At a Glance
- Tasks: Create engaging content that drives conversions and tells compelling customer stories.
- Company: Join Panopto, a leader in visual and audio-based learning technology.
- Benefits: Competitive salary, health insurance, remote work options, and flexible time off.
- Other info: Collaborative environment with opportunities for professional growth and creativity.
- Why this job: Make an impact by transforming complex insights into relatable narratives for diverse audiences.
- Qualifications: 3-5 years of B2B SaaS writing experience, strong storytelling skills, and SEO knowledge.
The predicted salary is between 60000 - 68000 £ per year.
Company Overview: At Panopto, we are the most customer‑centric learning technology company in the world. As the leader in visual and audio‑based learning, we empower organizations to share knowledge effortlessly in a capture and post‑capture world. We don’t just build software; we obsess over our users’ goals to deliver solutions that truly matter.
Position Summary: We are seeking an experienced Content Marketing Writer to drive high‑impact, conversion‑focused content across web, campaigns, and customer storytelling. This is not a traditional “writing” role; it is a strategic position sitting at the intersection of Product Marketing, Demand Generation, and Brand. Your goal is to translate complex product insights into clear, benefit‑driven narratives that drive engagement, conversion, and pipeline.
How You’ll Contribute:
- Bridge Messaging & Action: Partner with Product Marketing to turn complex ICP insights into high‑performing content across all channels.
- Continuous Evolution: Use performance data and user behavior to iterate on content, ensuring it always hits the mark.
- Enable Sales: Translate customer success into assets that empower our sales teams and fuel our marketing campaigns.
- Search & AI Optimization: Collaborate with our performance agency to ensure content is intent‑driven, ranking high in both traditional search and AI‑generated results.
- Develop Compelling Content: For campaigns, social media, email, and nurture programs, including supporting campaign narratives and takeover motions. Ensure content is ICP‑relevant, on‑message, and designed to drive engagement and conversion.
The Foundation for Success:
- Master Storyteller: Strong writer and storyteller with a portfolio that proves you can handle everything from a concise headline to a deep‑dive narrative.
- Champion the Customer Voice: Deeply curious about the customer and consistently reflect their voice in everything you create.
- Value Collective Wisdom: Build trusted partnerships across Product Marketing, Demand Generation, and Brand/Digital.
- Act with Ownership: Proactively identify gaps in our story and propose ways to improve how we show up in the market.
- Data‑Informed: View performance metrics as a creative tool, using them to refine voice and strategy.
What Sets You Apart (The Foundation):
- B2B SaaS Expertise: 3‑5 years of experience writing for sophisticated software audiences, ideally within EdTech or Higher Education.
- A Versatile Portfolio: Demonstrates a range from high‑converting headlines to deep‑dive customer stories.
- Storytelling Instincts: “Nose” for a good story and interviewing skills to draw out powerful insights.
- Modern Search Fluency: Understands SEO and AI‑Engine Optimization best practices.
- Ownership Mentality: Self‑directed and organized, managing multiple workstreams and collaborations without losing sight of the goal.
What Sets You Apart:
- Familiarity with WordPress, Semrush, and GA4.
- Experience working alongside or briefing a performance marketing agency.
What Success Looks Like:
- Within 30 Days: Build a deep understanding of Panopto’s customers, product, and positioning. Begin contributing to live projects and identify content improvement opportunities.
- Within 60 Days: Actively shape how Panopto shows up across key channels, owning sections of the website and contributing to campaign narratives.
- Within 90 Days & Beyond: Take full ownership of core content areas—website, campaigns, and customer storytelling—delivering measurable improvements in engagement, conversion, and pipeline.
Benefits: Salary range: $75,000 - $85,000 USD per year. Position also eligible for a bonus. Base pay may vary based on experience and location. Benefits include health insurance, flexible spending accounts, retirement savings plans, life and disability insurance, and paid and unpaid time away from work.
Remote Work: Eligible to work remotely. Candidates seeking flexible or remote‑friendly positions are encouraged to apply.
Equal Opportunity Employer: Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals who will receive consideration for employment without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected criteria. Panopto is committed to providing reasonable accommodation to applicants with disabilities.
Use of Artificial Intelligence in Recruitment: Panopto may utilize AI tools to assist in recruitment and evaluation. Final hiring decisions are made by human reviewers. AI is not used to make final decisions regarding your candidacy.
Content Marketing Writer in London employer: Panopto
At Panopto, we pride ourselves on being a customer-centric learning technology leader, fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Content Marketing Writer, you will have the opportunity to craft impactful narratives that resonate with our users while enjoying benefits such as competitive salaries, flexible remote work options, and a commitment to diversity and inclusion. Join us in a role where your creativity and strategic thinking can drive meaningful engagement and growth within a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Writer in London
✨Tip Number 1
Get to know the company inside out! Research Panopto's products and their customer base. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share examples of your past work that demonstrate your ability to create compelling content and drive engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Content Marketing Writer in London
Some tips for your application 🫡
Show Off Your Storytelling Skills:As a Content Marketing Writer, your ability to tell compelling stories is key. Make sure your application showcases your writing prowess with examples that highlight your storytelling instincts and versatility.
Tailor Your Content:Don’t just send a generic application! Tailor your content to reflect the specific needs of Panopto. Use insights from the job description to demonstrate how you can bridge messaging and action effectively.
Highlight Your Data Savvy:We love data-driven decisions! In your application, mention how you've used performance metrics in past roles to refine your content strategy. This shows you’re not just a writer, but a strategic thinker.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Panopto
✨Know Your Audience
Before the interview, take some time to research Panopto's customers and their needs. Understanding who you're writing for will help you tailor your responses and demonstrate that you can effectively champion the customer voice in your content.
✨Showcase Your Storytelling Skills
Prepare examples from your portfolio that highlight your ability to craft compelling narratives. Be ready to discuss how you've turned complex insights into engaging content that drives conversion, as this is a key aspect of the role.
✨Be Data-Driven
Familiarise yourself with performance metrics and how they inform content strategy. During the interview, share instances where you've used data to refine your writing or improve engagement, showing that you understand the importance of being data-informed.
✨Demonstrate Collaboration
Since this role involves working closely with Product Marketing and Demand Generation, be prepared to discuss your experience in cross-functional teams. Highlight how you've built partnerships to create high-performing content and how you can bring that collaborative spirit to Panopto.
