Marketing Director - Paramount Pictures

Is this the role for you?

The Marketing Director will own the development and execution of first-class marketing strategies to support bold business growth by ensuring that Paramount Pictures reaches key audiences with innovative campaigns.

What will you be doing?

• Define and develop the PPUK’s marketing strategy to support the achievement of the company’s and territory’s budget including the formulation of a successful B2C and B2B marketing campaign.
• Improve ancillary revenue through building targeted campaigns and identifying new ancillary and/or consumer product tie-ins where appropriate.
• Responsibility for day-to-day running of the marketing department, and management and motivation of a high performing marketing team.
• Lead all stages of the creative development process to ensure that well-integrated, creatively distinct campaigns are produced.
• Drive innovation to creatively find new ways to reach each film’s audience.
• Ensure that PPUK is utilizing all available technologies to reach our desired customer base for each theatrical release.
• Build and implement a brand strategy for each franchise to ensure the theatrical release potential is developed internally and externally.
• Use data and analytics to understand and report on consumer behavior, to understand the consumer journey and to drive consumer awareness.
• Work closely with a variety of internal partners including MD, sales, finance, production, worldwide marketing and others in the region to optimize alliances, find opportunities and more efficiently run resources.
• Lead the media agencies with the Head of Marketing to plan promotional media campaigns, targeting specific media to achieve the best exposure.
• Approve the budget per release to successfully implement the campaign.
• Extensive liaison with the Studio leadership team in LA.

What are we looking for?

• Significant experience and a successful track record in developing highly creative, consumer-facing campaigns.
• Commercial focus.
• Exposure to senior management in a highly pressurized environment.
• Experience in the use of digital platforms (social media and online media) to reach audiences.
• Experience and understanding of how to creatively target and engage different audience generations.
• Ability to handle industry change to achieve positive business results.
• Expert people manager who develops an excelling and results-focused team.
• Excellent communication and partner management skills.
• Excellent presentation skills.
• Ability to influence at all levels and confidence to challenge appropriately.
• Excellent organizational ability to meet tight deadlines in a fast-paced and complex business.

Desirable

• Experience in a US-based Media Company.
• Experience of mentoring and developing to an inspirational level.
• Marketing or equivalent qualification.

Essential

• Passionate and interested in film, content and knowledge of popular culture.
• Forward-thinking, upbeat, confident and a self-starter who thrives in a highly energized, driven environment and enjoys a hands-on role.
• High levels of personal and professional integrity and a strong work ethic.
• Proactive with a positive attitude.
• Bold, confident professional; approaches work with a friendly, approachable manner.
• Strong team spirit.
• Tenacious with a flexible approach to working hours.

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio’s iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, breakout films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount’s film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures’ passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing or calling 0207 555 1234. We can then ensure your experience and visit is as smooth and enjoyable as possible.

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