At a Glance
- Tasks: Create and implement local marketing strategies to boost Papa John's presence in the community.
- Company: Join a diverse team at Papa John's, where your uniqueness is celebrated.
- Benefits: Enjoy competitive pay, flexible hours, and opportunities for growth in a fun environment.
- Other info: Dynamic role with opportunities to learn and grow within a leading brand.
- Why this job: Make a real impact by connecting with your community through pizza marketing.
- Qualifications: Experience in marketing and a passion for community engagement are key.
The predicted salary is between 30000 - 40000 £ per year.
Diversity is our strength and competitive advantage. Bring your flavour to the Papa John's team today!
The Local Store Marketing (LSM) Manager – Non-Traditional Stores / New Store Openings (NSOs) plans and develops local marketing strategies and tactics to support Papa John's marketing goals and objectives via agreement with the non-trad owners. They also manage the NSO program ensuring each new store is opened effectively with high impact in the local community.
In addition, this person will perform key supporting tasks by managing local Facebook, local SMS, toolkit and LSM training sessions.
Duties and Responsibilities:
- Input into the LSM strategy which is led by Senior LSM Manager.
- Review existing store marketing plans (held by business owners / partners) and identify opportunities to improve both short term and long-term performance, aligned with LSM strategy.
- Analyse success of LSM activities and amend/introduce new/improved programmes based on conclusions.
- Responsible for enabling business owners / partners to execute national marketing programmes effectively on a local level where appropriate.
- Manage the analysis of under-performing stores to define symptoms (sales, transaction count, ticket average) and sell-in best solution.
- Work with relevant support teams to put together recovery packages where required.
- Coordinate all marketing execution with FO of new store opening marketing plan, ensuring sales objectives are met and proper spending of opening marketing budget.
- Accountable for new store opening budget.
- Deliver regular training workshops to educate and inform ways of working within the Papa John’s Franchisee framework, along with sales driving content.
- Meet with Operations department regularly to review store plans and discuss needs.
- Ensure Papa John’s brand values and attributes are incorporated into all assets.
- Manage set up and access to local Facebook for all stores.
- Lead asset management for digital platforms by coordinating photoshoots and managing the online portal.
- Ensure the LSM online toolkit is regularly updated.
- Work with other LSM managers to share best practice and shape the direction of all tactical activities.
- Contribute to content for all LSM materials – handbook, online toolkit and digital assets portal.
- Work with relevant support teams and Ops to deliver flawless execution across all projects.
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.
Local Store Marketing (LSM) Manager employer: Papa Johns
At Papa John's, we celebrate diversity as our greatest strength, fostering a vibrant work culture that encourages creativity and collaboration. As a Local Store Marketing Manager, you'll enjoy comprehensive training opportunities, a supportive team environment, and the chance to make a tangible impact in your community through innovative marketing strategies. Join us for a rewarding career where your unique contributions are valued and celebrated, all while being part of a brand that is synonymous with quality and passion for pizza.
StudySmarter Expert Advice🤫
We think this is how you could land Local Store Marketing (LSM) Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, and connect with current employees at Papa John's. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your past marketing successes and how they relate to the LSM role. Bring it along to interviews to demonstrate your expertise and passion for local marketing.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to the hiring team at Papa John's through our website and express your interest in the LSM Manager position. A little initiative can go a long way!
✨Tip Number 4
Prepare for the interview by researching Papa John's values and recent marketing campaigns. Tailor your answers to show how your experience aligns with their goals. Remember, they want to see how you can bring your unique flavour to the team!
We think you need these skills to ace Local Store Marketing (LSM) Manager
Some tips for your application 🫡
Show Your Unique Flavour:When you're writing your application, let your personality shine through! We want to see what makes you unique and how that can add to our diverse team. Don’t be afraid to share your experiences and ideas!
Tailor Your Application:Make sure to customise your application for the Local Store Marketing Manager role. Highlight your relevant skills and experiences that align with the job description. We love seeing how you can contribute to our marketing goals!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key points stand out. Use bullet points if it helps to organise your thoughts better!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Papa Johns
✨Know Your Stuff
Before the interview, dive deep into Papa John's marketing strategies and recent campaigns. Familiarise yourself with their local store marketing approach and think about how your unique experiences can enhance their efforts.
✨Showcase Your Creativity
As an LSM Manager, creativity is key! Prepare examples of past marketing initiatives you've led, especially those that had a local impact. Be ready to discuss how you can bring fresh ideas to the table for new store openings.
✨Be Data-Driven
Understanding metrics is crucial in this role. Brush up on how to analyse marketing performance and be prepared to discuss how you've used data to drive decisions in previous roles. This will show your analytical side and commitment to improving store performance.
✨Engage with the Team Spirit
Papa John's values teamwork, so be sure to express your enthusiasm for collaboration. Share experiences where you've worked closely with others to achieve marketing goals, and highlight how you can contribute to the team dynamic at Papa John's.
