At a Glance
- Tasks: Lead and execute global field marketing strategies through engaging events and campaigns.
- Company: Join Panorays, a leader in cybersecurity solutions driving business growth.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Fast-paced tech environment with a focus on creativity and collaboration.
- Why this job: Shape impactful marketing strategies and connect with industry leaders in a dynamic environment.
- Qualifications: 3+ years in B2B marketing, strong project management, and excellent communication skills.
The predicted salary is between 50000 - 65000 £ per year.
About Us
Panorays is dedicated to reducing supply chain cyber risk so companies worldwide can quickly and securely do business together. We provide a comprehensive third‑party cybersecurity solution that creates a new business world where cybersecurity isn’t just a necessary cost of doing business, but an integral driver of growth. With Panorays, our customers’ defenses are constantly evolving with their risk landscape, enabling companies to confidently scale with a solution that grows as they do.
About You
- Strategic builder – Thrive in environments where you can shape strategy and execute from the ground up. Able to take a vision and turn it into an actionable, high‑impact plan.
- Audience expert – Deeply understands how to tailor events and campaigns to the right audience. Know what makes prospects show up—and what keeps them engaged.
- Highly organized – Skilled at juggling multiple projects, stakeholders, time zones, and deadlines—without dropping the ball.
- Collaborative partner – Work seamlessly with Sales, Product, and Customer Success teams. Ask the right questions, listen actively, and turn feedback into better results.
- Data‑driven marketer – Analyze results, measure ROI, and continuously optimize marketing performance using insights.
- Tech‑savvy storyteller – Curious about the cybersecurity space and passionate about bringing our story to life for prospects and customers.
About the Role
We are looking for a creative and hands‑on Field Marketing Manager to lead, plan, and execute our global field strategy both in‑person and virtual. This role includes online and offline third‑party and owned events, working closely with the sales, product, and customer success teams to create meaningful, engaging, and results‑driven experiences that drive pipeline and brand awareness.
As our Field Marketing Manager, you will be responsible for managing and executing all aspects of field marketing activities, including global industry events, customer meetups, executive dinners, webinars, and sponsorships. You’ll play a central role in strengthening our market presence and cultivating a sense of community around the Panorays brand.
- Plan, coordinate, and execute global field marketing activities, including physical events (e.g., trade shows, conferences, executive roundtables) and virtual events (e.g., webinars, digital panels, online workshops).
- Build and execute multi‑channel campaigns to support events and maximize impact across the sales funnel.
- Collaborate with sales leaders to align event strategy with pipeline goals and regional business objectives.
- Manage all event logistics, including vendors, branding, giveaways, promotional materials, and budgets.
- Partner with the marketing team to amplify event content before, during, and after events.
- Track, measure, and report event performance and ROI. Continuously analyze outcomes and optimize future activities.
- Foster relationships with industry partners, influencers, and key stakeholders to strengthen our brand visibility.
Experience & Skills
- 3+ years of experience in B2B marketing with a strong focus on field and event marketing.
- Experience in the cybersecurity industry is a big plus.
- Proven ability to manage end‑to‑end event execution, from planning to measurement, across multiple regions.
- Experience working closely with Sales and Customer Success teams to align marketing efforts with business goals.
- Strong project management skills with the ability to manage multiple events simultaneously under tight deadlines.
- Comfortable working in a fast‑paced, global tech environment.
- Excellent communication and interpersonal skills.
- Familiarity with CRM (Salesforce preferred) and marketing automation tools (e.g., HubSpot).
- Fluent in English (spoken and written); additional languages are a plus.
- A proactive, creative thinker with a can‑do attitude and passion for creating exceptional experiences.
Field Marketing Manager in London employer: Panorays Ltd
At Panorays, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our commitment to employee growth is evident through our focus on continuous learning and development opportunities, particularly in the fast-evolving cybersecurity landscape. With a strong emphasis on innovation and teamwork, we empower our Field Marketing Manager to shape impactful strategies while enjoying the benefits of a supportive environment that values creativity and results-driven performance.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Panorays Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Panorays Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Panorays Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Panorays Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Panorays Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Panorays Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Panorays Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Panorays Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Panorays Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Panorays Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
