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- Tasks: Create and implement local marketing strategies for new store openings and community engagement.
- Company: Join Papa John's, a leading pizza brand with a focus on innovation and community.
- Benefits: Competitive pay, flexible hours, and opportunities for professional growth.
- Why this job: Make a real impact in your community while developing your marketing skills.
- Qualifications: Experience in marketing or related fields, strong communication skills, and a passion for community engagement.
- Other info: Dynamic work environment with a chance to shape local marketing initiatives.
The predicted salary is between 36000 - 60000 £ per year.
The Local Store Marketing (LSM) Manager – Non-Traditional Stores / New Store Openings (NSOs) plans and develops local marketing strategies and tactics to support Papa John's marketing goals and objectives via agreement with the non-trad owners. They also manage the NSO program ensuring each new store is opened effectively with high impact in the local community. In addition, this person will perform key supporting tasks by managing local Facebook, local SMS, toolkit and LSM training sessions.
Duties and Responsibilities:
- Input into the LSM strategy which is led by Senior LSM Manager.
- Review existing store marketing plans (held by business owners / partners) and identify opportunities to improve both short term and long-term performance.
- Analyze success of LSM activities and amend/introduce new/improved programmes based on conclusions.
- Responsible for enabling business owners / partners to execute national marketing programmes effectively on a local level where appropriate.
- Manage the analysis of under-performing stores to define symptoms (sales, transaction count, ticket average) and sell-in best solution.
- Work with relevant support teams to put together recovery packages where required.
- Coordinate all marketing execution with FO of new store opening marketing plan, ensuring sales objectives are met and proper spending of opening marketing budget.
- Accountable for new store opening budget.
- Deliver regular training workshops to educate and inform ways of working within the Papa John's Franchisee framework, along with sales driving content.
- Meet with Operations department on a regular basis to review store plans and discuss needs.
- Ensure Papa John's brand values and attributes are incorporated into all assets.
- Manage set up and access to local Facebook for all stores.
- Lead asset management for digital platforms by way of coordinating photoshoots and managing the online portal.
- Ensure the LSM online toolkit is regularly updated.
- Work with other LSM managers to share best practice and shape the direction of all tactical activities.
- Contribute to content for all LSM materials – handbook, online toolkit and digital assets portal.
- Work with relevant support teams and Ops to deliver flawless execution across all projects.
Other duties may be assigned.
Local Store Marketing employer: Papa Johns
Contact Detail:
Papa Johns Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Store Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing strategies and successes. This is your chance to shine and demonstrate how you can bring value to the team at Papa John’s.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in local store marketing. Tailor your answers to show you understand their brand values and objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are familiar with the process. Let’s get you that job!
We think you need these skills to ace Local Store Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Local Store Marketing role. Highlight your experience with local marketing strategies and any relevant successes you've had in similar positions. We want to see how you can bring value to our team!
Showcase Your Analytical Skills: Since analysing the success of LSM activities is key, don’t forget to mention any experience you have with data analysis or performance metrics. We love candidates who can back up their strategies with solid data!
Demonstrate Your Training Experience: If you've delivered training sessions or workshops before, make sure to include that in your application. We’re looking for someone who can educate and inform others effectively, so share your best examples!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Papa Johns
✨Know Your Local Market
Before the interview, research the local market where the store is located. Understand the community's demographics, preferences, and any recent trends. This will help you demonstrate your knowledge of how to tailor marketing strategies effectively.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've previously analysed marketing performance. Bring examples of how you've identified under-performing areas and what solutions you implemented. This shows that you can think critically and adapt strategies based on data.
✨Familiarise Yourself with Digital Tools
Since managing local Facebook and SMS campaigns is part of the role, brush up on these platforms. Be ready to talk about your experience with social media marketing and any tools you've used to manage campaigns or analyse their success.
✨Prepare for Training Scenarios
As you'll be delivering training workshops, think about how you would approach this. Prepare a brief outline of a training session you might conduct, focusing on engaging participants and ensuring they understand the key concepts. This will show your ability to communicate effectively.