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For Companies At a Glance
- Tasks: Lead creative media campaigns for inspiring non-fiction books and authors.
- Company: Join Bluebird, a vibrant division of Pan Macmillan, focused on life-enriching titles.
- Benefits: Enjoy 28 days annual leave, flexible hours, and discounts on books and gym memberships.
- Why this job: Make a real impact in the publishing world while working with bestselling authors.
- Qualifications: Experience in campaign execution and strong relationship management skills required.
- Other info: Collaborative environment with opportunities for professional growth and creativity.
The predicted salary is between 32000 - 42000 £ per year.
Overview
We are looking for a Publicity Manager with creative flair and strategic vision to join Bluebird, Pan Macmillan’s dynamic non-fiction division. You will lead high-impact, integrated media and event campaigns for a list of inspirational, life-enriching books, from bestselling self-help and expert-led lifestyle to impactful memoirs and cookery sensations.
Your team
Bluebird and One Boat are a dedicated non-fiction division at Pan Macmillan and we are in an exciting new phase. Our list covers expert-led self-development and health, impactful memoir, commercial environment, and nature to cookery and lifestyle gift titles. Some of our classic and upcoming books include Attached by Dr Amir Levine, Clean Magic by Nancy Birtwhistle, Sociopath by Patric Gagne, No-Nonsense Nutrition by Dominique Ludwig, Unstressable by Mo Gawdat, and the Pinch of Nom series.
Your role
As the Publicity Manager for Bluebird and One Boat, you will develop and deliver integrated, strategic, impactful, and commercial media and events campaigns for our books, authors, and brands. You will contribute to the growth and strategic development of our lists through entrepreneurial and creative thinking. Flexibility is required for this role, as author events, tours, and media opportunities will include occasional evening and weekend work.
Your key responsibilities
- Pitch for, organize, manage, and attend strategic events and tours across the UK that will drive book sales around publication and build authors’ brands.
- Deliver creative, innovative, and strategic sales driving publicity campaigns for non-fiction authors and brands that include broadcast, print media, and digital strategies.
- Build and maintain effective relationships with a broad range of media contacts, journalists, partner channels, bloggers, and retailers in order to maximize PR opportunities and sales for the books you are working on.
- Maintain market awareness, with a keen eye for trends and a strong understanding of our audience.
- Ensure that plans are communicated in a clear and timely way to all internal and external stakeholders.
- Contribute to author pitches, read new submissions, and lend your voice to decisions for future publishing investment as requested.
- Actively seek opportunities to enhance workflow and processes, using new and developing technologies such as AI (especially Google Gemini), to contribute to continuous improvement within the team.
Essential experience, abilities and knowledge
- Campaign execution: Extensive experience delivering campaigns across events, festivals, broadcast, print media, and digital channels.
- Integrity: A history of building and maintaining excellent, trusted working relationships with a wide range of media contacts, ensuring reliable and effective campaign outreach.
- Relationship management: Demonstrable experience of managing high-profile authors, talent, and multiple stakeholders.
- Commercial acumen: Excellent book market and commercial knowledge with the ability to keep up to date with the latest trends, news, media, and wider cultural landscape.
- Industry knowledge: A demonstrable passion for self-development, health, and lifestyle books and the publishing industry, particularly the lists of Bluebird and One Boat.
- Community: Effective communication and collaboration skills and adept at working across functional teams while championing an inclusive approach.
- Content Creation: Persuasive trade and consumer copywriting skills for pitches and presentations.
- Curiosity: A proactive approach to exploring and leveraging digital tools and AI to streamline routine tasks and workflow efficiency.
- Audience focus: Passionate about connecting readers with our books in all published formats.
Desirable skills
- Knowledge of the wider publishing industry, competitor awareness, and trade press.
- Familiarity with Google for Work (Gmail/Gemini/Google Workspace).
What you’ll get in return
In return we can offer you a range of great projects, a supportive and collaborative working environment as well as a competitive salary and benefits package.
Salary starting from: £38,000
Closing date: 4 November 2025
Benefits
- 28 days’ annual leave increasing with years of service + bank holidays
- Generous pension scheme
- Discounted private medical insurance
- Group income protection scheme
- Enhanced family pay and leave
- Flexible working hours and summer hours (early finish on a Friday during summer months)
- 2 Volunteer Days per year
- 75% off all Pan Macmillan books and regular staff book sales
- Season ticket loan/advance
- Cycle to work scheme
- Discounts on shopping and gym memberships; Christmas club savings
- Daily free breakfast and monthly company lunch
This is a full time, permanent role, and will be based in our offices in Farringdon, London, with flexibility to work from home each week. All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.
At Pan Macmillan, we are committed to promoting diversity, equity and inclusion (DEI). We welcome applications from all individuals and strive to learn and improve our policies and practices. Read our Diversity & Inclusion pledge here: https://www.panmacmillan.com/about/diversity-and-inclusion
If you require any reasonable adjustments or accessibility accommodations during recruitment, please contact Kayelle Danyluk (Head of Talent Acquisition) at kayelle.danyluk@macmillan.com
Please note that all personal information processed in connection with your application will be treated in accordance with our Recruitment Privacy Notice available here: https://panmacmillan.com/recruitment-privacy-notice
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Publicity Manager, Bluebird employer: Pan Macmillan
Contact Detail:
Pan Macmillan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Publicity Manager, Bluebird
✨Tip Number 1
Network like a pro! Get out there and connect with people in the publishing industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or attend interviews, bring your ideas to the table. Share how you would approach publicity campaigns for their books. This will demonstrate your passion and strategic thinking.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest happenings in the non-fiction space, especially around self-development and lifestyle books. Being knowledgeable about current trends will make you stand out as a candidate who truly understands the market.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows you're genuinely interested in joining our team at Bluebird. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace Publicity Manager, Bluebird
Some tips for your application 🫡
Show Your Creative Flair: As a Publicity Manager, creativity is key! Make sure your application reflects your unique style and innovative ideas. Use engaging language and examples that showcase your flair for publicity campaigns.
Tailor Your Experience: Highlight your relevant experience in delivering impactful media and event campaigns. Be specific about your past roles and how they relate to the responsibilities outlined in the job description. We want to see how you can contribute to our exciting new phase!
Build Connections: Demonstrate your relationship management skills by mentioning any high-profile authors or media contacts you've worked with. Show us how you can leverage these connections to maximise PR opportunities for our books.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at Bluebird!
How to prepare for a job interview at Pan Macmillan
✨Know Your Books
Before the interview, dive deep into Bluebird's catalogue. Familiarise yourself with their bestselling titles and authors. Being able to discuss specific books, like 'Attached' or 'Clean Magic', will show your genuine interest and understanding of their brand.
✨Showcase Your Campaign Experience
Prepare to share examples of past campaigns you've executed. Highlight your strategic thinking and creativity in delivering impactful publicity. Be ready to discuss how you managed relationships with media contacts and drove sales through innovative strategies.
✨Demonstrate Your Market Awareness
Stay updated on current trends in the non-fiction publishing industry. Bring insights about what’s hot in self-development, health, and lifestyle books. This will demonstrate your commercial acumen and ability to connect with the target audience.
✨Be Ready for Flexibility
Since the role requires occasional evening and weekend work, be prepared to discuss your availability and willingness to adapt. Show that you understand the demands of the job and are excited about the opportunities it presents.
