At a Glance
- Tasks: Generate qualified sales meetings and connect with decision-makers in various industries.
- Company: Fast-growing B2B sales company based in Leeds with a dynamic team.
- Benefits: Competitive salary, uncapped commission, and clear progression opportunities.
- Other info: Regular training sessions to boost your skills and earnings potential.
- Why this job: Earn commission for your efforts and make a real impact in a thriving business.
- Qualifications: B2B appointment-setting experience preferred, but strong candidates from other sales backgrounds are welcome.
The predicted salary is between 31500 - 38500 £ per year.
£24,000 - £26,000 basic | Around £1,000 monthly commission at target | £36,000 - £38,000 OTE | Uncapped Earn Commission for the Part of the Sale You Control.
Most sales roles only pay commission when the final deal closes. That can mean waiting weeks or months to be rewarded, while relying on someone else to complete the sale. At Parallel, you earn commission for generating attended, qualified sales meetings. Your job is to start the conversation, identify a genuine opportunity and secure a meeting between the prospect and our client. Once that meeting takes place and meets the agreed qualification criteria, you are eligible to be paid for it. You do not need to wait for the client to close the final deal.
About Parallel Partnerships
Parallel Partnerships is a fast-growing B2B sales and appointment-setting business based in Leeds. In under three years, we have grown to more than 60 people and now work with established UK and international clients across a wide range of industries. Our sales teams represent those clients by speaking directly with business owners, managers, directors and other senior decision-makers. Because we work across multiple sectors and campaigns, the role offers far more variety than selling the same product or service every day. We are still a relatively small and fast-moving company, which means new opportunities are created regularly and strong performers can make a visible impact as the business grows.
The Role
As a SDR / BDR, your objective is to create genuine new business opportunities for our clients. You will contact UK businesses, speak with senior decision-makers, understand their current situation and identify whether there is a relevant commercial reason for them to meet with one of our clients. Your responsibilities will include:
- Making outbound calls to UK businesses
- Speaking with managers, directors, founders and other decision-makers
- Asking effective questions to understand the prospects' current position
- Identifying genuine sales opportunities
- Handling objections and creating interest
- Booking qualified sales meetings
- Managing follow-up activity by phone and email
- Keeping accurate notes and updating campaign records
- Working across one or more B2B client campaigns
- Improving your calls through regular training, coaching and feedback
You will not be responsible for closing the final sale. Your performance is measured on the quality of the opportunities you create, including whether meetings are attended and meet the agreed qualification criteria.
Salary and Uncapped Commission
Your starting basic salary will be between £24,000 and £26,000, depending on your experience. At target, commission is approximately £1,000 per month, expected earnings are £36,000 - £38,000 per year. Commission is uncapped, so reps who exceed target can earn more. Our commission structure is designed to reward both quality and consistency:
- You earn commission for each attended and qualified sales meeting
- Payments range from approximately £25 to £95 per meeting
- Your rate increases as you move closer to target
- Your earning rate continues to increase when you exceed target
- You do not need to wait for the client to close the final sale
- SDR 2 and SDR 3 receive enhanced commission rates
- Your basic salary also increases as you progress
The more consistently you generate genuine, attended opportunities, the more you can earn.
Clear Progression to SDR 3
You will join with a defined progression route through: SDR 1 → SDR 2 → SDR 3. As you progress, both your salary and commission rates increase. SDR 2 and SDR 3 salaries can rise to approximately £28,000 - £29,000, alongside stronger commission rates per attended, qualified meeting. Progression is based on sustained performance rather than simply length of service. To progress, you will need to achieve agreed targets over three consecutive months, including:
- Qualified meeting output
- Meeting attendance rate
- Sales results generated from your opportunities
- Consistency and reliability
Progression to SDR 3 requires higher performance standards and a contribution towards a client extending its partnership with us. This gives you a clear route to increase your salary, commission and responsibility without waiting for a management vacancy to appear.
Three Training Sessions Every Week
Training does not stop after your first week. Our SDRs receive three structured training sessions every week, covering areas such as:
- Objection handling
- Closing techniques
- Effective questioning
- Call structure
- Creating interest
- Qualification
- Speaking confidently with senior decision-makers
- Improving commercial conversations
You will also receive regular call feedback and support from managers who understand the role. The objective is to help you improve your sales ability, generate stronger results and increase your earnings.
Who We Are Looking For
Previous B2B appointment-setting experience is highly desirable, but we will also consider strong candidates from backgrounds such as:
- Sales development
- Business development
- Recruitment
- Telesales
- Telemarketing
- Lead generation
Sales Development Representative- B2B Sales in London employer: Parallel Partnerships Ltd
At Parallel Partnerships Ltd, we pride ourselves on being an exceptional employer in Leeds, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through structured training and ongoing coaching, ensuring that our team members not only excel in their roles but also have clear pathways for advancement. With competitive salaries, uncapped bonuses, and a supportive environment, we empower our employees to thrive and make a meaningful impact in the B2B sales landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative- B2B Sales in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development Representative- B2B Sales at Parallel Partnerships Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Parallel Partnerships Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative- B2B Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development Representative- B2B Sales in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Parallel Partnerships Ltd:When writing your cover letter, make sure to tailor your message specifically for Parallel Partnerships Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Parallel Partnerships Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Parallel Partnerships Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Parallel Partnerships Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Parallel Partnerships Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
