At a Glance
- Tasks: Lead brand strategy and creative direction for a lifestyle brand's evolution.
- Company: Join Papier, a vibrant stationery brand transforming into a cultural lifestyle institution.
- Benefits: Enjoy hybrid working, generous leave, health benefits, and a fun team culture.
- Other info: Be part of a diverse community that values inclusivity and creativity.
- Why this job: Shape the future of a brand that celebrates creativity and connection.
- Qualifications: Senior brand leadership experience and deep understanding of Gen Z and Millennial trends.
The predicted salary is between 60000 - 75000 £ per year.
Location: 3 days per week at our Central office, Maison Papier & 2 days Working From Home
Reports to: CEO
Team: Brand
Salary: Competitive, with comprehensive benefits
About Papier
At Papier, we believe in the power of the blank page. Since the business was founded in London in 2015, we’ve been crafting beautifully designed stationery—from journals and planners to wedding invitations that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we’re on a mission to make everyday moments noteworthy. Papier is entering a new chapter. What began as a design-led paper and stationery brand is evolving into a full lifestyle world spanning fashion accessories, games, home, and beyond, across D2C and Wholesale globally. As Head of Brand, you’ll be the strategic and creative force driving this next phase. This is a pivotal hire: the opportunity to define a new brand era, build a culturally resonant lifestyle universe, and take Papier from category brand to Zillennial cultural institution.
About You
- Senior brand leadership experience in lifestyle, fashion, beauty, or culturally-driven consumer brands
- Proven track record of transitioning or expanding a brand into new categories
- Deep understanding of Gen Z & Millennial behaviour, taste, and the D2C/organic playbook
- Experience leading multi-disciplinary creative teams across brand, copy, and art direction
- A portfolio that demonstrates cultural literacy, brand elevation, and contemporary storytelling
- A strategic thinker and strong operator, able to turn ideas into systems and measurable outcomes
What You’ll Own
- Brand strategy & world-building: Define Papier's evolution into a cross-category lifestyle brand with a multi-year narrative rooted in cultural intelligence. Lead and quality-control outputs across art direction, copy, content, and brand identity across every touchpoint. Act as Papier's internal cultural radar — tracking Gen Z taste, creators, aesthetics, and marketplace shifts.
- Organic social & growth: Set strategy and KPIs across Instagram, TikTok, and emerging platforms. Build a test-learn-iterate framework for Gen Z content.
- Team leadership: Manage and mentor Brand, Copy & Content, and Creative teams. Build a culture of creativity, insight, and performance. Turn brand strategy into seasonal campaigns, collection launches, partnerships, and retail moments that drive real commercial impact.
What We Offer
- Hybrid working: 3 days / week at Maison Papier, our vibrant Central office, complete with breakfast, coffee, dogs and plenty of snacks to see you through the day
- Generous leave: 25 days annual leave + 10 Work from Anywhere days to work from somewhere sunny or visit international family
- Health & wellness benefits: Leading private medical and rewards scheme with Aviva, including dental and optical coverage
- Workplace pension: Pension scheme enrolment with Natwest Cushon
- Parental support: Enhanced parental leave policies with 20 weeks for birth-giving parents and 12 weeks for non birth-giving parents.
- Cultural perks: £45 monthly cultural allowance, £75 personal stationery allowance, and £150 for special occasions
- Team culture: Weekly team lunches, regular cultural outings, and a pet-friendly office with lots of office dogs, like Basil the cocker spaniel!
Join Us
At Papier, we’re all about celebrating different perspectives—because creativity flourishes when everyone has a voice. We’re a curious, kind-hearted community, and we believe that every paper person should feel seen, supported and inspired to bring their full self to work. Inclusivity isn’t just something we talk about—it’s something we build into everything we do, from how we hire to how we collaborate day-to-day. We’re proud to be an equal-opportunity employer, welcoming people from all backgrounds, identities and experiences. If you’re ready to lead with creativity, inspire a team, and make a tangible impact in a growing company, we’d love to hear from you. Apply now and be part of a community that celebrates curiosity, creativity, and connection.
Head of Brand in London employer: Papier
At Papier, we pride ourselves on being an exceptional employer that fosters creativity and inclusivity in a vibrant Central London office. With a hybrid working model, generous leave policies, and a strong focus on employee well-being, we offer a supportive environment where you can thrive as the Head of Brand. Join us to lead a passionate team in shaping a culturally resonant lifestyle brand while enjoying unique perks like a cultural allowance and a pet-friendly workspace.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your creativity shine through. Share your ideas about brand evolution and how you can contribute to Papier's mission—make it memorable!
✨Tip Number 3
Prepare for interviews by diving deep into Papier’s brand story and values. Think about how your experience aligns with their vision of becoming a cultural institution. Tailor your responses to show you’re not just a fit, but the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Papier community. Let’s make those everyday moments noteworthy together!
We think you need these skills to ace Head of Brand in London
Some tips for your application 🫡
Show Your Creative Side:When you're applying for the Head of Brand position, let your creativity shine through in your written application. Use engaging language and showcase your unique perspective on brand storytelling to grab our attention.
Tailor Your Experience:Make sure to highlight your senior brand leadership experience in lifestyle or culturally-driven consumer brands. We want to see how your background aligns with our mission at Papier, so be specific about your achievements and how they relate to the role.
Demonstrate Cultural Awareness:Since we're looking for someone who understands Gen Z and Millennial behaviours, include examples of how you've successfully engaged these audiences in your previous roles. Show us that you’re in tune with current trends and cultural shifts!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Papier
✨Know Your Brand Inside Out
Before the interview, dive deep into Papier's brand story and values. Understand their evolution and how they plan to transition into a lifestyle brand. This will help you articulate how your experience aligns with their vision.
✨Showcase Your Cultural Savvy
Prepare examples from your portfolio that highlight your understanding of Gen Z and Millennial trends. Be ready to discuss how you've successfully engaged these audiences in previous roles, as this is crucial for the Head of Brand position.
✨Demonstrate Leadership Skills
Think of specific instances where you've led creative teams to success. Be prepared to share how you fostered a culture of creativity and performance, as well as how you turned strategic ideas into measurable outcomes.
✨Prepare for Strategic Discussions
Anticipate questions about brand strategy and world-building. Have a few ideas ready on how you would approach defining Papier's evolution and setting KPIs for their social media presence, especially on platforms like Instagram and TikTok.
