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- Tasks: Drive sales growth through innovative CRM campaigns across multiple channels.
- Company: Join the dynamic team at Papa John's, where diversity fuels our success.
- Benefits: Enjoy competitive salary, pension, dental cover, and exclusive employee discounts.
- Why this job: Make a real impact in a fast-paced environment while working with a beloved brand.
- Qualifications: Degree in Marketing and experience in CRM marketing preferred.
- Other info: Hybrid role with great career growth opportunities and a fun, collaborative culture.
The predicted salary is between 30000 - 42000 £ per year.
What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavour to the Papa John's team today!
To deliver profitable incremental sales growth for our franchisees through executing and optimising a suite of CRM initiatives across multiple channels. The CRM Executive is responsible for development, execution, and continuous refinement of personalized lifecycle and marketing campaigns across Email, Push Notifications, Web/App Messaging, In-App Messaging, and SMS channels in Braze. They will also play a key role in supporting the CRM Manager with growing consumer loyalty and increasing customers’ lifetime value to the business through execution of the CRM Roadmap.
Responsibilities
- Campaign planning and implementation of the CRM and Loyalty roadmap to increase customer engagement, boost retention, and maximize sales.
- Collaborate with cross-functional teams in the deployment of multi-channel marketing activities that drive incremental sales growth and long-term loyalty.
- Build omnichannel campaigns in-platform.
- Ensure all campaigns have clear objectives/KPIs and develop campaign strategies which are focused on delivering against this.
- Ongoing optimization of all CRM activities to increase engagement and enhance customer retention/reactivation.
- Work with the CRM Manager to develop and execute appropriate audience segmentation and targeting, maximizing relevancy and opportunities to drive engagement and sales conversion.
- Have direct responsibility for copywriting, asset management, and creating basic dynamic content logic & HTML (desirable).
- Work with key stakeholders and delivery partners to manage creative development, sign-off and execution of all campaign assets at a high standard on time and on budget.
- Support the delivery of the brand strategy by maximizing opportunities within the guest journey to articulate our brand stories and drive engagement, maintaining consistency with brand guidelines.
- Champion a rigorous test & learn measurement approach within all campaigns, analyzing the direct impact of campaigns to inform future activity and drive performance optimization.
- Support the CRM Lead in understanding the impact of CRM activations and towards making data driven decisions for future plans.
Functional Skills
- Strong organisational and programme management skills, able to prioritise effectively and manage stakeholders accordingly to deliver campaigns and projects to tight deadlines.
- Analytical and commercial mindset — you’ll be confident at interpreting complex data and drawing out channel insights for business growth, optimization and decision-making.
- Strong communication skills, including oral and written, and the ability to create long term interpersonal relationships, both internally and externally.
- Proven track record of delivering high volumes of work to a high standard with tight deadlines in a fast-paced environment.
- Flexible to adapt to changes within the role based on strategy deployment, company focus and key learnings.
- Self-starter with high energy, effective problem-solving skills and a ‘get it done’ attitude.
- Natural collaborator with the ability to knowledge-share effectively with cross-functional teams and external stakeholders as appropriate.
- Proficient at creative development to hone the manifestation of the brand to best suit the needs and wants of our target audience segments.
- Creative thinker with a passion for innovation and staying abreast of industry trends.
- Proficiency in Word, Excel, and PowerPoint.
Essential – Education, Experience and Certifications
- Bachelor's degree in Marketing or a related field.
- Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector.
- Strong understanding of marketing & CRM strategy, channel best practices and customer behaviour in the UK market.
- Experience with CRM marketing campaigns, planning and execution across multiple channels.
Nice to have
- Experience using Braze or other customer engagement platforms.
- Experience within a business with online ordering and fulfilment channels, as well as ‘bricks & mortar’ is desirable.
- Knowledge of GDPR principles and guidelines desirable.
Additional Information
Hybrid role - Required to be in the Milton Keynes office approx. 2-3 days per week. At Papa Johns you'll enjoy a competitive salary, contributory pension, dental cover, monthly Papa Johns vouchers, and a bonus scheme. Additionally, you'll have access to an employee discount programme that includes shopping, gym memberships, holidays, and much more!
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.
CRM Executive in Milton Keynes employer: Papa John's
Contact Detail:
Papa John's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns and marketing strategies. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM initiatives. Be ready to discuss how you can contribute to their goals and share examples of your past successes in similar roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Papa John’s.
We think you need these skills to ace CRM Executive in Milton Keynes
Some tips for your application 🫡
Show Your Unique Flavour: When applying, let your personality shine through! We want to see what makes you unique and how that can contribute to our diverse team. Don’t be afraid to share your experiences and ideas that set you apart.
Tailor Your Application: Make sure to customise your application for the CRM Executive role. Highlight your relevant experience in CRM campaigns and your understanding of customer behaviour. We love seeing how your skills align with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the responsibilities listed in the job description. We appreciate a well-structured application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Papa John's
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around platforms like Braze. Be ready to discuss how you've used CRM strategies in the past to drive customer engagement and retention.
✨Show Off Your Analytical Skills
Prepare to talk about how you've interpreted data to inform marketing decisions. Bring examples of how you've optimised campaigns based on data insights, as this role requires a strong analytical mindset.
✨Be a Team Player
Since collaboration is key, think of examples where you've worked with cross-functional teams. Highlight your communication skills and how you've built relationships to achieve common goals.
✨Get Creative
This role needs someone who can think outside the box. Prepare to share your creative ideas for campaigns and how you’ve implemented innovative solutions in previous roles. Show them your passion for marketing!
