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For Companies At a Glance
- Tasks: Drive sales and build partnerships across the UK & Ireland while travelling 70% of the time.
- Company: Join Panerai, a luxury brand known for its excellence and innovation.
- Benefits: Competitive salary, travel opportunities, and a chance to work with a prestigious brand.
- Why this job: Make a real impact in the luxury market and elevate brand experiences.
- Qualifications: 2-4 years in client-facing roles; strong relationship-building and analytical skills.
- Other info: Dynamic role with opportunities for growth and collaboration within a passionate team.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Your Mission
The Sales Manager plays a central role in strengthening Panerai’s presence across the UK & Ireland by building outstanding partnerships, driving commercial performance, and elevating our brand experience in wholesale and retail environments. This role is designed for someone energetic and eager to grow. With 70% travel across the region, the Sales Manager will spend most of their time on the field—deepening relationships, supporting sell-out performance, providing training, and ensuring that Panerai is represented with excellence across all touchpoints.
HOW WILL YOU MAKE AN IMPACT?
- Commercial Development & Sell-Out Growth
- Drive monthly, quarterly, and yearly sales performance across the UK & Ireland network (wholesale & external boutiques).
- Identify commercial opportunities, propose tailored initiatives, and support partners to maximise sell-out.
- Build creative yet pragmatic incentive schemes and animations that fit within budget constraints.
- Monitor stock levels, assortment efficiency, and aged inventory with partners; recommend corrective actions.
- Partners Relationship Management
- Act as Panerai’s frontline ambassador—cultivating trusted, long-lasting relationships with key retail partners.
- Ensure each point of sale reflects Panerai’s standards in experience, storytelling, and product visibility.
- Serve as the primary contact for operational requests and problem-solving with agility and a business-owner mentality.
- Field Training & Team Empowerment
- Provide engaging and effective in-store training on collections, brand values, and clienteling practices.
- Act as a hands-on partner to sales advisors, identifying practical ways to enhance client engagement while equipping them with smart, easy-to-use sales tools that support higher conversion.
- Market Intelligence & Reporting
- Regularly analyse sales data, competitor activity, and local market dynamics to inform the Head of Sales UK&I.
- Contribute insights that help adapt Panerai’s UK strategy to on-the-ground realities.
- Operational Excellence
- Ensure compliance with Richemont and Panerai operational guidelines, standards, and HSE practices within the field environment.
- Coordinate with logistics, merchandising, and marketing teams to support flawless execution of launches and activations.
- POSM, Merchandising & Assortment Optimisation
- Ensure the consistent deployment, visibility, and upkeep of all POSM materials in line with Panerai guidelines.
- Collaborate with the Merchandising team to optimise product displays, ensuring strategic focus on hero pieces, newness, and commercial drivers.
- Monitor assortment performance by door, highlighting opportunities for rotation, replenishment, or rebalancing to maximise sell-out.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- 2–4 years of professional experience in a client-facing, commercial, retail, or operational role (luxury experience is a plus but not essential).
- Experience in roles requiring relationship-building, communication, and autonomy (e.g., retail, hospitality, field sales, brand ambassador roles).
- A track record of taking initiative, solving problems, and working hands-on.
- Willingness to travel 70% of the time across UK & Ireland.
- Strong interpersonal skills: able to build rapport quickly and maintain trusted partnerships.
- Analytical mindset: comfortable reading sales data and drawing actionable insights.
- Confident presenter and trainer, capable of inspiring retailer teams.
- Organised and efficient in planning travel, visits, and reporting.
- “Go-to” attitude: proactive, resourceful, and eager to find solutions.
- Resilience and adaptability: able to handle a fast-moving environment, travel, and operational challenges.
- Team player: works closely with the Head of Sales UK&I and cross-functional Panerai & Richemont teams.
Sales Manager UK & Ireland in London employer: Panerai
Contact Detail:
Panerai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager UK & Ireland in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that Sales Manager role!
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for an informal chat or coffee with someone from the company. This is your chance to demonstrate your knowledge about Panerai and how you can drive sales growth across the UK & Ireland.
✨Tip Number 3
Prepare for the field! Since this role involves a lot of travel, think about how you can showcase your adaptability and problem-solving skills. Share examples of how you've successfully managed relationships and driven performance in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Panerai team. Let’s make it happen together!
We think you need these skills to ace Sales Manager UK & Ireland in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how eager you are to grow with us and make an impact in the UK & Ireland market.
Tailor Your Experience: Make sure to highlight your relevant experience in client-facing roles. We’re looking for someone who can build relationships and drive sales, so connect your past achievements to what we’re after!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Sales Manager position.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get the ball rolling on your journey with Panerai.
How to prepare for a job interview at Panerai
✨Know Your Numbers
Before the interview, brush up on your sales metrics and be ready to discuss how you've driven performance in previous roles. Be prepared to share specific examples of how you identified opportunities and maximised sell-out growth.
✨Build Rapport with Your Interviewers
Since relationship-building is key for this role, practice establishing a connection with your interviewers. Use their names, maintain eye contact, and show genuine interest in their experiences with Panerai. This will demonstrate your interpersonal skills right from the start.
✨Showcase Your Training Skills
Be ready to talk about your experience in training and empowering teams. Prepare a brief outline of a training session you've conducted in the past, focusing on how you engaged participants and improved their performance. This will highlight your ability to inspire others.
✨Demonstrate Your Analytical Mindset
Familiarise yourself with basic sales data analysis. During the interview, mention how you've used data to inform decisions in previous roles. Bring along examples of reports or insights you've generated that led to actionable outcomes, showcasing your analytical prowess.