campaigns and launches across digital, retail, and experiential channels
- Ensure cultural depth, emotional resonance, and consistency across all touchpoints
- Benchmark against culturally led and niche fragrance brands to identify differentiation
- Growth & Performance Marketing
- Own paid digital acquisition (Meta, Google, TikTok) directly or via partners
- Drive customer acquisition while protecting brand integrity
- Track and optimize CAC, ROAS, conversion, and retention
- Lead experimentation across creatives, audiences, and funnels
- Retail, Partnerships & Activations
- Build relationships with boutique retailers, concept stores, and distributors
- Lead retail onboarding, training, and brand-aligned activations (pop-ups, in-store)
- Initiate culturally aligned collaborations (fashion, hospitality, design)
- PR, Events & Storytelling
- Support PR strategy, media storytelling, and brand events
- Oversee brand presence at key fragrance fairs and cultural showcases
- Guide brand voice, copy, and visual storytelling across channels
- Conduct competitive and pricing analysis across priority markets
- Identify growth and expansion opportunities
- Contribute to product ideation with Founder & Creative team
Experience
- 5–10 years in brand, marketing, or growth roles
- Background in fragrance, beauty, fashion, luxury, or premium DTC brands
- Experience with culturally led brands or strong brand identities
- Prior experience in startups or high-growth, entrepreneurial environments
Capabilities & Mindset
- Strong blend of brand thinking and performance marketing execution
- High level of taste, aesthetic judgment, and cultural sensitivity
- Hands-on, adaptable, and comfortable with ambiguity
- Able to translate culturally rooted ideas into globally relevant narratives
- Confident working closely with founders in lean teams
Brand and Marketing Lead employer: PARAMSARA
PARAMSARA is an exceptional employer for those passionate about the fragrance industry, offering a dynamic work environment that fosters creativity and cultural depth. With a strong emphasis on employee growth, you will have the opportunity to lead innovative marketing strategies and collaborate closely with founders in a supportive, entrepreneurial setting. Located in a vibrant market, PARAMSARA encourages meaningful contributions and provides unique advantages such as exposure to diverse cultural narratives and the chance to shape the future of niche perfumery.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the fragrance and marketing industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance, share your ideas for brand campaigns or marketing strategies during interviews. We love seeing how you think outside the box!
✨Tip Number 3
Research PARAMSARA thoroughly. Understand their brand ethos and recent campaigns. This will help you tailor your conversation and show us you're genuinely interested in being part of the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re keen on joining our journey.
We think you need these skills to ace Brand and Marketing Lead
Some tips for your application 🫡
Show Your Passion for Fragrance:When you're writing your application, let your love for fragrance shine through! Share why you're excited about the niche market and how you connect with PARAMSARA's mission. We want to see that spark!
Tailor Your Experience:Make sure to highlight your relevant experience in brand and marketing roles, especially in the fragrance or luxury sectors. We’re looking for specific examples of how you've driven growth and executed successful campaigns. Be clear and concise!
Be Culturally Savvy:Since we value cultural depth, weave in your understanding of different markets and how they influence branding. Show us how you can create emotionally resonant narratives that align with our vision. This is your chance to stand out!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at PARAMSARA
✨Know Your Fragrance Game
Dive deep into the world of fragrances before your interview. Familiarise yourself with PARAMSARA's offerings and their unique positioning in the market. Being able to discuss specific scents, their cultural significance, and how they align with the brand's ethos will show your genuine interest and expertise.
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences in developing and executing brand strategies. Think of specific campaigns you've led and be ready to explain how you measured success. Highlight your ability to blend creativity with performance marketing, as this role demands a strong grasp of both.
✨Cultural Sensitivity is Key
Given the brand's focus on Eastern Universalism, it's crucial to demonstrate your understanding of cultural nuances. Be prepared to share examples of how you've successfully navigated cultural contexts in past roles, especially in marketing or branding initiatives.
✨Build Relationships, Even Virtually
Since the role involves building partnerships with retailers and other brands, think about how you've fostered relationships in the past. Prepare anecdotes that showcase your networking skills and your ability to create meaningful collaborations, whether in-person or through digital channels.
