Manager, Paid Social

Is this the role for you?
The Streaming Marketing team is looking for a Manager, Paid Social to lead all aspects of paid social media strategies, campaign execution, budget management, and performance reporting exclusively for Paramount+ (SVOD). The ideal candidate will be experienced in managing large-scale social media campaigns, optimizing media spend, and driving awareness and acquisition. This role will work closely with cross-functional teams to ensure campaigns align with business objectives and deliver measurable results.
What will you be doing?

• Lead the planning, implementation, and coordination of paid social campaigns for Paramount+.
• Manage budgets and media spend across social platforms to optimize performance and improve ROI.
• Lead all aspects of end-to-end campaign development, including audience targeting, creative testing, and performance tracking.
• Develop and implement paid social media strategies to drive user awareness, acquisition, and retention.
• Collaborate with internal teams, including creative, data analytics, and marketing, to align campaigns with overall business objectives.
• Monitor campaign performance, analyze performance data, and build detailed reports for future improvements.
• Identify and develop new marketing opportunities across paid social channels to improve campaign efficiency.
• Stay up to date with industry trends, platform updates, and processes to ensure continued innovation in paid social strategies.

What are we looking for?

• Several years experience in digital marketing, with a focus on paid social media management and campaign execution.
• Proven track record of managing large-scale paid social campaigns and optimizing budgets across multiple platforms.
• Strong understanding of key performance metrics (KPIs) and how they correlate to business objectives.
• Expertise in Meta (Facebook & Instagram), TikTok, Snapchat, Reddit and other social platforms to optimize media spend and performance.
• Ability to interpret data, derive insights, and make data-driven decisions to improve campaign efficiency.
• Experience with budget forecasting, allocation, and management for paid social media campaigns.
• Proficiency in reporting suites such as Adobe, Looker Studio, Tableau, and Excel.
• Strong project management and organizational skills, with the ability to lead multiple campaigns simultaneously.
• Excellent verbal and written communication skills, with experience presenting insights to leadership.
• Ability to collaborate across international teams and adapt to evolving priorities in a fast-paced environment.
• Knowledge of the streaming industry and TV content trends.
• Passion for entertainment and digital media.
• Experience working with international markets and multilingual campaigns.
• Ability to thrive in a fast-paced and constantly changing environment.
• Equivalent experience in a related field is a plus, along with a higher education qualification.

#LI-RE1
Unleash your potential in a place you belong!
At Paramount in London, we have an iconic portfolio of brands, like Paramount, MTV, Nickelodeon, Channel 5, Comedy Central and many more, reaching more than 3.8 billion subscribers in 180+ countries and territories, via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.
Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive and where our employees make it unique. You could be the next addition to our incredible team!
We offer an inclusive environment where you can really be yourself and find your niche. You\’ll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we\’re doing to make the industry more sustainable, and enjoy lots of perks:

• A monthly streaming fund
• All the health and financial benefits you\’d expect, and some you wouldn\’t
• Flexibility to own the way you work
• Mental health activities and support
• All manner of BBQs, socials and events

97% of our recent hires would recommend us to their friends and family, so what are you waiting for?
Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

• Optimism & Determination | We share a positive belief that we can navigate and thrive in the landscape ahead
• Inclusivity & Collaboration | We embrace new and diverse voices, act with care and work together to capture opportunities and manager through challenges
• Agility & Adaptability | We think entrepreneurially, are resilient in change and move quickly to anticipate and create what\’s next

At Paramount, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work. We take responsibility of being a Disability Confident Employer seriously and we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for. If you require any support or assistance during the interview process, please let your recruiter know or email uk.recruitment@vimn.com and we will be happy to help.