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- Tasks: Lead product marketing strategies for digital asset solutions and drive market adoption.
- Company: Fireblocks simplifies secure digital asset management for top financial institutions globally.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and leadership.
- Why this job: Make a significant impact in the evolving world of cryptocurrency and blockchain technology.
- Qualifications: 10+ years in product marketing, especially in fintech or blockchain, with strong storytelling skills.
- Other info: Join a diverse team committed to innovation and inclusion in the digital finance space.
The predicted salary is between 43200 - 72000 £ per year.
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it is trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
About the Team
We are expanding our world-class product marketing team and looking for a high-impact Product Marketing Director to help drive adoption and shape the markets for Treasury Management, Wallets, and Tokenization solutions. This is a strategic hire: true change makers who bring creativity, leadership, and a drive to deliver results. We are looking for industry storytellers, inspiring leaders, and hands-on technical product marketers who are passionate about the role cryptocurrency and digital assets play in global financial markets. As part of the Fireblocks product marketing leadership team, you will define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions, platform, and network. This is an opportunity to make a significant impact by helping the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.
What You’ll Do
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
- Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
- Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.
What You’ll Bring
- 10+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
- Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
- Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
- Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
- Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
- Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
- Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
- Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
- Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Product Marketing Director employer: Paradigm
Contact Detail:
Paradigm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in blockchain and digital assets. Understanding the current landscape will not only help you speak confidently about the industry but also demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with professionals in the fintech and blockchain sectors. Attend industry events, webinars, or meetups to connect with potential colleagues and learn more about the challenges they face, which can inform your approach to the role.
✨Tip Number 3
Prepare to showcase your storytelling skills. Think of examples where you've successfully simplified complex concepts for diverse audiences, as this is crucial for a Product Marketing Director role at Fireblocks.
✨Tip Number 4
Research Fireblocks' existing products and their market positioning. Being able to discuss how you would enhance their go-to-market strategies or product messaging will set you apart from other candidates.
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly within fintech, SaaS, or blockchain industries. Use specific examples that demonstrate your ability to drive go-to-market strategies and lead teams.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for digital assets and how your background aligns with Fireblocks' mission. Highlight your leadership skills and provide examples of successful product launches or marketing campaigns you've led.
Showcase Your Industry Knowledge: In your application, reference your understanding of blockchain solutions, digital asset custody, and treasury management. This will show that you are not only qualified but also genuinely interested in the field.
Highlight Cross-Functional Collaboration: Emphasise your experience working with cross-functional teams, such as Product, Sales, and Customer Success. Provide examples of how you've successfully aligned these teams to achieve marketing excellence.
How to prepare for a job interview at Paradigm
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of blockchain, digital assets, and the fintech landscape. Prepare to discuss recent trends and how they impact product marketing strategies, as this role requires a deep passion for the industry.
✨Prepare Compelling Stories
As an industry storyteller, you should be ready to share examples of how you've successfully crafted messaging and positioning in previous roles. Highlight specific campaigns or projects that showcase your ability to simplify complex concepts for diverse audiences.
✨Emphasise Leadership Experience
This position calls for a hands-on leader. Be prepared to discuss your experience in building and leading teams, including how you've motivated others and driven results through collaboration and strategic thinking.
✨Demonstrate Analytical Skills
Show that you can define success metrics and translate data into actionable insights. Discuss how you've used analytics to measure performance and optimise marketing strategies in past roles, particularly in relation to go-to-market initiatives.
