Area Sales Manager in Birmingham

Key Areas of Responsibility

• Lead, manage, coach and motivate a team of field-based Business Development Managers.
• Lead by example through active prospecting, customer visits, quotation development, negotiation and deal closure.
• Drive regional new business growth, pipeline performance and KPI over-achievement.
• Develop strong relationships with larger regional and national customers.
• Ensure accurate and timely completion of client site risk assessments and site audits.
• Allocate and manage inbound enquiries, ensuring effective follow-up and conversion.
• Maintain high standards of CRM accuracy, reporting and sales discipline.
• Monitor competitor activity and market trends, proposing new initiatives and opportunities.
• Represent Panda at regional networking events and industry forums.
• Cross-sell additional services including shredding, hazardous waste and national solutions.
• Work closely with Sales Admin, Service and Operations teams to ensure smooth onboarding of new customers.
• Participate in regular sales meetings, field visits and performance reviews.
• Actively contribute ideas to improve sales performance, processes and regional results.
• Plan diaries, prioritise workloads and manage sales activity effectively across the region.

About You

• A proven, successful sales professional within the waste and recycling industry, ready to step into a leadership role or further develop as a sales manager.
• Naturally competitive, commercially driven and motivated by results and commission.
• Confident coaching and mentoring others while maintaining your own personal sales performance.
• Organised, resilient and comfortable working in a fast-paced, target-driven environment.
• Ambitious, hardworking and eager to build a long-term career with genuine progression opportunities.

We are Panda. We value waste. We’re in the business of waste management but that doesn’t just mean collecting bins. Behind every collection is a passionate team of people finding smarter, safer, and more sustainable ways to recycle and repurpose materials that would otherwise go to waste. Over the past 30 years, Panda has grown into a leading resource recovery business, bringing together almost 3,000 people across multiple brands, united by a shared vision and strong values. While our operations are diverse, our purpose is clear: to protect our people, support our customers, and create positive impact for the communities and environments we serve.

People are at the heart of everything we do

At Panda, people are at the heart of everything we do. We work as one team, combining different skills, experiences, and perspectives to achieve shared goals. We care for each other’s wellbeing, encourage development, and support growth because we know we’re stronger together.

Excellence

We expect excellence in how we operate. High standards, bold thinking, and continuous improvement drive our passion for innovation. We challenge the ordinary, put safety first, and embrace new ideas while delivering practical, cost-effective solutions that move our business forward.

Own what we do

We own what we do. From day-to-day tasks to major projects, we take pride in our work and responsibility for the outcome. We don’t walk past problems; we address them together. Our expertise, reliability, and care reflect who we are and the difference we make.

Trust and integrity

And above all, we act with trust and integrity. Trust is built through open communication, honesty, and accountability. It allows us to move quickly, make confident decisions, and deliver results — knowing our people are empowered to do the right thing. Our journey depends on talented, committed people who want to make an impact. Take the first step and join us on the journey. Panda is committed to attracting and retaining a skilled and diverse workforce that reflects the communities in which we operate and the people we serve.