Business Development Executive - Fresh Produce (B2B, Home-Based) in London

About Pan United

Pan United is a well-established importer and distributor of fresh produce, supplying a wide range of customers across the UK. With a focus on quality, consistency, and service, we continue to expand our presence across multiple sectors.

Role Overview

We are seeking a motivated and commercially minded Business Development Executive to drive the continued growth of our fresh produce business. You’ll play a pivotal role in expanding our reach across retail, manufacturing, and catering sectors; building strong customer relationships while identifying and converting new business opportunities. We reward ambition and performance, encourage innovation, and support our people to grow with us. As Pan United continues to expand, you’ll have real opportunities to progress your career within a collaborative and supportive environment.

Key Responsibilities

• Conduct outbound sales calls to prospective and existing customers to promote our product range.
• Build and maintain strong working relationships with customers, ensuring regular contact and repeat business.
• Identify and pursue new business opportunities in line with company objectives.
• Proactively engage and build relationships with customers across retail, manufacturing, and catering sectors.
• Actively seek out and visit prospective customers to generate new business and expand the customer base.
• Leverage existing networks and experience to introduce the business to new customers and create new opportunities.
• Respond to customer enquiries and prepare quotations.
• Follow up on leads and convert opportunities into confirmed sales.
• Liaise with internal teams (procurement, operations, logistics) to ensure efficient service delivery.
• Work towards and achieve agreed sales targets.

Skills & Experience Required

• Previous experience in B2B sales role.
• Proven experience working with customers in retail, manufacturing, or catering sectors.
• Experience within fresh produce, food, or FMCG sectors.
• Demonstrable ability to generate new business and open new accounts.
• Strong communication and interpersonal skills.
• Ability to build rapport quickly and maintain professional relationships.
• Self-disciplined and comfortable working remotely.
• Willingness to travel regularly for customer visits and business development activity.
• Commercially aware with a proactive, results-driven approach.
• Good organisational skills and attention to detail.

Personal Attributes

• Self-motivated and able to work independently.
• Comfortable working in a remote, home-based environment.
• Commercially aware with a willingness to learn.
• Professional, confident, and resilient.
• Positive and adaptable approach in a fast-paced environment.

What We Offer

• Competitive salary.
• Opportunity to develop within a growing business.
• Supportive and collaborative team environment.

Other Information

• Saturday morning working is required.
• Right to work in the UK required.
• We are an equal opportunities employer. We welcome applications from all suitably qualified people and are committed to creating an inclusive, diverse workplace.