Sector Development Manager in Bracknell

The Sector Development Manager plays a key role in the growth of our Toughbook products in the UK market, specifically targeting the UK Defence Market. At the front end of our sales cycle, you will be responsible for identifying, engaging, and attracting new business opportunities. This role focuses on building strong initial relationships with prospective clients, understanding their needs and opportunities before handing them over to the Business Manager, who will continue the sales journey and lead the process through to close. Working as part of a high‑performing team of Sales Managers, the Sector Development Manager will thrive in a driven, collaborative environment, contributing energy, insight, and momentum to the growth of our business.

Key Responsibilities

• Build strong relationships with key stakeholders across UK MoD and System Integrators, as well as relevant partners, to position the business as a credible and preferred supplier.
• Develop and execute targeted sales strategies that align with business objectives.
• Continuously analyse market conditions, customer needs, and competitive activity to identify emerging trends and opportunities.
• Collaborate closely with technical, marketing, and sales administration teams to ensure prospects receive consistent, professional, and well‑supported sales experience.
• Engage and manage partners and external service providers, ensuring they are effectively integrated into opportunities where required and aligned with customer needs and business objectives.
• Contribute to and support targeted marketing initiatives within key verticals, including attendance at trade shows, conferences, and industry events.
• Maintain accurate sales forecasts and pipeline reporting, supporting business planning and performance tracking.
• Provide regular, structured updates to senior management on activity, progress, risks, and opportunities to support informed strategic decisions.
• Travel regularly as and when required to meet clients and attend trade shows.
• Continuously grow and focus on personal development using the Panasonic Leadership Principles.

What you will bring to the picture

• Educated to Secondary school level with relevant qualifications.
• 2 to 8 years of relevant experience in the field.
• A degree in Business, Engineering, Security Studies, IT Security, or a comparable qualification with relevant experience (advantageous, not essential).
• Experience in Sales and Business Development – several years of experience in sales, particularly in the defence market and ideally, with an established network in the UK.
• Good knowledge of the Public Sector – understanding of procurement processes, tenders, and decision‑making structures in government agencies, armed forces, and emergency services.
• Excellent technical experience particularly in technological solutions, preferably in the areas of rugged hardware, communication solutions, or mission‑critical IT solutions.
• Open to travel for business purposes – UK driving licence required.

What will give you the edge

• Previous experience in the UK Defence/MoD and systems integrators (advantageous, not essential).
• Ability to work independently, identify new business opportunities, and act proactively.
• Strong communication skills – confidence in interacting with decision‑makers, partners, and internal teams.
• Ability to analyse large datasets and market information to make informed business decisions and derive sales strategies.
• Strong contract and negotiation skills in the public sector environment, when it comes to pricing and offer creation.
• Project management skills – the ability to manage complex projects, coordinate with internal and external stakeholders, and deploy various resources efficiently.
• Willingness to travel, strong negotiation skills in dynamic and sometimes complex decision‑making environments.
• Team player and leadership skills – the ability to collaborate closely with different teams, motivate partners, and coordinate with internal departments.
• Strong "Hunter" mentality – Solution‑oriented, creative thinking ("out of the box") and a "can‑do" attitude.

What does our big picture look like?

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding over a century ago, we’ve been committed to improving peoples’ lives and making the world a better place, one customer, one business, one innovative leap at a time. We believe in strong collaboration and team spirit to develop Panasonic’s competitive edge even further. Panasonic is an energetic, creative and proactive organisation consistently aiming to exceed its customers’ expectations. In an ever‑changing world, we continue our efforts to align with our Seven Principles to make life simpler, safer, healthier, more enjoyable, and more sustainable. Our mission is to create the Panasonic business of "tomorrow." By integrating business, technology, and creativity, we will realise ideal lifestyles and societies solving social issues globally.

Inclusion and Equality

Fairness and equality are in our DNA. We are committed to creating a safe and inclusive workplace where people feel empowered to bring their whole selves to work. We want to ensure that our people are respected for who they are as individuals, valued for what they do and celebrated for their contribution to our business and community. We are committed to promoting inclusion for the success of our business.

What we offer:

• Salary range: Dependent on experience.
• Commission.
• Company car included.
• Annual leave: 25 days holiday plus bank holidays per annum.
• Contract type: Permanent.
• Hours: 37.5 hours per week full‑time.
• Office location: Bracknell, UK.
• Field based contract.
• Regular travel will be required.
• Working environment: A multi‑cultural environment, open plan office environment, with access to private meeting rooms, hot desking.

Benefits

• Contributory pension scheme.
• Life assurance 4× salary.
• Income protection.
• Private medical scheme.
• Dental scheme.
• Employee assistance programme.
• Other voluntary benefits such as dental insurance, partner life assurance.
• Staff discount on Panasonic products.
• 2 paid volunteer days.
• Training courses.
• Well‑being programme.
• Free on‑site parking at Panasonic offices.
• Discounted restaurant food.

Other information

Start date – As soon as possible. We are committed to providing appropriate workplace adjustments to individuals who may require them. Please contact the People Relations team should you require any adjustments. Please note as part of our hiring requirements at Panasonic, candidates must already have the legal right to work in the relevant country, as we are not able to support work sponsorships.

YOUR CONTACT TO HR

Panasonic Europe B.V. (UK Branch) Maxis 2, Western Road RG12 1RT Bracknell recruitment@panasonic.co.uk

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