b Overview /b p Papaya Global seeks a results-driven GTM Manager to translate complex product capabilities into compelling market propositions. You will own go-to-market strategy and end-to-end launches, collaborating with Product, Sales, Marketing, and Client Success to drive adoption and revenue. You’ll develop persona-based messaging, enable revenue teams, and create sales-ready assets while leveraging AI to accelerate execution. This role offers impact at scale, shaping how Papaya brings new capabilities to market and measures success through pipeline and revenue. /p b Responsibilities /b ul li Own GTM strategy and execution for assigned products and Workforce OS lines /li li Lead end-to-end product and service launches, including positioning, sales readiness, rollout, and adoption /li li Translate complex capabilities into clear value propositions and customer stories /li li Develop persona-based messaging and positioning to explain why Papaya wins /li li Collaborate with Product to turn roadmap into market-ready propositions /li li Work with Sales to identify gaps from real opportunities and strengthen positioning /li li Build sales plays and enablement programs to improve opportunity discovery and closure /li li Own sales enablement assets (training, demos, battlecards, pitches, pages) /li li Create competitive intelligence to differentiate Papaya in the market /li li Partner with Marketing on campaigns, events, and demand-gen /li li Incorporate feedback to iterate GTM strategy and messaging /li li Leverage AI to speed research, content, enablement, personalization, and GTM execution /li li Measure impact via adoption, pipeline, conversion, product uptake, and revenue impact /li /ul b Key requirements /b ul li 3+ years in Go-to-Market, Product Marketing, Product Strategy, or similar in B2B tech /li li Strong commercial mindset translating positioning and product strategy into pipeline and revenue /li li Exceptional storytelling and ability to simplify complex products /li li Experience developing GTM strategies, launches, sales plays, and enablement programs /li li Strong persona-based messaging, competitive positioning, and value propositions /li li Comfortable working with Sales and using real opportunities to shape GTM /li li Proven ability to leverage AI tools across research, content, enablement, personalization, and automation /li li Experience in Payroll, Payments, HCM, HR Tech, FinTech, Workforce Management, or related B2B SaaS is a strong advantage /li li Collaborative across Product, Sales, Marketing, Client Success, and senior leadership /li li Hands-on, fast-moving, comfortable with simultaneous strategy and execution /li li Strong ownership mentality and detail-oriented focus on commercial objectives /li li Confident presenting, training, and influencing stakeholders at all levels /li li Native-level English /li /ul ul li storytelling /li li collaboration /li li ownership /li li GTM strategy /li li product launches /li li sales enablement /li /ul
Go-to-Market (GTM) Manager employer: Papaya Global
Papaya Global is an exceptional employer, offering a dynamic and innovative work environment that fosters growth and collaboration. With a strong focus on employee development and a commitment to revolutionising the payroll and payments industry, team members benefit from a culture that encourages strategic thinking and data-driven decision-making. Located in a vibrant tech hub, employees enjoy the flexibility of a hybrid work model, competitive compensation, and the opportunity to be part of a rapidly growing B2B tech unicorn with ambitious goals.
