Sector Development Manager in Bracknell

We have an exciting opportunity for an ambitious and strategically focused sales individual to help drive the expansion of our Toughbook products sales. In this newly created role, you will work closely with key stakeholders, influencing sales strategy decisions, and help elevate our presence in the market. If you thrive in a fast-paced environment and consistently aim to deliver results this could be the role for you.

The Sector Development Manager plays a key role in the growth of our Toughbook products in the UK market, specifically targeting the UK Defence Market. At the front end of our sales cycle, you will be responsible for identifying, engaging, and attracting new business opportunities. This role focuses on building strong initial relationships with prospective clients, understanding their needs, and opportunities before handing them over to the Business Manager, who will continue the sales journey and lead the process through to close. Working as part of a high-performing team of Sales Managers, the Sector Development Manager will thrive in a driven, collaborative environment, contributing energy, insight, and momentum to the growth of our business.

As part of our team, you will:

• Build strong relationships with key stakeholders across UK MoD and System Integrators, as well as relevant partners, to position the business as a credible and preferred supplier.
• Develop and execute targeted sales strategies that align with business objectives.
• Continuously analyze market conditions, customer needs, and competitive activity to identify emerging trends and opportunities.
• Collaborate closely with technical, marketing, and sales administration teams to ensure prospects receive consistent, professional, and well-supported sales experience.
• Engage and manage partners and external service providers, ensuring they are effectively integrated into opportunities where required and aligned with customer needs and business objectives.
• Contribute to and support targeted marketing initiatives within key verticals, including attendance at trade shows, conferences, and industry events.
• Maintain accurate sales forecasts and pipeline reporting, supporting business planning and performance tracking.
• Provide regular, structured updates to senior management on activity, progress, risks, and opportunities to support informed strategic decisions.
• Travel regularly as and when required to meet clients and attend trade shows.
• Continuously grow and focus on personal development using the Panasonic Leadership Principles.

What you will bring to the picture:

• Educated to secondary school level with relevant qualifications.
• 2 to 8 years of relevant experience in the field.
• A degree in Business, Engineering, Security Studies, IT Security, or a comparable qualification with relevant experience (advantageous, not essential).
• Experience in sales and business development – several years of experience in sales, particularly in the defence market and ideally, with an established network in the UK.
• Good knowledge of the public sector – understanding of procurement processes, tenders, and decision-making structures in government agencies, armed forces, and emergency services.
• Excellent technical experience particularly in technological solutions, preferably in the areas of rugged hardware, communication solutions, or mission-critical IT solutions.
• Open to travel for business purposes (UK driving license required).

What will give you the edge:

• Previous experience in the UK Defence/MoD and systems integrators (advantageous, not essential).
• Ability to work independently, identify new business opportunities, and act proactively.
• Strong communication skills – confidence in interacting with decision-makers, partners, and internal teams.
• Ability to analyze large datasets and market information to make informed business decisions and derive sales strategies.
• Strong contract and negotiation skills in the public sector environment, when it comes to pricing and offer creation.
• Project management skills – the ability to manage complex projects, coordinate with internal and external stakeholders, and deploy various resources efficiently.
• Willingness to travel, strong negotiation skills in dynamic and sometimes complex decision-making environments.
• Team player and leadership skills – the ability to collaborate closely with different teams, motivate partners, and coordinate with internal departments.
• Strong "Hunter" mentality – solution-oriented, creative thinking ("out of the box") and a "can-do" attitude.

We are committed to providing appropriate workplace adjustments to individuals who may require them. Please contact the People Relations team should you require any adjustments.

Please note as part of our hiring requirements at Panasonic, candidates must already have the legal right to work in the relevant country, as we are not able to support work sponsorships.