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- Tasks: Drive sales growth through innovative CRM campaigns across multiple channels.
- Company: Join a leading brand in the fast-paced QSR industry.
- Benefits: Enjoy competitive salary, pension, dental cover, and exclusive discounts.
- Why this job: Make an impact by enhancing customer loyalty and engagement.
- Qualifications: Degree in Marketing and experience in CRM marketing preferred.
- Other info: Hybrid role with great career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
To deliver profitable incremental sales growth for our franchisees through executing and optimising a suite of CRM initiatives across multiple channels. The CRM Executive is responsible for development, execution, and continuous refinement of personalized lifecycle and marketing campaigns across Email, Push Notifications, Web/App Messaging, In-App Messaging, and SMS channels in Braze. They will also play a key role in supporting the CRM Manager with growing consumer loyalty and increasing customers' lifetime value to the business through execution of the CRM Roadmap.
Duties & Responsibilities
- Campaign planning and implementation of the CRM and Loyalty roadmap to increase customer engagement, boost retention, and maximize sales.
- Collaborate with cross-functional teams in the deployment of multi-channel marketing activities that drive incremental sales growth and long-term loyalty.
- Build omnichannel campaigns in-platform.
- Ensure all campaigns have clear objectives/KPIs and develop campaign strategies which are focused on delivering against this.
- Ongoing optimization of all CRM activities to increase engagement and enhance customer retention/reactivation.
- Works with the CRM Manager to develop and execute appropriate audience segmentation and targeting, maximizing relevancy and opportunities to drive engagement and sales conversion.
- Has direct responsibility for copywriting, asset management, and creating basic dynamic content logic & HTML (desirable).
- Works with key stakeholders and delivery partners to manage creative development, sign-off and execution of all campaign assets at a high standard on time and on budget.
- Support the delivery of the brand strategy by maximizing opportunities within the guest journey to articulate our brand stories and drive engagement, maintaining consistency with brand guidelines.
- Champions a rigorous test & learn measurement approach within all campaigns, analyzing the direct impact of campaigns to inform future activity and drive performance optimization.
- To support the CRM Lead in understanding the impact of CRM activations and towards making data driven decisions for future plans.
Functional Skills
- Strong organisational and programme management skills, able to prioritise effectively and manage stakeholders accordingly to deliver campaigns and projects to tight deadlines.
- Analytical and commercial mindset - you'll be confident at interpreting complex data and drawing out channel insights for business growth, optimisation and decision-making.
- Strong communication skills, including oral and written, and the ability to create long term interpersonal relationships, both internally and externally.
- Proven track record of delivering high volumes of work to a high standard with tight deadlines in a fast-paced environment.
- Flexible to adapt to changes within the role based on strategy deployment, company focus and key learnings.
- Self-starter with high energy, effective problem-solving skills and a 'get it done' attitude.
- Natural collaborator with the ability to knowledge-share effectively with cross-functional teams and external stakeholders as appropriate.
- Proficient at creative development to hone the manifestation of the brand to best suit the needs and wants of our target audience segments.
- Creative thinker with a passion for innovation and staying abreast of industry trends.
- Proficiency in Word, Excel, and PowerPoint.
Education, Experience and Certifications
- Essential
- Bachelor's degree in Marketing or a related field.
- Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector.
- Strong understanding of marketing & CRM strategy, channel best practices and customer behaviour in the UK market.
- Experience with CRM marketing campaigns, planning and execution across multiple channels.
- Nice to have
- Experience using Braze or other customer engagement platforms.
- Experience within a business with online ordering and fulfilment channels, as well as 'bricks & mortar' is desirable.
- Knowledge of GDPR principles and guidelines desirable.
Additional information
Hybrid role - Required to be in the Milton Keynes office approx. 2-3 days per week. At Papa Johns you'll enjoy a competitive salary, contributory pension, dental cover, monthly Papa Johns vouchers, and a bonus scheme. Additionally, you'll have access to an employee discount programme that includes shopping, gym memberships, holidays, and much more!
CRM Executive in Milton Keynes employer: Papa John's International , Inc.
Contact Detail:
Papa John's International , Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can contribute to their goals and share your ideas on optimising customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Executive in Milton Keynes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Executive role. Highlight your experience with CRM campaigns and any relevant tools like Braze. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to our goals. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: Since this role involves interpreting data, don’t forget to mention your analytical abilities. Share examples of how you've used data to drive marketing decisions in the past. We’re all about making data-driven choices!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Papa John's International , Inc.
✨Know Your CRM Inside Out
Make sure you’re familiar with CRM concepts and tools, especially Braze. Brush up on how to create and optimise campaigns across various channels like Email and SMS. Being able to discuss specific examples of past campaigns will show your expertise.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Think of specific instances where your analytical mindset led to successful campaign outcomes. This will demonstrate your ability to interpret complex data and draw actionable insights.
✨Demonstrate Collaboration
Since the role involves working with cross-functional teams, be ready to share examples of how you’ve successfully collaborated in the past. Highlight your communication skills and how you’ve built relationships to achieve common goals.
✨Be Ready to Discuss Campaign Optimisation
Think about how you’ve optimised campaigns in the past. Be prepared to discuss your approach to testing and learning from campaigns, and how you’ve used those insights to improve future performance. This shows your commitment to continuous improvement.
