European Marketing Apprentice – Bracknell UK

The European Marketing Apprentice role supports both the local UK-based end-user marketing initiatives as well as European channel marketing and enablement activities of the TOUGHBOOK European division of Panasonic Connect Europe. As part of the role, there will be regular interaction with UK and European sales teams as well as with TOUGHBOOK resellers, marketing agencies and end-customers. The role holder will also help to maximise sales versus business targets through lead management, content creation and marketing platform administration.

What you will be supporting:

• Driving engagement with the European Partner Portal by creating informative emails and resource pages; ensuring content is up to date and having a direct influence on the planning and implementation of European partner incentives, enablement programmes and awareness campaigns.
• Actively supporting TOUGHBOOK UK and Ireland Marketing initiatives, including organising TOUGHBOOK events, crafting engaging end-user campaigns, and designing impactful content.
• Providing essential support to the UK & Ireland sales team by managing marketing leads and ensuring follow‑up, providing support at exhibitions and fairs, and providing competitor information.
• Further supportive tasks in Market Development Fund (MDF) processing, partner incentive tracking, activity reporting and data analysis as required.
• Overseeing the main TOUGHBOOK social media calendar on Facebook and LinkedIn, with a creative eye for detail in bringing our brand’s voice to life.
• Building and nurturing strong relationships with the UK and Ireland sales team, with our Regional Marketing Managers and Partner Account Managers (PAMs) across Europe, and with external agencies.

What you will bring to the picture:

• Secondary school education with relevant qualifications. Grade 4 or above in GCSE Maths and English.
• Experience with Microsoft Office 365 Suite, including Excel, Word and PowerPoint.
• Digital marketing experience – social media, email marketing, marketing automation, etc.
• Experience with creative tools – e.g. photo editing software (Canva, Photoshop, etc.), video and audio editing software (Premiere Pro, etc.).
• Customer service experience would be advantageous.
• Good English oral and written communication skills.
• Ability to confidently deliver quality presentations.
• High attention to detail, problem‑solving and multi‑tasking skills.
• Hard‑working, dedicated and self‑motivated, with a focus on continual improvement.
• Ability to work autonomously and on own initiative but also be a team player.
• Integrity and honesty.
• Diverse and inclusive mindset.
• Flexibility as business travel may be required.

What would give you the edge:

• A desire to learn and improve your knowledge regardless of your current level of experience.
• A can‑do attitude in sometimes challenging situations.
• Self‑motivation, drive and ambition to achieve.
• Be adaptable to change.
• Ability to work on your own initiative.
• Strong organisational skills.
• A candidate who feels a strong connection with our core values: Contribution to Society, Fairness and Honesty, Cooperation and Team Spirit, Untiring Effort for Improvement, Courtesy and Humility, Adaptability, Gratitude.

Entry Requirements to the Apprenticeship Programme:

• Aged 18 or over.
• Must have Grade 4/C or above in GCSE Maths and English.
• A valid passport for international travel.
• Right to work in the UK.
• Driving licence to travel to events (advantageous, although not essential).
• Ability to be multilingual (advantageous, although not essential).

Benefits – Why Panasonic:

• Work at a globally recognised company, gaining invaluable experience that enhances your CV and career prospects.
• Acquire in‑depth knowledge of the European mobile IT sector, positioning you for success in a competitive market.
• Engage with multiple areas of the business, including Marketing, Sales, Project Management, Solution Development and Sales Engineering, providing a holistic view of a technical sales organisation.
• Enjoy a range of benefits, including generous employer pension contributions, flexible working arrangements, private healthcare, 25 days of holiday, two paid volunteering days, access to comprehensive wellbeing resources, and a generous discount at our staff shop.
• Participate in training and personal development programmes, including training in Salesforce, Marketing Automation and Microsoft 365, to enhance your skills and career trajectory.
• The opportunity to align with your goals and gain valuable experiences that meet your personal and professional aspirations.
• Build valuable connections with industry professionals, enhancing your professional network for future career opportunities.

Start Date: 1st July 2026 or potentially earlier.

Inclusion and Equality: Fairness and equality are in our DNA. We are committed to creating a safe and inclusive workplace where people feel empowered to bring their whole selves to work. We want to ensure that our people are respected for who they are as individuals, valued for what they do and celebrated for their contribution to our business and our community. We are committed to promoting inclusion for the success of our business.

Contact: HR Panasonic Europe B.V. (UK Branch) Maxis 2, Western Road RG12 1RT Bracknell recruitment@panasonic.co.uk