Sales Manager in Bath

Sales Manager UK – Food Equipment – Global Market Leader
(Extruded Food Technologies)

*Previous relevant experience is essential – candidates must be selling high speed automation solutions to Food Manufacturers (or similar). Candidates without experience will not be considered.

This is a UK-wide role and can be based anywhere in the UK (North preferred)

Key Responsibilities

Develop and execute regional business plans to achieve order intake and profitability targets.

Map and manage the full customer journey—from early awareness and solution exploration to purchasing decision and after-sales support.

Use CRM tools to manage the full sales process: from lead capture and opportunity qualification to forecasting and deal closure.

Proactively build and manage a robust sales pipeline through structured prospecting, market intelligence, and early engagement with potential customers.

Develop and deliver technical and sales presentations in collaboration with BU teams, ensuring a unified, one-team approach

Work closely with marketing, technical teams and regional offices to implement route-to-market action plans

Improve gross margin development through strategic pricing, value-based selling, and technical differentiation.

Support application and product development projects by sharing customer insights and market trends.

Coordinate internally with technical, project management, and product teams to ensure seamless handover and execution.

Collaborate with Business Unit during contract negotiations including terms and conditions and pricing

Utilises customer feedback to drive innovation and process/product development with the relevant administration/engineering function

Conducting market research and analysis as well as collate information regarding market pricing and expectations

Act as link between country and BU, championing the needs of both as in a cohesive and collaborative way

Work with marketing teams to develop brand awareness opportunities, networking within industry and participating at trade shows

Your Profile and Qualifications

Degree in Engineering (e.g. Chemical or Mechanical), Food Science, Business or equivalent experience

Extensive experience in international B2B sales, preferably in food processing plants, food machinery, or industrial automation.

Experience in selling custom engineered equipment and integrated process lines to the EFT industry

Some prior knowledge of one or more of the following application areas would be beneficial: Pasta Lines – Pet Food Lines – Snack Pellet Lines – Breakfast Cereal Lines

Strong application and process knowledge, with the ability to handle complex technical sales situations and multi-stakeholder engagements.

Proven ability to build and manage a sales pipeline, qualify leads effectively, and convert prospects into long-term customers.

Deep understanding of customer buying behaviour and ability to tailor approaches across various stages of the customer journey.

Strategic thinker with solid business acumen, negotiation skills, and experience in developing and executing go-to-market strategies.

Demonstrated ability to manage agent networks, key accounts, and internal cross-functional teams.

Good interpersonal skills and work well in a team setting as well as independently as required.

Must be willing/able to travel to visit customers, potential clients, trade shows and industry functions require approximately 60-80% travel

Our Client is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to the businesses success – come and join them! We can offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

Please apply in writing with an up to date CV – we look forward to hearing from you

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