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- Tasks: Lead the strategy and optimisation of customer engagement tech for Papa John's.
- Company: Join a global brand known for innovation in the food industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on customer engagement and drive digital marketing success.
- Qualifications: Experience in product management and a passion for MarTech and CRM.
- Other info: Collaborative environment with a focus on creativity and innovation.
The predicted salary is between 60000 - 80000 £ per year.
The Senior Product Manager – CRM & MarTech is responsible for developing, managing, and optimising Papa John’s customer engagement technology platforms across the UK and international markets. This role owns the strategy, roadmap, and delivery of CRM and marketing technology platforms including Braze, Dotdigital and Yext (digital presence management), ensuring these platforms enable scalable lifecycle marketing, personalised customer engagement, and measurable commercial impact.
Working closely with Digital Commerce, Marketing, Analytics, and international franchise markets, the Senior Product Manager ensures the MarTech ecosystem supports customer acquisition, engagement, retention, and revenue growth across digital channels.
Duties & Responsibilities
- Cross-Functional Collaboration: Collaborate with Data, Product, Engineering, Marketing, eCommerce, Commercial, and Analytics teams to deliver experimentation, digital growth and customer engagement initiatives.
- MarTech Strategy & Product Ownership: Own the CRM and MarTech product vision and roadmap, ensuring platforms support customer acquisition, engagement, and retention. Maintain and prioritise the product backlog and ensure new capabilities align with business objectives and customer needs.
- CRM Lifecycle Platforms: Manage CRM platforms including Braze (UK) and Dotdigital (International) to enable lifecycle marketing programs such as welcome, retention, win-back, and promotional campaigns. Drive segmentation, automation, and personalisation to improve engagement and conversion.
- International CRM Enablement: Support international markets adopting CRM capabilities through Dotdigital by providing templates and best practices. Partner with regional teams and franchisees to ensure CRM programs drive measurable impact in local markets.
- MarTech Platform Management: Oversee additional marketing technology platforms including Yext, ensuring consistent digital presence and platform performance across markets. Manage vendor relationships and support platform integrations across the digital ecosystem.
Senior Product Manager, MarTech & CRM in Milton Keynes employer: Papa John's International , Inc.
Contact Detail:
Papa John's International , Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager, MarTech & CRM in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to folks in the MarTech and CRM space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational chats. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with CRM platforms like Braze and Dotdigital. We want to see how you’ve driven customer engagement and revenue growth. Make it easy for potential employers to see your impact!
✨Tip Number 3
Prepare for those interviews! Research Papa John’s MarTech strategy and think about how you can contribute. We suggest practising answers to common product management questions and coming up with examples of cross-functional collaboration. Be ready to impress!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative. Don’t forget to tailor your application to highlight your experience with lifecycle marketing and customer engagement strategies!
We think you need these skills to ace Senior Product Manager, MarTech & CRM in Milton Keynes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Product Manager. Highlight your experience with CRM and MarTech platforms like Braze and Dotdigital, and don’t forget to showcase any cross-functional collaboration you've done!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about customer engagement technology and how your skills align with our goals at Papa John’s. Keep it engaging and personal!
Showcase Your Achievements: When detailing your past roles, focus on measurable outcomes. Did you drive customer acquisition or improve engagement rates? Numbers speak volumes, so let us see the impact you’ve made in previous positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Papa John's International , Inc.
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the specific MarTech platforms mentioned in the job description, like Braze and Dotdigital. Familiarise yourself with their features and how they can enhance customer engagement. This will show your potential employer that you’re not just a generalist but someone who can hit the ground running.
✨Showcase Cross-Functional Collaboration Skills
Prepare examples of how you've successfully collaborated with different teams in previous roles. Highlight any experiences where you worked with Data, Product, Engineering, or Marketing teams to drive initiatives. This will demonstrate your ability to work effectively across departments, which is crucial for this role.
✨Have a Clear Product Vision
Be ready to discuss your vision for CRM and MarTech products. Think about how you would prioritise the product backlog and align new capabilities with business objectives. This shows that you understand the strategic aspect of the role and are prepared to take ownership of the product roadmap.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to customer acquisition and retention. Prepare scenarios where you’ve driven measurable impact through lifecycle marketing or segmentation strategies. This will help you illustrate your problem-solving skills and practical experience in a relatable way.