Channel Sales Executive
Salary: Basic SGD $3,200 – $4,000 per month exclude commission
Working Arrangement: Outdoor Sales / Field-Based
About the Company
We are a distributor and manufacturer of branded consumer electronics and electrical products, serving the Singapore market through our network of resellers, retailers, and business partners.
We are looking for a motivated and results-driven Channel Sales Executive to expand our market presence, strengthen customer relationships, and drive sales growth across our distribution and retail channels.
Job Description
The successful candidate will be responsible for managing and developing reseller and retail accounts through regular customer visits, understanding their business needs, identifying sales opportunities, improving product sales and visibility, and implementing effective sales programs.
This role requires someone who is independent, commercially minded, proactive, and capable of translating sales strategies into actual business results.
Key Responsibilities
1. Channel Development & Customer Management
- Develop and maintain strong relationships with existing resellers, retailers, and business partners.
- Conduct regular customer visits to understand their business operations, needs, challenges, and sales potential.
- Identify and develop new reseller and retail accounts.
- Work closely with customers to strengthen partnerships and grow sales.
2. Sales Growth & Product Visibility
- Drive sales growth across assigned customer accounts and sales channels.
- Monitor product movement, stock levels, and sales performance.
- Work with retailers to improve product displays, in-store visibility, and product presentation.
- Identify slow-moving products and propose suitable solutions to improve sales.
3. Sales Planning & Business Development
- Develop and execute sales plans to achieve monthly and yearly sales targets.
- Identify new business opportunities and potential customer segments.
- Create and implement sales programs, promotions, and incentive schemes to motivate channel partners.
- Propose marketing and promotional activities to increase product awareness and sales performance.
4. Sales Reporting & Performance Monitoring
- Prepare regular and detailed sales reports covering customer performance, sales trends, and product movement.
- Monitor sales performance against targets and identify gaps.
- Provide clear updates on customer activities, market feedback, competitors, and business opportunities.
- Recommend improvement plans and follow up on action items to achieve sales objectives.
Requirements
- Minimum 2–3 years of experience in sales, preferably in channel sales, distribution, wholesale, or retail-related industries.
- Experience managing reseller, retailer, or distributor accounts will be an advantage.
- Strong communication, negotiation, and relationship-building skills.
- Good commercial sense and the ability to identify business opportunities.
- Able to develop sales plans, execute sales activities, and achieve sales targets.
- Good analytical skills with the ability to prepare and interpret sales reports.
- Proficient in Microsoft Excel, Word, and PowerPoint.
- Self-motivated, independent, responsible, and results oriented.
- Possessing a valid driving license and own transport would be an advantage, if applicable.
What We Are Looking For
We are looking for someone who does more than simply visit customers and take orders.
The ideal candidate should be able to:
- Understand customers' businesses and identify their actual needs.
- Recommend ways to improve product sales and retail visibility.
- Develop practical sales programs and execute them effectively.
- Take ownership of customer accounts and business development.
- Analyze sales performance and take corrective actions when necessary.
- Work independently with a strong sense of responsibility and accountability.
Contact Details:
Pantrade Electrical Pte Ltd Recruitment Team
