At a Glance
- Tasks: Analyse website performance and drive growth through data-driven strategies.
- Company: Join the award-winning digital team at Pan Macmillan.
- Benefits: Enjoy 28 days annual leave, flexible hours, and discounts on books.
- Other info: Collaborative environment with opportunities for continuous learning and career growth.
- Why this job: Make a real impact in the digital world while working with passionate book lovers.
- Qualifications: Experience with Google Analytics and a passion for data storytelling.
The predicted salary is between 31500 - 38500 £ per year.
Do you thrive on data and enjoy translating insights into actionable strategies? Are you passionate about connecting people with high-quality digital content and driving website growth? If so, we have an exciting opportunity to join our dynamic and award-winning digital team at Pan Macmillan.
Your team: The digital communications team at Pan Macmillan is an eighteen-person team of experts covering the breadth of the digital marketing ecosphere. From metadata to SEO/GEO, data collection to analysis, paid digital ads to influencer coordination and much more, the digital communications team endeavours to touch every element of our books as they appear on the internet – and make sure that they find as wide an audience as possible. Our team is collaborative, trusting, dynamic and open to fresh ideas and experimentation, making it the perfect place to develop your digital skill set and work on the most interesting books in the world.
Your role: We are seeking a highly motivated and data-driven Website Analytics Executive to join our team. In this role, you will play a crucial part in enhancing the reach and performance of our website by analysing content performance and user engagement, identifying areas for improvement, and implementing data-driven strategies to increase search engine and generative engine visibility, traffic, engagement and conversions.
Your key responsibilities:
- Analyse website performance: Evaluate performance data using tools including Google Analytics 4, Google Search Console and Peec.AI to understand content performance, user behaviour, channel value and to uncover areas for improvement.
- Deliver data-driven recommendations: Identify opportunities for new editorial content and for optimising existing content, and make recommendations for new website features to enhance user experience when relevant.
- Lead reporting and communication: Generate regular reports, visualising data clearly and articulating the story behind trends. Communicate findings to marketing, editorial and sales stakeholders, and provide actionable insights and recommendations.
- Inform content marketing and SEO/GEO: Collaborate with content teams to identify opportunities for growth across a wide range of channels (organic search including generative engines, organic and paid social, email, Google Discover, etc.) and stay current on digital analytics trends, particularly GEO.
- Collaborate across teams: Work alongside web development, marketing and editorial teams to align optimisation efforts with business objectives.
Essential experience, abilities, knowledge and values you’ll need to succeed:
- Analytics expertise: Thorough understanding of, and proven experience in using, Google Analytics 4, Google Search Console, Google Looker Studio and SEO tools (Ahrefs, Semrush).
- Data storytelling: Excellent reporting and visualisation skills, with the ability to build automated reports and translate complex data into clear, actionable strategies.
- Communication and collaboration: Effective interpersonal skills with a proven track record of working alongside cross-functional, non-technical teams.
- Growth mindset: Curious, creative and analytical thinker eager to stay ahead of digital innovation.
- Project management and prioritisation: Highly organised with the ability to handle multiple analytical projects, meet deadlines and stay adaptable in a dynamic team environment.
- Inclusion and representation: An active dedication to promoting diverse voices and inclusive practices, taking personal responsibility for ensuring our workplace reflects the communities we serve.
- Community: A collaborative approach to building a supportive and vibrant working environment.
- Curiosity: A genuine drive for continuous learning and a readiness to embrace fresh ideas and experimentation.
- Integrity: A foundation of openness and honesty, taking responsibility for actions and learning from mistakes.
- Passion for books: An enthusiastic love for reading and literature (no prior publishing industry experience required).
Desirable skills we’d love you to have:
- GEO tools and application: Experience using generative engine optimisation analytics tools (e.g., Peec.AI, Profound, Otterly.ai) and putting those insights into action.
What you’ll get in return: In return, we can offer you a range of great projects, a supportive and collaborative working environment as well as a competitive salary and benefits package.
Salary: £34,000 to £38,000. Note on salary: The offered salary is dependent on experience and expertise. We benchmark our ranges to ensure fair, competitive compensation that grows with your impact.
Closing date: 8 September 2026. This is a full-time, permanent role and will be based in our offices in Farringdon, London, with some flexibility to work from home each week.
Some of the benefits we offer:
- 28 days’ annual leave increasing with years of service + bank holidays
- Generous pension scheme
- Discounted private medical insurance or health cash plan
- Group income protection scheme
- Enhanced family pay and leave
- Flexible working hours and summer hours (early finish on a Friday during summer months)
- 2 volunteer days per year
- 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
- Season ticket loan/advance
- Cycle to work scheme
- Discounts on shopping and gym memberships; Christmas club savings
- Daily free breakfast and monthly company lunch
How to apply & eligibility: Our process: All applications must be submitted via our careers site to be considered. We are unable to accept CVs or applications sent via email. Our timelines: Because we review every application thoroughly and with care, our shortlisting process can take some time. We appreciate your patience and will be in touch as soon as we have an update on your application.
Right to work: All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.
Our commitment to diversity & inclusion: At Pan Macmillan, we are committed to publishing a wide range of voices that reflect the full breadth of the communities we serve. Joining us means playing an active role in bringing our titles to life as part of a team that champions inclusion at every level. We are dedicated to building a workplace that is as diverse and welcoming as the stories we tell, ensuring all perspectives are celebrated across everything we do. We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Our efforts to promote diversity, equity, and inclusion (DEI) are ongoing, and we continually strive to learn and improve.
Disability confident scheme: As a Disability Confident employer, we actively encourage applications from disabled candidates and people with long-term health conditions, aiming to offer an interview to everyone who meets the essential criteria for the role and chooses to apply under the scheme. The essential criteria can be found under our ‘Essential experience, abilities, knowledge and values you’ll need to succeed’ section.
Please note, some of our vacancies attract an exceptionally high volume of applications. In these circumstances, to ensure a fair and focused process for everyone, we may need to limit the overall number of interviews. Where this happens, we will look closely at who most closely aligns with the requirements to select the candidates applying under this scheme who best meet the essential criteria, in line with official government guidance.
Please remember that you are never required to disclose a disability to us, and you only need to share what you feel comfortable with.
Adjustment & support: We want to ensure that all candidates are supported throughout the recruitment process. If you have any reasonable adjustments or accessibility requirements, please contact Kayelle Danyluk (Head of Talent Acquisition) at kayelle.danyluk@macmillan.com.
Privacy notice: All personal information which we process in connection with your application will be treated in accordance with our Recruitment Privacy Notice.
Website Analytics Executive in London employer: Pan Macmillan
At Pan Macmillan, we pride ourselves on being an exceptional employer, offering a vibrant and collaborative work culture that fosters creativity and innovation. Our commitment to employee growth is evident through our supportive environment, competitive salary, and comprehensive benefits package, including generous leave and flexible working options. Located in the heart of Farringdon, London, you will have the opportunity to work with passionate individuals on exciting projects that connect readers with high-quality literature.
StudySmarter Expert Advice🤫
We think this is how you could land Website Analytics Executive in London
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Pan Macmillan looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Website Analytics Executive at Pan Macmillan, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Website Analytics Executive in London
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Pan Macmillan, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Pan Macmillan and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Pan Macmillan
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Pan Macmillan might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Pan Macmillan.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
