At a Glance
- Tasks: Lead local marketing strategies and improve store performance for Papa Johns.
- Company: Join the iconic Papa Johns brand, known for its delicious pizza and strong team culture.
- Benefits: Enjoy competitive salary, pension, dental cover, bonuses, and exclusive employee discounts.
- Why this job: Combine your passion for pizza with a career that offers growth and community impact.
- Qualifications: No specific qualifications required; enthusiasm and creativity are key!
- Other info: Be part of a supportive team that values your contributions and ideas.
The predicted salary is between 28800 - 43200 £ per year.
Are you looking for a job that combines your love for pizza with a thriving career opportunity? Look no further than Papa Johns!
We\’re seeking a Local Store Marketing Manager to join our iconic brand and help us continue delivering outstanding pizza to our customers. At Papa Johns, we believe that our team members are our secret ingredient, and we\’re dedicated to providing you with a career that will help you grow and succeed.
Essential Duties And Responsibilities
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Input into the LSM (Local Store Marketing) strategy which is led by Senior LSM Manager.
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Review existing store marketing plans (held by business owners / partners) and identify opportunities to improve both short term and long-term performance. Aligned with LSM strategy.
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Analyse success of LSM activities and amend/introduce new/improved programmes based on conclusions.
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Responsible for enabling business owners / partners to execute national marketing programmes effectively on a local level where appropriate.
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Manage the analysis of under-performing stores to define symptoms (sales, transaction count, ticket average) and sell-in best solution.
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Work with relevant support teams to put together recovery packages where required.
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Coordinate all marketing execution with FO of new store opening marketing plan, ensuring sales objectives are met and proper spending of opening marketing budget.
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Accountable for new store opening budget.
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Deliver regular training workshops to educate and inform ways of working within the Papa Johns Franchisee framework, along with sales driving content.
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Meet with Operations department on a regular basis to review store plans and discuss needs.
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Ensure Papa Johns brand values and attributes are incorporated into all assets.
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Manage set up and access to local Facebook for all stores.
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Lead asset management for digital platforms by way of coordinating photoshoots and managing the online portal.
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Ensure the LSM online toolkit is regularly updated.
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Work with other LSM mangers to share best practice and shape the direction of all tactical activities.
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Contribute to content for all LSM materials – handbook, online toolkit and digital assets portal.
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Work with relevant support teams and Ops to deliver flawless execution across all projects.
At Papa Johns you\’ll enjoy a competitive salary, contributory pension, dental cover, Papa Johns monthly vouchers, and a bonus scheme. Additionally, you\’ll have access to an employee discount programme that includes shopping, gym memberships, holidays, and much more!
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Local Store Marketing Manager (Full-Time) employer: Papa John's International , Inc.
Contact Detail:
Papa John's International , Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Store Marketing Manager (Full-Time)
✨Tip Number 1
Familiarise yourself with Papa John's brand values and marketing strategies. Understanding their unique selling points and how they position themselves in the market will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of Papa John's, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in discussions.
✨Tip Number 3
Stay updated on local marketing trends and successful campaigns within the food industry. Being able to discuss recent examples of effective local store marketing will demonstrate your knowledge and enthusiasm for the role.
✨Tip Number 4
Prepare to discuss specific metrics and outcomes from any previous marketing initiatives you've been involved in. Showing that you can analyse performance and adapt strategies will highlight your suitability for the Local Store Marketing Manager position.
We think you need these skills to ace Local Store Marketing Manager (Full-Time)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Local Store Marketing Manager at Papa Johns. Tailor your application to highlight relevant experience and skills that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, particularly in local store marketing or similar roles. Use quantifiable achievements to demonstrate your impact in previous positions.
Write a Tailored Cover Letter: In your cover letter, express your passion for pizza and how it connects to your marketing expertise. Mention specific strategies you would implement to enhance local store performance, showing that you've thought about how to contribute to Papa Johns.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Papa John's International , Inc.
✨Know Your Pizza
Familiarise yourself with Papa John's menu and unique selling points. Being able to discuss the brand's offerings and what sets them apart from competitors will show your passion for the product and your understanding of the market.
✨Understand Local Marketing Strategies
Research local store marketing strategies and be prepared to discuss how you would approach improving performance at a local level. Think about specific examples from your past experience that demonstrate your ability to analyse and enhance marketing plans.
✨Showcase Your Analytical Skills
Be ready to talk about how you've used data to drive decisions in previous roles. Discuss any tools or methods you've employed to analyse performance metrics, as this role requires a strong focus on evaluating success and making data-driven improvements.
✨Emphasise Team Collaboration
Highlight your experience working with cross-functional teams, especially in a marketing context. Discuss how you’ve collaborated with operations or other departments to achieve common goals, as this role involves coordinating efforts across various teams.