At a Glance
- Tasks: Lead the strategy and optimisation of CRM and MarTech platforms for customer engagement.
- Company: Join Papa John’s, a global leader in the pizza industry with a focus on innovation.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and measurable results.
- Why this job: Make a real impact on customer engagement strategies and drive digital growth.
- Qualifications: Experience in product management and a passion for marketing technology.
The predicted salary is between 60000 - 80000 € per year.
The Senior Product Manager – CRM & MarTech is responsible for developing, managing, and optimising Papa John’s customer engagement technology platforms across the UK and international markets. This role owns the strategy, roadmap, and delivery of CRM and marketing technology platforms including Braze, Dotdigital and Yext (digital presence management), ensuring these platforms enable scalable lifecycle marketing, personalised customer engagement, and measurable commercial impact.
Working closely with Digital Commerce, Marketing, Analytics, and international franchise markets, the Senior Product Manager ensures the MarTech ecosystem supports customer acquisition, engagement, retention, and revenue growth across digital channels.
Duties & Responsibilities
- Cross-Functional Collaboration: Collaborate with Data, Product, Engineering, Marketing, eCommerce, Commercial, and Analytics teams to deliver experimentation, digital growth and customer engagement initiatives.
- MarTech Strategy & Product Ownership: Own the CRM and MarTech product vision and roadmap, ensuring platforms support customer acquisition, engagement, and retention. Maintain and prioritise the product backlog and ensure new capabilities align with business objectives and customer needs.
- CRM Lifecycle Platforms: Manage CRM platforms including Braze (UK) and Dotdigital (International) to enable lifecycle marketing programs such as welcome, retention, win-back, and promotional campaigns. Drive segmentation, automation, and personalisation to improve engagement and conversion.
- International CRM Enablement: Support international markets adopting CRM capabilities through Dotdigital by providing templates and best practices. Partner with regional teams and franchisees to ensure CRM programs drive measurable impact in local markets.
- MarTech Platform Management: Oversee additional marketing technology platforms including Yext, ensuring consistent digital presence and platform performance across markets. Manage vendor relationships and support platform integrations across the digital ecosystem.
Senior Product Manager, MarTech & CRM employer: Papa John's International , Inc.
At Papa John’s, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Product Manager in our MarTech & CRM team, you will have the opportunity to drive impactful customer engagement strategies while working alongside talented professionals across various departments. We offer competitive benefits, a commitment to employee growth, and the unique advantage of being part of a globally recognised brand that values creativity and excellence in the fast-paced food industry.
Contact Detail:
Papa John's International , Inc. Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager, MarTech & CRM
✨Tip Number 1
Network like a pro! Reach out to folks in the MarTech and CRM space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with CRM platforms like Braze and Dotdigital. Highlight specific projects where you drove customer engagement or revenue growth. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest MarTech trends. Be ready to discuss how you can leverage technology to enhance customer engagement and retention. We want to see that you’re not just familiar with the tools, but that you can think strategically about their use.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter. Let’s get you that Senior Product Manager role!
We think you need these skills to ace Senior Product Manager, MarTech & CRM
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Product Manager role. Highlight your experience with CRM and MarTech platforms, as well as any cross-functional collaboration you've done.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven customer engagement and revenue growth in previous positions, especially using tools like Braze or Dotdigital.
Showcase Your Strategic Thinking:In your application, demonstrate your ability to own a product vision and roadmap. Talk about how you've prioritised product backlogs and aligned new capabilities with business objectives in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Papa John's International , Inc.
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the specific MarTech platforms mentioned in the job description, like Braze and Dotdigital. Familiarise yourself with their features and how they can drive customer engagement and retention. This will show that you’re not just a candidate, but someone who can hit the ground running.
✨Showcase Cross-Functional Collaboration Skills
Prepare examples of how you've successfully collaborated with different teams in previous roles. Highlight your experience working with Data, Engineering, and Marketing teams to deliver projects. This will demonstrate your ability to work effectively in a cross-functional environment, which is crucial for this role.
✨Have a Clear Product Vision
Be ready to discuss your vision for CRM and MarTech products. Think about how you would prioritise the product backlog and align new capabilities with business objectives. This shows that you understand the strategic aspect of the role and can contribute to the company’s growth.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to customer engagement or platform management. Prepare scenarios where you’ve driven measurable impact through segmentation, automation, or personalisation. This will help you illustrate your problem-solving skills and practical experience.
