At a Glance
- Tasks: Collaborate with top brands to optimise direct-mail campaigns and drive growth.
- Company: Dynamic marketing agency focused on innovative direct-mail strategies.
- Benefits: Flexible hours, competitive pay, and opportunities for professional growth.
- Other info: Fast-paced environment with plenty of room for personal and career development.
- Why this job: Join a creative team and make a real impact on brand success.
- Qualifications: Experience in marketing, data analysis, and strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
As Growth Marketing Strategist, you will work closely with our brand clients to identify opportunities within the direct-mail channel, execute on those opportunities, analyse results and scale what works. You’ll act as the bridge between our platform, data/experiment teams and our customers, helping them test, optimise and derive strategy from physical-mail campaigns.
Key Responsibilities
- Work with the world best brands to map opportunities for direct-mail within their lifecycle & e-commerce funnel.
- Design, launch and monitor direct-mail experiments (e.g., win-back flows, loyalty boosts, post-purchase nurtures) in collaboration with our internal team and the client.
- Use data to identify segments, KPIs, incremental lift, and insight-driven recommendations for optimisation.
- Pull together actionable insights and make strategic recommendations for both customers and our engineer teams - that will inform our future product direct.
- Own the execution timeline, campaign coordination, communication with clients, and internal stakeholders to drive on-time delivery and quality.
- Maintain strong client-facing relationships: clearly communicate performance, set expectations, solicit feedback and drive continuous improvement.
- Build repeatable processes and templates for testing, optimisation and scaling direct-mail campaigns across clients.
- Monitor and report on campaign performance (e.g., response rates, ROAS, incremental revenue) and collaborate with internal analytics to feed learnings back into product and strategy.
Growth Marketing Strategist employer: Paper Run
As a Growth Marketing Strategist at our company, you will thrive in a dynamic and innovative work culture that prioritises collaboration and creativity. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages personal growth. Located in a vibrant area, our team enjoys a unique blend of work-life balance and access to exciting local amenities, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Paper Run and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Paper Run are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Paper Run on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Paper Run. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Paper Run. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Paper Run:Show us that you’ve done your homework! In your application, briefly mention what you admire about Paper Run’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Paper Run
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Paper Run will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Paper Run, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
