Head of Off-Page SEO

Head of Off-Page SEO

Full-Time 70000 - 90000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead off-page SEO strategy and direct outreach for a high-growth digital media company.
  • Company: Join Paradise Media, a fast-growing performance marketing company in the iGaming space.
  • Benefits: Competitive salary, hybrid or remote work, and a chance to shape your career.
  • Other info: Opportunity to work closely with the CEO and influence company strategy.
  • Why this job: Make a real impact in a dynamic environment with a talented team.
  • Qualifications: Leadership experience in off-page SEO and proven track record in outreach success.

The predicted salary is between 70000 - 90000 £ per year.

Paradise Media is a fast-growing performance marketing company behind some of the most successful affiliate and iGaming brands in the world. We run a global network of high-authority sites across casino, sports, and entertainment built on data, experimentation, and top-tier SEO. We’re a private company with strong capital reserves and no outside investors, making us a stable, independent, and fast-moving place to grow your career. You’ll work directly with the CEO and leadership team, have a real voice in strategy, and see your ideas go live fast. We’re scaling quickly to become one of the largest privately-owned companies in iGaming.

About the role

Paradise Media is a high-growth digital media company operating in the iGaming affiliate space. We give our team real ownership and an environment built for focus, execution, and performance. As Head of Off-Page SEO, you will own the link acquisition strategy and direct outreach across our portfolio. This is a senior leadership role accountable for the volume, quality, and cost-efficiency of link building and for shaping the long-term vision of how we win in an evolving search and AI-driven landscape.

You will lead an in-house team, set the standards and tests, replace expensive vendor dependencies with a high-performing direct outreach operation. This role combines leadership, commercial thinking, hands-on outreach expertise, and strategic vision. This role can be based in Malta (hybrid) or remote.

  • Own the off-page SEO strategy across the portfolio, from positioning to execution.
  • Set the long-term vision for the link building at Paradise Media.
  • Lead and scale our direct outreach.
  • Own link types, link velocity and placement quality benchmarks across the team.
  • Continuously source, vet, and onboard new high-quality vendors, publishers, and media partners to expand our link supply.
  • Leverage AI tools to scale prospecting, personalisation, and outreach workflows.
  • Lead and coach an in-house team of Off-Page SEO Specialists and Managers.
  • Set clear KPIs, performance standards, and career paths for the team.
  • Build a culture of accountability, quality, and continuous improvement.

Cost & Quality Optimisation

  • Drive cost-per-link down without compromising quality or risk profile.
  • Manage budgets, vendor relationships, and tooling decisions across the off-page function.

Cross-Functional Partnership

  • Partner closely with SEO Managers and SEO Heads and work on the best link strategy per brand.
  • Report on link velocity, quality metrics, cost efficiency, and ranking impact to senior leadership.
  • Ensure off-page activity supports and amplifies the on-site SEO strategy across all brands.

Requirements

  • Previous leadership experience running off-page SEO at an agency, network, or an in-house team, with direct accountability for sizeable headcount and budget.
  • Proven track record of building and scaling direct outreach that delivered measurable ranking and revenue impact.
  • Deep expertise in link quality evaluation, digital PR, and editorial placements within competitive verticals (iGaming, finance, or similar).
  • Hands-on experience reducing cost-per-link while improving link quality at scale.
  • Confident operating independently and influencing senior stakeholders across the business.
  • Proven ability to identify and implement AI-driven opportunities across prospecting, qualification, link evaluation, and reporting—using AI to raise quality, speed, and efficiency across the off-page function.
  • Strong commercial intuition: understands how link investment translates into rankings, revenue, and long-term defensibility.
  • Systems-oriented operator who designs repeatable, scalable outreach processes.

We offer a competitive salary, and the opportunity to work with a talented and passionate team in a fast-paced, dynamic environment.

Head of Off-Page SEO employer: Paradise Media LLC

Paradise Media is an exceptional employer that fosters a culture of innovation and accountability, allowing employees to take ownership of their work and make a significant impact in the fast-paced iGaming industry. With strong capital reserves and a commitment to employee growth, team members enjoy direct collaboration with leadership, access to cutting-edge tools, and the opportunity to shape the future of SEO strategies in a supportive hybrid or remote work environment. Join us in Malta or remotely to be part of a dynamic team where your ideas can thrive and contribute to our ambitious growth journey.
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Contact Detail:

Paradise Media LLC Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Off-Page SEO

✨Tip Number 1

Network like a pro! Attend industry events, webinars, and meetups to connect with people in the iGaming and SEO space. You never know who might be looking for someone just like you!

✨Tip Number 2

Show off your skills! Create a personal project or case study that highlights your off-page SEO expertise. This can be a great conversation starter during interviews and shows potential employers what you can do.

✨Tip Number 3

Don’t just apply—engage! When you find a role you love, reach out to current employees on LinkedIn. Ask them about their experiences at Paradise Media and express your enthusiasm for the position.

✨Tip Number 4

Keep it real! During interviews, be honest about your experiences and how you can contribute to the team. Show your passion for SEO and how you can help Paradise Media scale its off-page strategy.

We think you need these skills to ace Head of Off-Page SEO

Leadership
Link Acquisition Strategy
Outreach Expertise
Cost Efficiency Management
Link Quality Evaluation
Digital PR
Editorial Placements
AI Tools Utilisation
Performance Metrics Reporting
Cross-Functional Collaboration
Budget Management
Commercial Intuition
Process Design
Team Coaching

Some tips for your application 🫡

Show Your Passion for SEO: When you're writing your application, let your enthusiasm for off-page SEO shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our growth.

Tailor Your Experience: Make sure to highlight your relevant experience in off-page SEO, especially any leadership roles you've had. We love seeing how your past achievements align with what we’re looking for, so don’t hold back on those success stories!

Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Just tell us what you’ve done, how you did it, and the impact it had—simple as that!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Paradise Media!

How to prepare for a job interview at Paradise Media LLC

✨Know Your SEO Stuff

Make sure you brush up on your off-page SEO knowledge before the interview. Be ready to discuss your previous experiences with link acquisition strategies and how you've successfully scaled outreach efforts. Paradise Media is looking for someone who can hit the ground running, so show them you know your stuff!

✨Showcase Leadership Skills

As a senior role, they’ll want to see your leadership capabilities. Prepare examples of how you've led teams in the past, set KPIs, and fostered a culture of accountability and improvement. Highlight any experience you have in coaching and developing talent within your team.

✨Be Data-Driven

Paradise Media values data and experimentation, so come prepared with metrics that demonstrate your impact in previous roles. Discuss how you've used data to drive decisions, optimise costs, and improve link quality. This will show them you're not just about theory but also about results.

✨Embrace AI Tools

Since the role involves leveraging AI for prospecting and outreach, be ready to talk about any AI tools you've used in your SEO work. Share specific examples of how these tools have improved your processes or outcomes. This will demonstrate your forward-thinking approach and adaptability in a rapidly evolving landscape.

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