Head of Off-Page SEO in London

Paradise Media is a fast-growing performance marketing company behind some of the most successful affiliate and iGaming brands in the world. We run a global network of high-authority sites across casino, sports, and entertainment built on data, experimentation, and top-tier SEO. We’re a private company with strong capital reserves and no outside investors, making us a stable, independent, and fast-moving place to grow your career. You’ll work directly with the CEO and leadership team, have a real voice in strategy, and see your ideas go live fast. We’re scaling quickly to become one of the largest privately-owned companies in iGaming. A team where smart, driven people can have a massive impact and build something enduring.

About the role

Paradise Media is a high-growth digital media company operating in the iGaming affiliate space. We give our team real ownership and an environment built for focus, execution, and performance. As Head of Off-Page SEO, you will own the link acquisition strategy and direct outreach across our portfolio. This is a senior leadership role accountable for the volume, quality, and cost-efficiency of link building and for shaping the long-term vision of how we win in an evolving search and AI-driven landscape.

You will lead an in-house team, set the standards and tests, replace expensive vendor dependencies with a high-performing direct outreach operation. This role combines leadership, commercial thinking, hands-on outreach expertise, and strategic vision. This role can be based in Malta (hybrid) or remote.

• Own the off-page SEO strategy across the portfolio, from positioning to execution.
• Set the long-term vision for the link building at Paradise Media.
• Lead and scale our direct outreach.
• Own link types, link velocity and placement quality benchmarks across the team.
• Continuously source, vet, and onboard new high-quality vendors, publishers, and media partners to expand our link supply.
• Leverage AI tools to scale prospecting, personalisation, and outreach workflows.
• Lead and coach an in-house team of Off-Page SEO Specialists and Managers.
• Set clear KPIs, performance standards, and career paths for the team.
• Build a culture of accountability, quality, and continuous improvement.

Cost & Quality Optimisation

• Drive cost-per-link down without compromising quality or risk profile.
• Manage budgets, vendor relationships, and tooling decisions across the off-page function.

Cross-Functional Partnership

• Partner closely with SEO Managers and SEO Heads and work on the best link strategy per brand.
• Report on link velocity, quality metrics, cost efficiency, and ranking impact to senior leadership.
• Ensure off-page activity supports and amplifies the on-site SEO strategy across all brands.

Requirements

• Previous leadership experience running off-page SEO at an agency, network, or an in-house team, with direct accountability for sizeable headcount and budget.
• Proven track record of building and scaling direct outreach that delivered measurable ranking and revenue impact.
• Deep expertise in link quality evaluation, digital PR, and editorial placements within competitive verticals (iGaming, finance, or similar).
• Hands-on experience reducing cost-per-link while improving link quality at scale.
• Confident operating independently and influencing senior stakeholders across the business.
• Proven ability to identify and implement AI-driven opportunities across prospecting, qualification, link evaluation, and reporting—using AI to raise quality, speed, and efficiency across the off-page function.
• Strong commercial intuition: understands how link investment translates into rankings, revenue, and long-term defensibility.
• Systems-oriented operator who designs repeatable, scalable outreach processes.

We offer a competitive salary, and the opportunity to work with a talented and passionate team in a fast-paced, dynamic environment.