Sales Performance and Insight Lead

At Babington, we believe education transforms lives, and we are committed to Developing Better Futures. For over 50 years, we’ve been creating meaningful learning experiences that help individuals, employers and communities thrive. Our purpose-led approach, strong values and commitment to quality have earned us a reputation for delivering outstanding apprenticeships and professional training across England and Scotland.

We’re looking for a Sales Performance and Insight Lead to join us at a pivotal moment in our journey of growth in collaboration with our Head of Sales Optimisation at Knovia.

Position: Sales Performance and Insight Lead

Location: Remote (Monday-Friday 08:30-17:00)

Salary: £40,000 - 45,000 DOE

Responsibilities:

Do you love turning data into decisions? Can you spot what’s really happening in a sales pipeline — and help teams act on it fast? Babington is looking for a Sales Performance & Insights Lead to work with the group Head of Sales Optimisation and be the go-to expert for sales insight, reporting and performance intelligence for Babington. This is a high-impact role where your analysis will directly shape outcomes, improve conversion, and help more learners start successfully.

This exciting role is responsible for delivering high-quality sales reporting, analysis, and insight to support effective decision-making across the learner starts journey. The role focuses on maximising the performance of existing sales processes by providing clear visibility of pipeline health, conversion performance, and compliance readiness. Acting as a central point for sales data and reporting, the role ensures leaders and teams have accurate, timely, and actionable insight to improve conversion, reduce fallout, and support the achievement of starts targets.

In this role you will:

• Own sales performance insight end-to-end
• Deliver clear, accurate and timely sales reporting across enquiries, opportunities, conversions and starts
• Build and evolve dashboards and reporting packs that senior leaders genuinely rely on
• Turn complex data into clear commentary, insight and recommendations
• Provide confidence in forecasting and expected starts delivery
• Act as the subject matter expert for sales performance metrics, definitions and data integrity

But this role is about more than reporting; you will actively support performance improvement by:

• Identifying where conversion slows, fallout occurs, or data quality impacts outcomes
• Working closely with sales, onboarding and compliance teams to drive incremental improvements
• Tracking lead-to-start and opportunity-to-start conversion, highlighting risks and opportunities early
• Ensuring reporting is audit-ready, compliant with funding rules, and trusted across the business

Qualifications:

• Strong experience in sales reporting, sales operations or performance insight
• Advanced skills in Excel and BI tools (Power BI, Tableau or similar)
• A solid understanding of sales pipelines, conversion metrics and CRM systems
• Experience producing actionable insights that influence senior stakeholders
• Ideally, experience within education, apprenticeships or another regulated environment

Most importantly, you’re curious, brave enough to challenge constructively, and driven to make things better — not just measure them.

Benefits:

• Babington Engage Bupa Healthcare – Cash plan
• 25 Days annual leave plus Bank holidays
• Additional annual leave purchase scheme
• Employer Pension contribution

We’ll be conducting interviews on a continuous basis and reserve the right to take down the advert when we have found the right candidate. We’re a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.

To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

Babington is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Depending on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.