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- Tasks: Lead and execute PANTA's marketing strategy, shaping brand messaging and driving demand generation.
- Company: Join a revolutionary fintech company transforming index investing with innovative technology.
- Benefits: Competitive salary, equity participation, and flexible hybrid working options.
- Other info: Opportunity to build and scale the marketing function from the ground up.
- Why this job: Make a direct impact on brand credibility and company growth in a dynamic environment.
- Qualifications: 5+ years in marketing, strong content creation skills, and experience in fintech or B2B SaaS.
The predicted salary is between 60000 - 80000 ÂŁ per year.
PANTA is revolutionising the $25 trillion index investing landscape through our innovative Index Operating System. Founded by index industry veterans, we’re bringing modern Index technology infrastructure to an industry ripe for transformation. Our platform enables index providers, asset managers, banks and financial institutions to create, test, and manage indices with unprecedented efficiency and flexibility.
PANTA is seeking a highly hands-on Senior Marketing Manager to own and execute the company’s end-to-end marketing strategy as we scale the company. This is a pivotal role for someone who thrives in early-stage environments, combines strategic brand thinking with strong execution, and is equally comfortable shaping positioning as they are running campaigns and analysing results.
The successful candidate will take full ownership of brand, messaging, demand generation, and go-to-market execution, acting as the internal marketing “owner” and a close partner to the CEO, product, and commercial teams.
- Own and execute PANTA’s end-to-end marketing strategy across brand, demand generation, and go-to-market.
- Develop and refine PANTA’s brand positioning, narrative, and messaging across all channels.
- Design and run lead generation programmes across digital channels (content, paid, events, partnerships).
- Own website, marketing materials, sales collateral, presentations, and thought-leadership content.
- Build and manage content strategy including articles, whitepapers, case studies, and announcements.
- Work closely with product and sales to support pipeline development and commercial traction.
- Set up and track marketing KPIs, funnels, and attribution across channels.
- Manage external agencies, designers, PR, and freelancers where required.
- Continuously test, iterate, and improve marketing effectiveness with a data-driven mindset.
Requirements:
- 5+ years of experience in marketing roles within technology, fintech, financial data, or B2B SaaS.
- Proven track record in both brand building and lead generation.
- Strong ability to create clear messaging for complex, technical, or data-driven products.
- Excellent written communication skills, with experience producing high-quality content.
- Strong understanding of digital marketing channels and performance measurement.
- Experience marketing to institutional investors, asset managers, or enterprise financial clients.
- Background in index infrastructure, market data, analytics or fintech platforms.
- Familiarity with CRM and marketing automation tools.
- Experience supporting fundraising or investor communications from a marketing perspective.
Direct impact on commercial traction, brand credibility, and company growth. Competitive compensation with meaningful equity participation. Opportunity to build and scale the marketing function from first principles. London (hybrid/flexible).
Senior Marketing Manager (Brand Content and Creative) in City of London employer: PANTA
Contact Detail:
PANTA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (Brand Content and Creative) in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the fintech and marketing space. Attend industry events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, content pieces, and any data-driven results you've achieved. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like PANTA, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you nail that interview. Plus, applying through our site gives you a better chance of being noticed by hiring managers. So, get on it!
We think you need these skills to ace Senior Marketing Manager (Brand Content and Creative) in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing Manager role. Highlight your experience in brand building and lead generation, and show us how your skills align with PANTA's mission and values.
Showcase Your Creativity: As a marketing whizz, we want to see your creative flair! Include examples of campaigns you've run or content you've created that demonstrate your ability to craft compelling narratives and messaging.
Be Data-Driven: We love numbers! When discussing your past roles, share specific metrics and KPIs that showcase your impact on marketing effectiveness. This will help us understand your analytical mindset and how you measure success.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at PANTA.
How to prepare for a job interview at PANTA
✨Know Your Brand Inside Out
Before the interview, dive deep into PANTA's brand, mission, and values. Understand their innovative Index Operating System and how it stands out in the market. This knowledge will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed marketing strategies in previous roles. Highlight your experience in brand building and lead generation, especially in tech or fintech environments. Be ready to explain how you measure success and iterate on campaigns based on data.
✨Be Ready to Discuss Content Creation
Since the role involves managing content strategy, come prepared with examples of high-quality content you've produced. Whether it's articles, whitepapers, or presentations, be ready to discuss your creative process and how you ensure messaging is clear for complex products.
✨Demonstrate Your Collaborative Spirit
PANTA values teamwork, so be prepared to talk about how you've worked closely with product, sales, and external partners in the past. Share examples of how you’ve managed cross-functional projects and how you can contribute to a collaborative environment that drives commercial traction.