At a Glance
- Tasks: Lead and execute PANTA's marketing strategy, driving brand and demand generation.
- Company: Join a revolutionary fintech company transforming index investing with innovative technology.
- Benefits: Competitive salary, equity participation, and flexible working arrangements.
- Other info: Opportunity to build and scale the marketing function from the ground up.
- Why this job: Make a direct impact on brand credibility and company growth in a dynamic environment.
- Qualifications: 5+ years in marketing, strong communication skills, and experience in fintech or B2B SaaS.
The predicted salary is between 70000 - 90000 ÂŁ per year.
PANTA is revolutionising the $25 trillion index investing landscape through our innovative Index Operating System. Founded by index industry veterans, we’re bringing modern Index technology infrastructure to an industry ripe for transformation. Our platform enables index providers, asset managers, banks and financial institutions to create, test, and manage indices with unprecedented efficiency and flexibility.
PANTA is seeking a highly hands-on Senior Marketing Manager to own and execute the company’s end-to-end marketing strategy as we scale the company. This is a pivotal role for someone who thrives in early-stage environments, combines strategic brand thinking with strong execution, and is equally comfortable shaping positioning as they are running campaigns and analysing results.
The successful candidate will take full ownership of brand, messaging, demand generation, and go-to-market execution, acting as the internal marketing “owner” and a close partner to the CEO, product, and commercial teams.
- Own and execute PANTA’s end-to-end marketing strategy across brand, demand generation, and go-to-market.
- Develop and refine PANTA’s brand positioning, narrative, and messaging across all channels.
- Design and run lead generation programmes across digital channels (content, paid, events, partnerships).
- Own website, marketing materials, sales collateral, presentations, and thought-leadership content.
- Build and manage content strategy including articles, whitepapers, case studies, and announcements.
- Work closely with product and sales to support pipeline development and commercial traction.
- Set up and track marketing KPIs, funnels, and attribution across channels.
- Manage external agencies, designers, PR, and freelancers where required.
- Continuously test, iterate, and improve marketing effectiveness with a data-driven mindset.
Requirements:
- 5+ years of experience in marketing roles within technology, fintech, financial data, or B2B SaaS.
- Proven track record in both brand building and lead generation.
- Strong ability to create clear messaging for complex, technical, or data-driven products.
- Excellent written communication skills, with experience producing high-quality content.
- Strong understanding of digital marketing channels and performance measurement.
- Experience marketing to institutional investors, asset managers, or enterprise financial clients.
- Background in index infrastructure, market data, analytics or fintech platforms.
- Familiarity with CRM and marketing automation tools.
- Experience supporting fundraising or investor communications from a marketing perspective.
Direct impact on commercial traction, brand credibility, and company growth. Competitive compensation with meaningful equity participation. Opportunity to build and scale the marketing function from first principles. London (hybrid/flexible).
Senior Manager, Performance (Digital) Marketing in City of London employer: PANTA
Contact Detail:
PANTA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Performance (Digital) Marketing in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to shine and demonstrate how you can contribute to PANTA’s innovative marketing strategy.
✨Tip Number 3
Prepare for interviews by researching PANTA’s brand and understanding their market position. We want to see that you’re genuinely interested in our mission and have ideas on how to elevate our marketing game.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Manager, Performance (Digital) Marketing in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in brand building and lead generation, especially in tech or fintech. We want to see how your skills align with our mission at PANTA!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the index investing landscape. Share specific examples of how you've executed successful campaigns and shaped brand messaging in the past.
Showcase Your Content Skills: Since this role involves a lot of content creation, include samples of your work if possible. Whether it's articles, whitepapers, or marketing materials, we want to see your writing style and how you communicate complex ideas clearly.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the PANTA team!
How to prepare for a job interview at PANTA
✨Know Your Stuff
Before the interview, dive deep into PANTA's mission and the index investing landscape. Understand their innovative Index Operating System and how it transforms the industry. This knowledge will help you connect your experience with their goals and show that you're genuinely interested.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in brand building and lead generation. Be ready to discuss campaigns you've run, the strategies you employed, and the results you achieved. This will demonstrate your hands-on approach and strategic thinking.
✨Be Data-Driven
Since the role requires a data-driven mindset, come prepared to discuss how you've set up and tracked marketing KPIs in previous positions. Share insights on how you've used data to iterate and improve marketing effectiveness, as this aligns perfectly with what PANTA is looking for.
✨Engage with Questions
At the end of the interview, don’t shy away from asking insightful questions. Inquire about PANTA's future marketing initiatives or how they measure success in their campaigns. This shows your enthusiasm for the role and helps you gauge if the company is the right fit for you.