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- Tasks: Plan and deliver marketing campaigns for business clients, focusing on lead generation and content creation.
- Company: Join a leading international business known for innovative IT support and cyber security solutions.
- Benefits: Enjoy a competitive salary, company bonus, education reimbursement, and excellent career development opportunities.
- Why this job: Be part of a forward-thinking team that values talent and empowers you to make a global impact.
- Qualifications: Proven B2B marketing experience, strong content creation skills, and knowledge of SEO and digital advertising required.
- Other info: Work Monday to Friday with a supportive employee mentoring programme.
B2B Marketing Executive
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
We have a truly rare opportunity for a results-riven B2B Marketing Executive to join a leading international business with operations across Dublin, the United Kingdom, and the United States. Our client is renowned for delivering proactive, secure, and highly efficient IT Support, Cyber Security, and Cloud Management services offering cutting-edge solutions to businesses worldwide.
We are keen to speak with marketing professionals who are eager to be part of an innovative, forward-thinking organisation that values talent, fosters career progression, and empowers its team to make a real impact on the global stage.
Main Responsibilities for the successful B2B Marketing Executive:
As a B2B Marketing Executive, you will be responsible for planning and delivering marketing campaigns aimed at business clients. Your role will involve lead generation, content creation, digital channel management, sales team support, market analysis, and maintaining consistent brand messaging across all platforms.
* Work closely with sales, external partners, and internal stakeholders to align marketing strategies with business goals, while extracting insights and real-world examples to incorporate into content.
* Develop compelling, client-centric content that aligns with our brand voice and messaging.
* Create engaging content such as blog posts, case studies and industry reports, as well as develop email copy for nurture sequences and promotional campaigns.
* Plan and execute multi-channel marketing campaigns, including email, PPC, and social media advertising while managing paid search (Google Ads, LinkedIn Ads) to drive high-quality traffic and lead generation.
* Ensure all website content is SEO-optimised for organic visibility and developed in line with the Story Brand framework.
* Set up and manage marketing automation tools to track lead engagement, and analyse lead data to deliver insights and actionable recommendations for improvement
* Provide monthly reports on campaign performance, lead conversion, and engagement trends; use A/B testing and data analysis to optimise campaigns; and adjust strategies based on performance data to improve outcomes.
* Be the voice of our business.
Main requirements for the successful B2B Marketing Executive:
* Proven experience in B2B marketing, preferably within the IT/MSP sector.
* Strong content creation skills, including writing, editing, and repurposing content.
* Experience with marketing automation platforms (e.g., GlassHive).
* Knowledge of SEO best practices and digital advertising (Google Ads, LinkedIn Ads).
* Ability to analyse marketing data and translate insights into actionable strategies.
* Excellent project management skills with the ability to meet deadlines.
What we offer to the successful B2B Marketing Executive:
* Salary €45,000 per annum.
* Company Bonus.
* Monday to Friday
* Unrivalled career development prospects and opportunity to progress.
* Education Reimbursement.
* Employee mentoring programme.
* Pension/ and Holiday/ insurance cover.
Paradigm Employment Services Ltd is acting as an Employment Agency in relation to this vacancy
B2B Marketing Executive employer: Paradigm Employment Services
Contact Detail:
Paradigm Employment Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Executive
✨Tip Number 1
Network with professionals in the B2B marketing and IT sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like ours are looking for in candidates.
✨Tip Number 2
Familiarise yourself with our brand and the services we offer. Understanding our unique selling points and how we position ourselves in the market will allow you to tailor your conversations and demonstrate your genuine interest in joining our team.
✨Tip Number 3
Showcase your knowledge of digital marketing tools and strategies during informal discussions or interviews. Being able to discuss your experience with SEO, PPC, and marketing automation platforms will set you apart as a candidate who is ready to hit the ground running.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlighting your ability to analyse data and optimise campaigns based on performance metrics will demonstrate your results-driven approach, which is crucial for this role.
We think you need these skills to ace B2B Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, especially in the IT/MSP sector. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for B2B marketing and your understanding of the company's goals. Mention specific campaigns or projects you've worked on that align with their needs.
Showcase Content Creation Skills: Include examples of your content creation work, such as blog posts, case studies, or email campaigns. This will demonstrate your ability to develop compelling, client-centric content.
Highlight Analytical Abilities: Emphasise your experience with data analysis and how you've used insights to improve marketing strategies. Mention any tools or platforms you're familiar with, like marketing automation software.
How to prepare for a job interview at Paradigm Employment Services
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing, especially within the IT or MSP sector. Prepare specific examples of successful campaigns you've managed and the results achieved, as this will demonstrate your capability to contribute effectively.
✨Demonstrate Content Creation Skills
Since content creation is a key responsibility, be ready to discuss your writing process and share samples of your work. Talk about how you tailor content for different audiences and platforms, and how you ensure it aligns with brand messaging.
✨Familiarise Yourself with Marketing Automation Tools
Research the marketing automation platforms mentioned in the job description, such as GlassHive. Be prepared to discuss your experience with these tools and how you've used them to track lead engagement and optimise campaigns.
✨Prepare for Data Analysis Questions
Expect questions about how you analyse marketing data and translate insights into actionable strategies. Brush up on your knowledge of A/B testing and be ready to provide examples of how you've used data to improve campaign performance.
