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- Tasks: Lead product marketing strategies for digital assets and blockchain solutions.
- Company: Join Fireblocks, a trusted platform for secure digital asset management used by top financial institutions.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and leadership.
- Why this job: Make a real impact in the evolving world of cryptocurrency and digital finance.
- Qualifications: 7+ years in product marketing, especially in fintech or blockchain; strong storytelling and leadership skills.
- Other info: Diversity and inclusion are core to our mission at Fireblocks.
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and are trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
We are expanding our world-class product marketing team and looking for high impact Senior Product Marketing Managers to help drive adoption and shape the markets for Treasury Management, Wallets, and Tokenization solutions. These are strategic hires: true change makers who bring creativity, leadership, and a drive to deliver results.
The Opportunity
We seek industry storytellers, inspiring leaders , and hands-on technical product marketers passionate about the role cryptocurrency and digital assets play in global financial markets. As part of the Fireblocks product marketing leadership team, you will define positioning , lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions, platform, and network.
This is an opportunity to make a significant impact by helping the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.
What You’ll Do
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
- Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
- Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.
What You’ll Bring
- 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
- Industry Storytelling : Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
- Leadership : Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
- Market Expertise : Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
- Strategic & Tactical Agility : Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
- Cross-Functional Influence : Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
- Content Development : Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
- Analytical Mindset : Ability to define success metrics and translate data into actionable insights.
- Passion for Blockchain : A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
Fireblocks\’ mission is to enable every business to easily and securely access digital assets and cryptocurrencies. We believe our workforce should be as diverse as our clients, and we embrace diversity and inclusion in all its forms.
Please see our candidate privacy policy here .
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Senior Product Marketing Manager employer: Paradigm
Contact Detail:
Paradigm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in blockchain and digital assets. Understanding the current landscape will not only help you during interviews but also demonstrate your passion for the industry, which is crucial for a role like Senior Product Marketing Manager.
✨Tip Number 2
Network with professionals in the fintech and blockchain sectors. Attend industry events, webinars, or meetups to connect with potential colleagues and learn more about the challenges they face. This can provide valuable insights that you can leverage in your application and interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlighting your experience in driving adoption and revenue growth will showcase your ability to deliver results, which is a key requirement for this position.
✨Tip Number 4
Stay updated on Fireblocks' products and recent developments. Being knowledgeable about their offerings and how they fit into the broader market will allow you to speak confidently about how you can contribute to their mission during the interview process.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Senior Product Marketing Manager position. Familiarise yourself with Fireblocks' products and their impact on the digital asset landscape.
Tailor Your CV: Craft your CV to highlight relevant experience in product marketing, particularly in fintech, SaaS, or blockchain industries. Emphasise your leadership skills and any successful go-to-market strategies you've executed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for blockchain and digital assets. Use storytelling to illustrate how your background aligns with Fireblocks' mission and how you can contribute to their goals.
Showcase Your Content Skills: Include examples of your content development work, such as case studies, presentations, or whitepapers. This will demonstrate your ability to create best-in-class content that resonates with target audiences.
How to prepare for a job interview at Paradigm
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of blockchain, digital assets, and the fintech landscape. Prepare to discuss recent trends and how they impact product marketing strategies.
✨Prepare Compelling Stories
As an industry storyteller, you should be ready to share examples of how you've successfully crafted messaging and positioned products in previous roles. Use specific metrics to highlight your impact.
✨Highlight Cross-Functional Collaboration
Discuss your experience working with Product, Sales, and Customer Success teams. Be prepared to give examples of how you’ve aligned these functions to achieve go-to-market excellence.
✨Demonstrate Analytical Skills
Be ready to talk about how you've defined success metrics in past roles and how you've used data to inform your marketing strategies. This will show your analytical mindset and ability to optimise performance.
