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- Tasks: Lead digital product strategy to enhance customer engagement and drive online sales.
- Company: Join Panda, a growing company focused on digital innovation and customer experience.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Why this job: Shape the future of digital at Panda and make a real impact on customer journeys.
- Qualifications: Proven experience in digital product leadership and a strong understanding of revenue generation.
- Other info: Be part of a dynamic team driving significant growth and transformation.
The predicted salary is between 70000 - 90000 ÂŁ per year.
We’re looking for a commercially driven Head of Digital Products to take ownership of how customers buy, interact, and engage with Panda across all digital and contact channels across the full life cycle of a customer journey. This is not a pure product role; it is a revenue‑driving leadership position with accountability for increasing digital sales, improving conversion, and shifting customers towards lower‑cost, self‑serve channels. Operating across a 3,000+ employee business with a growing customer base across the UK and Ireland, you’ll play a key role in defining how digital supports Panda’s next phase of growth. You’ll own the end‑to‑end ecosystem across Web (Optimizely), App, CRM (Freshworks), and Telephony (Optimizely, Freshworks, Talkdesk) — building a joined‑up customer journey that delivers measurable commercial impact.
What You’ll Be Responsible For:
- Owning and delivering the digital product roadmap across all customer‑facing channels
- Driving online sales growth, conversion rates, and digital adoption
- Building and optimising the end‑to‑end customer journey across digital and assisted channels
- Leading cross‑functional product, UX, and engineering teams in a squad‑based model
- Delivering improvements at pace through Agile (Scrum/Kanban) delivery
- Using data, analytics, and experimentation (A/B testing) to continuously improve performance
- Reducing cost‑to‑serve by shifting demand from manual channels into scalable digital solutions
- Owning SEO and PPC strategy to drive high‑quality traffic and reduce cost of acquisition, ensuring digital channels deliver commercially efficient growth alongside conversion optimisation
What We’re Looking For:
- A commercial digital product leader who understands how digital drives revenue
- Strong experience bridging business strategy and technology delivery
- Proven track record of improving conversion, digital adoption, or online sales performance
- Hands‑on experience with Agile tools and delivery environments (Jira, Kanban, DevOps, etc.)
- Experience building or maturing digital product functions in a growing or evolving business
- Comfortable operating in an environment where structure, governance, and pace need to be established
- Able to identify and deliver low‑cost, high‑impact improvements (UX, CRO, trust signals, etc.)
What Success Looks Like:
- Increased digital share of sales (online bookings, conversions, app usage)
- Improved conversion rates and customer journey performance
- Reduced reliance on manual channels and improved cost‑to‑serve
- A clear, prioritised roadmap delivering consistent, measurable improvements
- A high‑performing team delivering at pace with strong Agile discipline
Why this role matters:
Panda is on a significant growth journey. Digital will play a critical role in how we scale, improving customer experience, reducing cost‑to‑serve, and driving revenue. This role will define what “good” looks like for digital across the business and build the capability to deliver it. Panda is committed to attracting and retaining a skilled and diverse workforce that reflects the communities in which we operate and the people we serve.
Head of Digital Products in Leeds employer: Panda Ireland
Contact Detail:
Panda Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Products in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital products. We want you to feel confident and ready to impress with your knowledge and experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Head of Digital Products in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Digital Products. Highlight your experience in driving online sales and improving conversion rates, as these are key for us at Panda.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain how your background aligns with our goals at Panda. Show us your passion for digital products and how you can help us grow.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact. We want to see how you've driven revenue and improved customer journeys in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Panda Ireland
✨Know Your Digital Landscape
Before the interview, dive deep into Panda's digital products and customer journey. Familiarise yourself with their current platforms like Optimizely and Freshworks. Understanding how these tools fit into the overall strategy will show your genuine interest and readiness to take on the role.
✨Showcase Your Commercial Acumen
Prepare examples of how you've driven revenue through digital channels in previous roles. Be ready to discuss specific strategies you've implemented that improved conversion rates or digital adoption. This will demonstrate your ability to bridge business strategy with technology delivery.
✨Emphasise Agile Experience
Since this role involves leading cross-functional teams in an Agile environment, be sure to highlight your hands-on experience with Agile tools like Jira or Kanban. Share stories about how you've successfully delivered projects at pace, as this aligns perfectly with what Panda is looking for.
✨Data-Driven Decision Making
Panda values data and analytics, so come prepared to discuss how you've used A/B testing or other data-driven methods to improve performance. Bring examples of how your insights led to measurable improvements in customer journeys or sales growth, showcasing your analytical mindset.