EU Influencer and PR Lead

We are looking for a dynamic, creative and customer focussed EU Influencer and PR Lead to promote our brand presence across Europe. This is an excellent opportunity for a skilled communicator and relationship builder to transform emerging trends into effective campaigns, develop strategic partnerships with influencers and key industry stakeholders and deliver PR initiatives that strengthen brand awareness. If you thrive on creativity, have a passion for creating a great atmosphere that delivers real impact, we would love to hear from you.

Role Overview

The EU Influencer and PR Lead is responsible for developing and executing integrated European PR and influencer strategies for Panasonic’s Personal Care and Kitchen Appliances categories. The role builds awareness, credibility and consumer engagement through compelling storytelling, trusted media relationships and effective creator partnerships, while supporting brand and commercial priorities across European markets. Working within the European Brand Engagement team, the role shapes the external voice of the Personal Care and Kitchen Appliances categories across Europe. It connects central strategy with local market execution and brings together earned media, influencer marketing, social-first content and user-generated content. The role works closely with Product Marketing, local communications teams, the social media and Marcoms lead, global stakeholders and external agencies.

How you will become part of the bigger picture:

• Develop and deliver an integrated European PR and influencer strategy aligned with brand positioning, product launches and commercial priorities, translating priorities into communication plans, messaging, content and market toolkits.
• Coordinate Brand Engagement updates and maintain alignment between central and local teams, while identifying new communication opportunities, emerging channels and culturally relevant approaches.
• Lead the planning and execution of PR and influencer campaigns for product launches, seasonal activations and brand-building initiatives across European markets.
• Create campaign briefs, narratives, press materials, creator guidance, launch recommendations and other assets that can be adapted locally.
• Manage product seeding, press kits, media briefings, award submissions, press events, creator activations and issue response processes, including the management of negative sentiment.
• Develop and execute influencer and creator strategies, including talent identification, evaluation, contracting, briefing, content review and campaign delivery.
• Secure and manage influencer content rights for use across Panasonic-owned channels, paid media, e-commerce and retail partner platforms.
• Collaborate with social media and Marcoms teams to integrate influencer content, social campaigns and UGC across Personal Care, Professional Styling and Kitchen Appliances.
• Build and maintain strong relationships with consumer, lifestyle, beauty, food, home, technology and trade media, creating compelling earned-media stories and opportunities.
• Oversee product review programmes, media and product-loan requests, press release development, spokesperson preparation, media meetings and European launch events.
• Manage PR, influencer and specialist agency partners, project budgets, contracts and resources, while ensuring compliance with disclosure, legal, usage-rights, brand-safety, approval and governance requirements, supported by accurate documentation.
• Establish, monitor and report on campaign KPIs including reach, engagement, earned coverage, sentiment, content performance, efficiency and ROI, providing insights, recommendations, stakeholder updates and best-practice sharing across European communications teams.

What you will bring to the picture:

• Significant experience in PR and influencer marketing, ideally in consumer, beauty, lifestyle, home, food or technology categories.
• Proven experience developing and delivering integrated campaigns across multiple European markets.
• Strong media relations capability and experience creating compelling consumer-facing stories.
• Practical experience of influencer identification, due diligence, contracting, negotiation, briefing, content approval and relationship management.
• Solid understanding of social platforms, creator-led storytelling, UGC, paid amplification and content usage rights.
• Experience managing agencies, suppliers, contracts, timelines and campaign budgets.
• Strong measurement and reporting skills, with the ability to convert data into clear actions and recommendations.
• Excellent written and verbal English; additional European language capability is advantageous.
• Confident presentation, stakeholder-management and cross-functional collaboration skills.
• High attention to detail, sound judgement and the ability to manage several fast-moving priorities.
• Continuously grow and focus on personal development using the Panasonic Leadership Principles.
• Creative, curious and commercial awareness, with a strong instinct for relevant stories and partnerships.
• Proactive and self-motivated, with a practical, solutions-focused approach.
• Collaborative and approachable, able to influence stakeholders across functions, markets and seniority levels.
• Calm and resilient, particularly during launches, live events or reputation-sensitive situations.
• Organised, accountable and comfortable taking ownership from strategy through execution and evaluation.
• Committed to inclusive, responsible and transparent communication.

What does our big picture look like?

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding over a century ago, we’ve been committed to improving peoples’ lives and making the world a better place, one customer, one business, one innovative leap at a time. We believe in strong collaboration and team spirit to develop Panasonic’s competitive edge even further. Panasonic is an energetic, creative and proactive organisation consistently aiming to exceed its customers’ expectations. In an ever-changing world, we continue our efforts to align with our Seven Principles to make life simpler, safer, healthier, more enjoyable, and more sustainable. Our mission is to create the Panasonic business of "tomorrow." By integrating business, technology, and creativity, we will realise ideal lifestyles and societies solving social issues globally.

Learn more about Sustainability at Panasonic. Please find here more information about Panasonic as an employer.

Inclusion and Equality

Fairness and equality are in our DNA. We are committed to creating a safe and inclusive workplace where people feel empowered to bring their whole selves to work. We want to ensure that our people are respected for who they are as individuals, valued for what they do and celebrated for their contribution to our business and our community. We are committed to promoting inclusion for the success of our business. In keeping with our principle of Fairness and Honesty, Panasonic’s ambition is to continue to become a more inclusive company, which attracts the best applicants who will be considered for employment regardless of difference and demonstrates our commitment to celebrate and promote diversity.

What we offer:

• Salary range: (dependent on experience)
• Annual Bonus: 5% based on achievable company and individual objectives
• Annual Leave: 25 days holiday plus bank holidays (rising to 27 days on completion of 3 years of service) (pro-rata for part-time)
• Contract Type: Permanent
• Hours: 37.5 hours per week full-time
• Location: Bracknell
• Hybrid Working: expectation to attend the office at least 2 days per week
• Working environment: A multi-cultural environment
• The office environment is supportive. Work to high quality requirements, often with tight timescales and deadlines
• Open plan office environment, but with access to private meeting rooms
• Hot desking

Benefits

• Contributory Pension Scheme
• Life assurance 4x salary
• Income Protection
• Private Medical Scheme
• Dental Scheme
• Employee Assistance Programme
• Other voluntary benefits such as dental insurance, partner life assurance
• Staff discount on Panasonic products
• 2 Paid volunteer days
• Training courses
• Wellbeing Programme
• Free on-site parking at Panasonic offices
• Discounted restaurant food

Terms and Benefits for candidates outside of the UK may differ from those described above.

Other Information:

• Start Date – November 2026.
• We are committed to providing appropriate workplace adjustments to individuals who may require them. Please contact the People Relations team - should you require any adjustments.
• Please note as part of our hiring requirements at Panasonic, candidates must already have the legal right to work in the relevant country, as we are not able to support work sponsorships.

YOUR CONTACT TO HR

Panasonic Europe B.V. (UK Branch) Maxis 2, Western Road RG12 1RT Bracknell