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For Companies At a Glance
- Tasks: Lead marketing strategies to boost revenue and brand visibility.
- Company: Join Panache Lingerie, empowering women for over 40 years with stylish support.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration.
- Why this job: Make a real impact on women's confidence while working in a supportive team culture.
- Qualifications: Experience in marketing strategy and strong analytical skills required.
- Other info: This is an on-site position in Sheffield, perfect for those passionate about women's empowerment.
The predicted salary is between 28800 - 42000 £ per year.
About Us
Panache Lingerie Ltd in Sheffield exists to help women have happier and healthier bodies by providing the right fit and support without compromising on style. For over 40 years, we have been committed to making fuller-busted women feel their best and be kinder to themselves. Our vision is to create a world where women's joy is not bound to their shape and size.
The Role
This is a full-time on-site role for a Marketing Manager at Panache Lingerie Ltd in Sheffield. The Marketing Manager will be responsible for developing and executing marketing strategies, that drive revenue growth, enhance brand visibility, and expand our customer base. This role requires close collaboration with cross-functional teams, including Sales, Design, Brand, and eCommerce, to ensure marketing initiatives are aligned with our commercial goals.
Key Accountabilities
Customer Experience: Ensure that every customer interaction, whether online or offline, is seamless, consistent, and positive. Focus on building strong relationships, fostering customer loyalty, and driving business growth by delivering value at every stage of the customer journey.
Market Analysis: Conduct thorough market research and competitor analysis to identify new opportunities, emerging trends, and areas for growth. Utilize these insights to inform marketing strategies and guide product development.
Collaboration: Partner with Sales, eCommerce, Brand and Product teams to synchronise marketing efforts with product launches, seasonal promotions, and sales objectives, ensuring cohesive and effective execution.
Strategic Planning: Develop and implement comprehensive strategies that align with the brand’s commercial objectives, including revenue targets, market expansion, and customer acquisition.
Sales Optimisation: Work closely with the sales team to identify key opportunities, optimise pricing strategies, and develop promotional activities that align with revenue targets.
Budget Management: Oversee the marketing budget, ensuring resources are allocated effectively to maximise campaign performance and achieve commercial objectives.
Performance Tracking: Monitor, analyse, and report on the performance of marketing campaigns. Use data-driven insights to continuously optimise strategies and ensure key performance indicators (KPIs) are met.
Marketing Manager employer: Panache Lingerie Ltd
Contact Detail:
Panache Lingerie Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with Panache Lingerie's brand values and mission. Understanding their commitment to helping women feel their best will allow you to align your marketing strategies with their vision, showcasing your passion for the brand.
✨Tip Number 2
Research the latest trends in the lingerie market and be prepared to discuss how you can leverage these insights to drive revenue growth. Highlighting your knowledge of market analysis will demonstrate your strategic thinking capabilities.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've led in the past, especially those that involved cross-functional collaboration. This will show your ability to work effectively with teams like Sales, Design, and eCommerce.
✨Tip Number 4
Be ready to discuss how you track and analyze marketing performance. Sharing specific metrics or KPIs you've used in previous roles will illustrate your data-driven approach and commitment to achieving commercial objectives.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Company: Familiarize yourself with Panache Lingerie Ltd's mission and values. Highlight how your personal values align with their commitment to helping women feel their best.
Tailor Your CV: Customize your CV to emphasize relevant marketing experience, particularly in customer experience, market analysis, and collaboration with cross-functional teams. Use specific examples that demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the lingerie industry. Discuss your strategic planning skills and how you can contribute to their goals of revenue growth and brand visibility.
Showcase Data-Driven Insights: In your application, mention your experience with performance tracking and data analysis. Provide examples of how you've used data to optimize marketing strategies and achieve KPIs in past roles.
How to prepare for a job interview at Panache Lingerie Ltd
✨Show Your Passion for Customer Experience
Make sure to express your enthusiasm for creating positive customer interactions. Share examples from your past experiences where you successfully enhanced customer satisfaction and loyalty.
✨Demonstrate Market Analysis Skills
Prepare to discuss how you've conducted market research in the past. Bring insights about current trends in the lingerie industry and how they could influence marketing strategies at Panache Lingerie Ltd.
✨Highlight Collaborative Experiences
Since this role requires working closely with various teams, be ready to share specific instances where you collaborated effectively with sales, design, or eCommerce teams to achieve common goals.
✨Discuss Strategic Planning and Budget Management
Be prepared to talk about your experience in developing marketing strategies that align with commercial objectives. Discuss how you've managed budgets in previous roles to maximize campaign performance.
