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For Companies At a Glance
- Tasks: Lead revenue generation through innovative partnerships and sponsorships with major media agencies.
- Company: Join Paramount, a global leader in media and entertainment with iconic brands like MTV and Nickelodeon.
- Benefits: Enjoy a dynamic work culture, opportunities for growth, and a commitment to diversity and inclusion.
- Why this job: Be part of a creative team driving impactful advertising solutions across multiple platforms.
- Qualifications: Experience in revenue generation and strong relationship-building skills are essential.
- Other info: Paramount values inclusivity and offers support for applicants with disabilities.
The predicted salary is between 43200 - 72000 £ per year.
Paramount is comprised of many of the world's most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.
Reporting into the VP, Sponsorship your role is to lead the generation of UK linear sponsorship and multiplatform partnership advertising revenue from a specific set of media agencies. The Paramount brands operating in the UK are 5, Paramount+, Pluto, MTV, Comedy Central and Nickelodeon. You will sit within the UK Sponsorship team, supported by an Account Director and Account Manager and the wider sales team.
What will you be doing?
- Develop new opportunities that will maximise revenue via product placement, AFP, licensing and the utilisation of all Paramount's media assets working alongside the VP of sponsorship and the wider commercial team.
- Lead the generation of linear sponsorship and multi-platform partnership revenue through promoting the benefits of partnerships with our brands to agencies.
- Build and hold strong relationships with agency partnership teams and planners.
- Proactively identify partnership opportunities across your agencies and produce and deliver sales strategies to ensure the target for your group of agencies is met.
- Collaborate with the wider Paramount Advertising International team, including Creative Resources to produce best in class pitches.
- A relentless focus on maintaining high quality output and the ambition to pursue and deliver award-winning work.
- Key stakeholder in the deal to air process, ensuring that the Client Services team are supported to deliver the partnership as planned.
- To be a great people manager, ensuring direct reports are motivated and have the capability to deliver your sales strategy.
- Support the VP Commercial Sponsorship with accurate revenue forecasting for the agencies you represent.
- Actively reinforce a positive culture within the team, embracing Paramount values.
What are we looking for?
- Revenue Generation Experience in creating new revenue streams through understanding the revenue potential and regulations surrounding product placement, AFPs, licensing and other non-traditional partnerships.
- The ability to interpret partnership briefs and through the sourcing of relevant insight, produce creative pitches that will drive revenue.
- Proven ability to build strong mutually beneficial relationships with senior agency staff.
- The ability to create and deliver a successful sales strategy driving revenue through sponsorship and cross-platform partnerships.
- Knowledge of the role and the costs associated with each media platform within a cross-platform partnership.
- Ofcom Sponsorship regulations knowledge.
- A management style that produces the best from your direct report, supporting their personal growth and motivating them to succeed.
- Proven ability and experience of leading, running and motivating a team, setting policy and achieving targets.
- Ensuring the Account Director is actively managing the performance and development of their Account Manager.
- A great presenter and the ability to write engaging sales pitches.
- The ability to motivate key stakeholders within Paramount to support the work of the team.
- A leader of client meetings, providing clients with confidence in Paramount partnerships.
Group Account Director, Sponsorship employer: Paramount
Contact Detail:
Paramount Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Account Director, Sponsorship
✨Tip Number 1
Familiarise yourself with Paramount's brands and their unique selling points. Understanding what makes each brand stand out will help you articulate how you can drive revenue through partnerships effectively.
✨Tip Number 2
Network with professionals in the media and advertising industry, especially those who work with sponsorships. Building relationships with agency staff can give you insights into their needs and how to tailor your approach.
✨Tip Number 3
Stay updated on Ofcom regulations regarding sponsorship. Being knowledgeable about these rules will not only enhance your credibility but also ensure that your strategies are compliant and effective.
✨Tip Number 4
Prepare to showcase your leadership skills during interviews. Be ready to discuss how you've motivated teams in the past and how you plan to support your direct reports in achieving sales targets.
We think you need these skills to ace Group Account Director, Sponsorship
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Group Account Director position. Tailor your application to highlight how your experience aligns with the specific duties mentioned in the job description.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also demonstrate your passion for the role and the company. Use specific examples from your past experiences that showcase your revenue generation skills and ability to build strong relationships with agency partners.
Highlight Relevant Experience: In your CV, focus on your previous roles that involved revenue generation, partnership development, and team management. Use quantifiable achievements to illustrate your success in these areas, such as revenue growth percentages or successful campaigns you've led.
Showcase Your Communication Skills: Since the role requires excellent communication and presentation skills, ensure your application reflects this. Use clear, engaging language and structure your documents well. Consider including a brief example of a successful pitch or presentation you've delivered in the past.
How to prepare for a job interview at Paramount
✨Know Your Revenue Generation Strategies
Familiarise yourself with various revenue generation methods, especially in the context of product placement and AFPs. Be prepared to discuss how you can leverage these strategies to maximise revenue for Paramount's brands.
✨Build Strong Relationships
Demonstrate your ability to build and maintain relationships with agency partnership teams. Share examples from your past experiences where you successfully collaborated with senior agency staff to achieve mutual goals.
✨Showcase Your Presentation Skills
As a great presenter, you should be ready to deliver engaging pitches. Prepare a mock pitch that highlights your creative approach to driving revenue through partnerships, showcasing your understanding of the media landscape.
✨Emphasise Team Management Experience
Discuss your management style and how it has led to the success of your team. Provide specific examples of how you've motivated direct reports and supported their personal growth while achieving sales targets.
