At a Glance
- Tasks: Create buzz for our innovative games and engage with our vibrant community.
- Company: Join Parable Studios, a cutting-edge indie game studio focused on ethical AI integration.
- Benefits: Enjoy a competitive salary, flexible working hours, and equity options.
- Other info: Be part of a supportive micro team and grow your skills with mentoring opportunities.
- Why this job: Shape the future of gaming while making meaningful connections in a creative environment.
- Qualifications: Experience in marketing, community outreach, or content creation is a plus.
The predicted salary is between 22000 - 24000 £ per year.
Overview
Parable Studios is a research-driven indie game studio using AI for core game mechanics with a focus on ethical, sustainable and creative-driven utilisation. Our first title, “Millennium Whisper” is a first-of-its-kind dating simulator and was released into early access on Steam earlier this year. We combine ground-breaking machine learning architectures with royalty-compensated, original creative input (collected in our “actor sessions”) with cutting-edge AI character generation. Our approach tackles the gaming industry’s struggle to integrate recent AI advancements into commercially viable offerings whilst addressing the AI industry’s reluctance to sustainably incorporate the work of creatives, whilst also being 10x more environmentally friendly. Communicating this to our audience has proven challenging.
We are now seeking a creative and driven Marketing & Community Engagement Officer to help us build a strong online presence and grow our visibility through nurturing our community and cultivating relationships with small to medium influencers.
Key Responsibilities
- Develop and execute a targeted marketing strategy focused on generating leads for influencer/streamer content creation and partnerships for our IP.
- Set clear KPIs and marketing objectives aligned with business growth targets.
- Create and manage a marketing calendar, ensuring consistent promotional activity.
Community Engagement
- Communicating our progress, reporting on feedback, and playfully engaging with our community through Discord, Steam and others.
- Creation and maintenance of monetisation services (i.e. Patreon) for our high-engagement fans.
- Managing our team of outsourced actors for the organisation of events and community content creation.
Marketing Material & Brand Management
- Design or oversee the production of marketing materials – trailers, banners, digital assets, special behind-the-scenes content, etc.
- Ensure a consistent brand tone, look and feel across all online and offline content.
- Update and manage our company website, Steam page and YouTube channel, ensuring relevant and fresh content.
Performance Review & Reporting
- Regularly review and report on campaign effectiveness, lead generation and conversion rates.
- Test new approaches and channels, then iterate based on data.
- Report monthly to the executive team with insights and recommendations, i.e. defining audience personas and proposing actions to target them, informing game design decisions from fan sentiment.
- Community driven feature-improvement campaigns
- Communication of update contents and construction of roadmaps
- Utilising in-house research documentation to demonstrate our expertise to the public
- Applying for conference presentation opportunities
- Proven experience in marketing and community outreach, ideally in a videogame-focused setting.
- Strong written and verbal communication skills.
- A self-starter with the confidence to act on new ideas, follow through independently, and take initiative
- Comfortable adapting to new platforms, tools, and trends — flexible and open to change in a burgeoning field and fast-evolving marketing landscape
- Comfortable attending public events and speaking with members of the community.
Qualifications & Experience
- At least one of the following: video editing experience; experience writing/directing content creation; graphic design/branding experience; knowledge and experience in social media marketing tools.
What We Offer
- Meaningful work as part of a team pushing the envelope on ethical and sustainable integration of AI into video games
- Supportive, creative and friendly micro team culture
- Salary reviews tied to individual and company performance
- Equity offered via share options pool
- Travel expenses between any community events/engagement covered
- Opportunity to shape a brand from the ground up with real creative input.
- Mentoring opportunities with external games marketing leads
How to Apply
Please submit your CV and a short cover letter briefly detailing the following:
- Why you’re interested in this role and how your skills, knowledge and experience could be applied to this role
- Your best marketing win - Describe one campaign or project you led, what you did, and the outcome (e.g., leads and/or business generated, ROI, instances of real world application of creative strategies).
Please note: We love AI (we use it too, obviously) - but your cover letter is your chance to tell us about you. Please write it in your own voice so we can get to know the real person behind the application.
If you have a portfolio or sample campaigns, feel free to include links or attachments - we welcome proof of your work.
Job Types: Full-time, Permanent
- Salary: £26,000.00-£28,000.00 per year
- Schedule: Monday to Friday, 9:30am-5:30pm
- Open to discussions on flexible/part-time working
- Working hours and location: Remote
Work Location: Remote
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Computer Games
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Games Marketing & Community Manager in Sheffield employer: Parable Studios
Parable Studios is an exceptional employer, offering a unique opportunity to work in a supportive and creative micro team dedicated to ethical and sustainable AI integration in gaming. With a focus on meaningful work, employees benefit from salary reviews tied to performance, equity options, and the chance to shape a brand from the ground up. The remote work culture promotes flexibility and encourages personal growth through mentoring opportunities with industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Games Marketing & Community Manager in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Parable Studios and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Parable Studios are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Parable Studios on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Parable Studios. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Games Marketing & Community Manager in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Parable Studios. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Parable Studios:Show us that you’ve done your homework! In your application, briefly mention what you admire about Parable Studios’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Parable Studios
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Parable Studios will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Parable Studios, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
