Senior Manager, Performance Marketing

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Is this the role for you?

At Paramount Global International Streaming, we bring premium entertainment to audiences worldwide through our industry-leading brands, including Paramount+, Pluto TV, Nickelodeon, MTV, Comedy Central, and BET. Our team is dedicated to driving subscriber growth, optimizing marketing strategies, and leveraging data-driven insights to enhance performance.

We are looking for a Senior Performance Marketing Manager to drive our international subscriber growth by optimizing marketing spend strategies, collaborating across teams, and using data-driven insights to increase performance. If you have a passion for media, strong analytical skills, and experience in performance marketing, we’d love to hear from you!

What will you be doing?

1. Marketing Strategy & Acquisition Optimization
   • Work closely with the Direct Response Acquisitions team to ensure flawless alignment of marketing spend strategies with business objectives.
   • Establish clear goals, handle budget allocations, and lead all aspects of the successful execution of spend strategies.
   • Develop a culture of teamwork that improves efficiency and campaign performance.
2. Financial Planning & Forecasting
   • Partner with the Finance team to support forecasting cycles across multiple markets.
   • Provide data-driven insights to improve financial projections and ensure alignment with acquisition objectives.
   • Adapt financial planning and budget strategies based on market trends and performance indicators.
3. Purchase Funnel & Conversion Rate Optimization
   • Find opportunities to refine and improve the purchase funnel to increase conversions and user acquisition.
   • Work with cross-functional teams to ensure smooth integration of marketing automation tools.
4. Performance Monitoring & Reporting
   • Define and track key performance indicators (KPIs) to measure the efficiency of marketing strategies.
   • Provide leadership with regular insights on campaign performance, highlighting opportunities for improvement and growth.
   • Collaborate with execution teams to fine-tune spend allocation for maximum efficiency.
5. Integrated Campaign Planning
   • Work closely with the Above-The-Line (ATL) Marketing team to develop and implement multi-channel launch strategies for new and returning titles.
   • Ensure campaigns are fully coordinated with acquisition strategies to optimize audience reach and engagement.
   • Supply strategic insights to improve marketing efficiency for upcoming releases.
6. Cross-Functional Teamwork
   • Actively partner with teams across finance, business insights, and acquisitions to create a unified and data-driven approach.
   • Engage in strategic discussions, providing insights that support decision-making and continuous improvement.
7. Industry & Market Insights
   • Stay informed about emerging trends, industry innovations, and shifts in consumer behavior.
   • Identify new opportunities to enhance acquisition strategies based on evolving market conditions.
   • Maintain and refine subscriber growth forecasts using historical data, predictive modeling, and competitive analysis.
8. Marketing Spend Optimization
   • Conduct in-depth channel performance analysis to identify high-impact acquisition opportunities.
   • Develop strategic plans for paid media campaigns, ensuring budget allocation is aligned with growth objectives.
   • Work alongside finance and marketing teams to balance investment efficiency with overall business goals.
9. Econometrics & Data Modeling
   • Collaborate with the Business Insights team to develop and refine econometric models, including marketing mix modeling.
   • Leverage data-driven insights to continuously enhance the efficiency of marketing spend strategies.
   • Adjust models based on real-time performance metrics and evolving market conditions.

What are we looking for?

• 5-6 years of experience in performance marketing or media buying.
• Expertise in paid media across multiple digital channels.
• Strong analytical skills and experience using Excel.
• Confidence in communicating insights to senior leadership.
• Background in TV, streaming, or subscription-based businesses.
• Passion for entertainment and an understanding of audience behavior.
• Ability to thrive in a fast-paced, ever-evolving environment.
• German or Italian language skills are a plus!

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Paramount is an equal opportunity employer (EOE) including disability/vet.

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing or calling 0207 555 1234.

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