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- Tasks: Plan and develop local marketing strategies for new store openings and manage community engagement.
- Company: Join Papa John's, a leading pizza brand with a focus on local impact.
- Benefits: Gain valuable experience, competitive pay, and opportunities for professional growth.
- Other info: Exciting role with opportunities to learn and grow in a supportive environment.
- Why this job: Make a real difference in your community while working with a fun and dynamic team.
- Qualifications: Strong communication skills and a passion for marketing and community engagement.
The predicted salary is between 30000 - 40000 £ per year.
The Local Store Marketing (LSM) Manager – Non-Traditional Stores / New Store Openings (NSOs) plans and develops local marketing strategies and tactics to support Papa John's marketing goals and objectives via agreement with the non-trad owners. They also manage the NSO program ensuring each new store is opened effectively with high impact in the local community.
In addition, this person will perform key supporting tasks by managing local Facebook, local SMS, toolkit and LSM training sessions.
- Input into the LSM strategy which is led by Senior LSM Manager.
- Review existing store marketing plans (held by business owners / partners) and identify opportunities to improve both short term and long-term performance, aligned with LSM strategy.
- Analyze success of LSM activities and amend/introduce new/improved programmes based on conclusions.
- Responsible for enabling business owners / partners to execute national marketing programmes effectively on a local level where appropriate.
- Manage the analysis of under-performing stores to define symptoms (sales, transaction count, ticket average) and sell-in best solution.
- Work with relevant support teams to put together recovery packages where required.
- Coordinate all marketing execution with FO of new store opening marketing plan, ensuring sales objectives are met and proper spending of opening marketing budget.
- Accountable for new store opening budget.
- Deliver regular training workshops to educate and inform ways of working within the Papa John’s Franchisee framework, along with sales driving content.
- Meet with Operations department on a regular basis to review store plans and discuss needs.
- Ensure Papa John’s brand values and attributes are incorporated into all assets.
- Manage set up and access to local Facebook for all stores.
- Lead asset management for digital platforms by way of coordinating photoshoots and managing the online portal.
- Ensure the LSM online toolkit is regularly updated.
- Work with other LSM managers to share best practice and shape the direction of all tactical activities.
- Contribute to content for all LSM materials – handbook, online toolkit and digital assets portal.
- Work with relevant support teams and Ops to deliver flawless execution across all projects.
Other duties may be assigned.
Local Store Marketing (LSM) Manager - Fixed Term in Milton Keynes employer: Papa John's International , Inc.
Contact Detail:
Papa John's International , Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Store Marketing (LSM) Manager - Fixed Term in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing strategies and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its local marketing efforts. Be ready to discuss how you can contribute to their goals, especially in terms of new store openings and community engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Local Store Marketing (LSM) Manager - Fixed Term in Milton Keynes
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the LSM Manager role. Highlight your experience with local marketing strategies and any relevant successes you've had in similar positions. We want to see how you can bring value to our team!
Showcase Your Analytical Skills: Since analysing the success of LSM activities is key, include examples of how you've used data to drive marketing decisions in the past. We love numbers, so don’t shy away from sharing metrics that demonstrate your impact!
Be Creative and Engaging: This role requires creativity in developing local marketing tactics. Share any innovative ideas or campaigns you've executed before. We’re looking for someone who can think outside the box and engage the community effectively!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Papa John's International , Inc.
✨Know Your Local Market
Before the interview, dive deep into the local market where the stores are located. Understand the community's demographics, preferences, and any recent trends. This knowledge will help you discuss how you can tailor marketing strategies to resonate with the local audience.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've previously analysed marketing performance. Bring examples of how you've identified under-performing areas and implemented successful strategies. This will demonstrate your ability to make data-driven decisions, which is crucial for the LSM Manager role.
✨Prepare for Training Scenarios
Since training workshops are part of the job, think of ways you've successfully trained or educated others in the past. Be ready to share specific examples that highlight your communication skills and ability to engage an audience effectively.
✨Align with Brand Values
Familiarise yourself with Papa John’s brand values and attributes. During the interview, be sure to express how you would incorporate these values into your marketing strategies. Showing that you understand and align with the brand will set you apart from other candidates.