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For Companies At a Glance
- Tasks: Plan and deliver marketing campaigns for business clients, focusing on lead generation and content creation.
- Company: Join a leading international business known for innovative IT support and cyber security solutions.
- Benefits: Enjoy remote work, career development, education reimbursement, and comprehensive insurance cover.
- Why this job: Be part of a forward-thinking team that values talent and empowers you to make a global impact.
- Qualifications: Proven B2B marketing experience, strong content creation skills, and knowledge of SEO and digital advertising.
- Other info: Remote role with occasional office visits in Dublin; salary ranges from £30,000 to £35,000.
B2B Marketing Executive
We have a truly rare opportunity for a results-riven B2B Marketing Executive to join a leading international business with operations across Dublin, the United Kingdom, and the United States. Our client is renowned for delivering proactive, secure, and highly efficient IT Support, Cyber Security, and Cloud Management services offering cutting-edge solutions to businesses worldwide.
We are keen to speak with marketing professionals who are eager to be part of an innovative, forward-thinking organisation that values talent, fosters career progression, and empowers its team to make a real impact on the global stage.
Main Responsibilities for the successful B2B Marketing Executive:
As a B2B Marketing Executive, you will be responsible for planning and delivering marketing campaigns aimed at business clients. Your role will involve lead generation, content creation, digital channel management, sales team support, market analysis, and maintaining consistent brand messaging across all platforms.
- Work closely with sales, external partners, and internal stakeholders to align marketing strategies with business goals, while extracting insights and real-world examples to incorporate into content.
- Develop compelling, client-centric content that aligns with our brand voice and messaging.
- Create engaging content such as blog posts, case studies and industry reports, as well as develop email copy for nurture sequences and promotional campaigns.
- Plan and execute multi-channel marketing campaigns, including email, PPC, and social media advertising while managing paid search (Google Ads, LinkedIn Ads) to drive high-quality traffic and lead generation.
- Ensure all website content is SEO-optimised for organic visibility and developed in line with the Story Brand framework.
- Set up and manage marketing automation tools to track lead engagement, and analyse lead data to deliver insights and actionable recommendations for improvement
- Provide monthly reports on campaign performance, lead conversion, and engagement trends; use A/B testing and data analysis to optimise campaigns; and adjust strategies based on performance data to improve outcomes.
- Be the voice of our business.
Main requirements for the successful B2B Marketing Executive:
- Proven experience in B2B marketing, preferably within the IT/MSP sector.
- Strong content creation skills, including writing, editing, and repurposing content.
- Experience with marketing automation platforms (e.g., GlassHive).
- Knowledge of SEO best practices and digital advertising (Google Ads, LinkedIn Ads).
- Ability to analyse marketing data and translate insights into actionable strategies.
- Excellent project management skills with the ability to meet deadlines.
What we offer to the successful B2B Marketing Executive:
- Salary £30,000- £35,000 per annum.
- Monday to Friday remote role, with a requirement to spend one full week at the Dublin office on a recurring three-month basis.
- Unrivalled career development prospects and opportunity to progress.
- Education Reimbursement.
- Employee mentoring programme.
- Pension/ and Holiday/ insurance cover.
Paradigm Employment Services Ltd is acting as an Employment Agency in relation to this vacancy.
B2B Marketing Executive- Remote Role employer: Paradigm Employment Services
Contact Detail:
Paradigm Employment Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Executive- Remote Role
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the IT and MSP sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the industry.
✨Tip Number 2
Network with professionals in the B2B marketing space, particularly those who work in IT or related fields. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your content creation skills by developing a portfolio of relevant work. Include examples of blog posts, case studies, or marketing campaigns you've executed, as this will give you an edge over other candidates.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous marketing campaigns. Being able to articulate how your efforts led to increased lead generation or improved engagement will highlight your effectiveness as a B2B Marketing Executive.
We think you need these skills to ace B2B Marketing Executive- Remote Role
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, especially in the IT/MSP sector. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for B2B marketing and your understanding of the company's goals. Mention specific campaigns or projects you've worked on that align with their needs.
Showcase Content Creation Skills: Include examples of your content creation work, such as blog posts or case studies, in your application. This will demonstrate your ability to produce client-centric content that aligns with brand messaging.
Highlight Analytical Skills: Emphasise your experience with data analysis and how you've used insights to optimise marketing strategies. Mention any tools or platforms you've used for tracking lead engagement and campaign performance.
How to prepare for a job interview at Paradigm Employment Services
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing, especially if it's within the IT or MSP sector. Be prepared to discuss specific campaigns you've worked on and the results they achieved.
✨Demonstrate Content Creation Skills
Bring examples of your content creation work, such as blog posts or case studies. Discuss your writing process and how you ensure that your content aligns with brand messaging and engages the target audience.
✨Familiarise Yourself with Marketing Automation Tools
Since the role involves using marketing automation platforms, be ready to talk about your experience with tools like GlassHive. Share how you've used these tools to track lead engagement and optimise campaigns.
✨Prepare for Data-Driven Discussions
Be ready to discuss how you analyse marketing data and translate insights into actionable strategies. Prepare examples of how you've used A/B testing and data analysis to improve campaign performance.
