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For Companies At a Glance
- Tasks: Lead and execute PANTA's marketing strategy, shaping brand and driving demand generation.
- Company: Join a revolutionary fintech company transforming index investing with innovative technology.
- Benefits: Competitive salary, equity participation, and high autonomy in a dynamic environment.
- Other info: Opportunity to build and scale the marketing function from the ground up.
- Why this job: Make a direct impact on brand growth and commercial success in a fast-paced startup.
- Qualifications: 5+ years in marketing, strong communication skills, and experience in tech or fintech.
The predicted salary is between 60000 - 80000 ÂŁ per year.
PANTA is revolutionising the $25 trillion index investing landscape through our innovative Index Operating System. Founded by index industry veterans, we’re bringing modern Index technology infrastructure to an industry ripe for transformation. Our platform enables index providers, asset managers, banks and financial institutions to create, test, and manage indices with unprecedented efficiency and flexibility.
PANTA is seeking a highly hands-on Senior Marketing Manager to own and execute the company’s end-to-end marketing strategy as we scale the company. This is a pivotal role for someone who thrives in early-stage environments, combines strategic brand thinking with strong execution, and is equally comfortable shaping positioning as they are running campaigns and analysing results.
The successful candidate will take full ownership of brand, messaging, demand generation, and go-to-market execution, acting as the internal marketing “owner” and a close partner to the CEO, product, and commercial teams.
The Role – Key Responsibilities
- Own and execute PANTA’s end-to-end marketing strategy across brand, demand generation, and go-to-market.
- Develop and refine PANTA’s brand positioning, narrative, and messaging across all channels.
- Translate product capabilities into clear, compelling value propositions for institutional and enterprise audiences.
- Design and run lead generation programmes across digital channels (content, paid, events, partnerships).
- Own website, marketing materials, sales collateral, presentations, and thought-leadership content.
- Build and manage content strategy including articles, whitepapers, case studies, and announcements.
- Work closely with product and sales to support pipeline development and commercial traction.
- Set up and track marketing KPIs, funnels, and attribution across channels.
- Manage external agencies, designers, PR, and freelancers where required.
- Support strategic initiatives such as fundraising, partnerships, and major product launches.
- Continuously test, iterate, and improve marketing effectiveness with a data-driven mindset.
Required Skills & Experience
- 5+ years of experience in marketing roles within technology, fintech, financial data, or B2B SaaS.
- Proven track record in both brand building and lead generation.
- Strong ability to create clear messaging for complex, technical, or data-driven products.
- Hands-on experience running campaigns end-to-end (not just managing agencies).
- Excellent written communication skills, with experience producing high-quality content.
- Strong understanding of digital marketing channels and performance measurement.
- Ability to operate independently, prioritise effectively, and execute with limited resources.
- Comfortable working in a fast-moving startup or scale-up environment.
Preferred Qualifications
- Experience marketing to institutional investors, asset managers, or enterprise financial clients.
- Background in index infrastructure, market data, analytics or fintech platforms.
- Experience supporting go-to-market for early-stage or growth-stage products.
- Familiarity with CRM and marketing automation tools.
- Experience supporting fundraising or investor communications from a marketing perspective.
What We Offer
- A central, highly visible role shaping the external perception and growth of a category-defining fintech.
- Direct impact on commercial traction, brand credibility, and company growth.
- Competitive compensation with meaningful equity participation.
- Close collaboration with founders, product leaders, and investors.
- High autonomy and ownership in a fast-moving, ambitious environment.
- Opportunity to build and scale the marketing function from first principles.
Location
London (hybrid/flexible)
Senior Marketing Manager in City of London employer: PANTA
Contact Detail:
PANTA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech and marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, campaigns you've run, and any content you've produced. This is your chance to shine and demonstrate how you can bring value to PANTA.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like PANTA, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching PANTA’s brand and recent initiatives. Be ready to discuss how you can contribute to their marketing strategy and share ideas on lead generation or brand positioning. Show them you’re not just another candidate, but the right fit!
We think you need these skills to ace Senior Marketing Manager in City of London
Some tips for your application 🫡
Show Your Passion for Marketing: When you’re writing your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our mission at PANTA and how you can contribute to our innovative approach in the fintech space.
Tailor Your Messaging: Make sure to customise your application to reflect the specific skills and experiences that match the Senior Marketing Manager role. Highlight your hands-on experience in brand building and lead generation, as these are key to what we’re looking for!
Be Clear and Concise: We appreciate clarity! Use straightforward language to convey your ideas and experiences. Remember, you’ll be creating messaging for complex products, so showing us you can communicate effectively is crucial.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to shape PANTA’s marketing strategy.
How to prepare for a job interview at PANTA
✨Know Your Stuff
Before the interview, dive deep into PANTA's platform and understand how their Index Operating System works. Familiarise yourself with their brand positioning and messaging. This will not only help you answer questions confidently but also show your genuine interest in the company.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your hands-on experience in executing marketing strategies. Be ready to discuss how you've successfully built brands and generated leads, especially in tech or fintech environments. Tailor your stories to align with PANTA's needs.
✨Ask Smart Questions
Come prepared with insightful questions about PANTA's current marketing challenges and future goals. This demonstrates your strategic thinking and shows that you're already envisioning how you can contribute to their success. Think about their target audience and how you can help refine their messaging.
✨Be Data-Driven
Since the role requires a data-driven mindset, be ready to discuss how you've set up and tracked marketing KPIs in previous positions. Share examples of how you've used data to iterate and improve marketing effectiveness. This will resonate well with PANTA's focus on continuous improvement.