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- Tasks: Drive wishlist growth and optimise marketing strategies for game launches.
- Company: Join a dynamic gaming studio with a focus on innovation and creativity.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Be at the forefront of gaming marketing and make a real impact.
- Qualifications: Experience in growth marketing and a passion for gaming.
- Other info: Work in a small, agile team where your ideas matter.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Growth Marketing Manager to own all aspects of the marketing process for our ever-growing portfolio of titles. We want someone that understands platforms, especially Steam, how they work and how to unlock their potential.
Key Responsibilities:
- Wishlist Growth: You will be responsible for optimising every stage of the funnel to drive both organic and high-ROI inorganic growth. You understand Steam’s ecosystem and know how to work it to maximise wishlists, playtest sign up and ultimately sales. Success looks like:
- Running effective campaigns to drive wishlist growth
- Optimising store pages for conversion and visibility
- Ensuring messaging/communications match our products (for review scores)
- Continuously experimenting with new creative approaches, platforms, and services
- Creation and execution of our GTMS for game launches, announces and updates
- Minimise the impact on the leadership team around key marketing beats
- Platform pages are constantly evolving to reflect game updates
- Work with external agencies and partners to create trailers, key art and additional assets
- Building and maintaining clear, up-to-date product dashboards that are updated weekly
- Tracking and analysing both organic and inorganic growth performance
- Reporting concise, actionable outcomes and ROI for each campaign or experiment
We are looking for someone inventive and entrepreneurial who thrives on data, experimentation, and measurable impact. We are a small team and are looking for someone that can be impactful and understands working with budgets and time constraints.
Qualifications:
- Proven track record in optimising growth funnels
- Extremely quick learner with the ability to absorb and act on complex information
- Excellent communicator who can produce concise summaries and clear action points
- Tenacious and hands-on, comfortable managing both strategy and implementation
- Understands the Friendslop space and how to market games in that genre
Growth Marketing Manager employer: Panic Stations
Contact Detail:
Panic Stations Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research their games, marketing strategies, and recent campaigns. This way, when you land that interview, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to growth marketing. Think about how you would optimise a game’s wishlist or create a GTM strategy. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! We want to see how you connect with the industry and understand platforms like Steam. Share any personal experiences or projects that highlight your enthusiasm.
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience with growth funnels and data analysis, and explain how you've successfully driven wishlist growth in the past. We love seeing relevant examples!
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Panic Stations
✨Know Your Platforms
Make sure you dive deep into understanding Steam and its ecosystem. Familiarise yourself with how to optimise store pages and drive wishlist growth. Be ready to discuss specific strategies you've used in the past to enhance visibility and conversion rates.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of how you've built dashboards or tracked campaign performance. Highlight how your insights have led to actionable improvements in previous roles.
✨Be a Go-To-Market Guru
Demonstrate your knowledge of Go-To-Market strategies. Share your past experiences in launching games or products, and how you coordinated with different teams. Be ready to discuss how you manage timelines and budgets effectively.
✨Communicate Clearly
As an excellent communicator, practice summarising complex information into concise points. During the interview, focus on how you can convey marketing strategies and results clearly to both technical and non-technical stakeholders.
