At a Glance
- Tasks: Create and manage exciting marketing campaigns for popular children's books.
- Company: Join Macmillan Children’s Books, a leading name in children's publishing.
- Benefits: Enjoy competitive salary, 28 days annual leave, and a collaborative work culture.
- Other info: Opportunity to work with award-winning authors and grow your marketing skills.
- Why this job: Be part of a creative team that inspires children to read through innovative marketing.
- Qualifications: Passion for children's books and experience in a busy marketing environment.
The predicted salary is between 30000 - 30000 £ per year.
We are looking for a creative, commercially minded, and highly organised Marketing Executive to join our award-winning Communications team. In this role, you will support the Head of Marketing and the Senior Brand Marketing Manager across their lists, working on standout campaigns for leading Middle Grade and YA brands alongside other areas of the publishing programme as needed. This is an ideal role for an ambitious marketer looking to join a thriving children's publishing division.
Macmillan Children’s Books (MCB) is a division of Pan Macmillan and is one of the UK’s leading children’s publishers. We are proud to publish best‑selling and prize‑winning authors and illustrators including Julia Donaldson, Axel Scheffler, Rod Campbell, Chris Riddell, Frank Cottrell‑Boyce, Frances Hardinge, Tomi Adeyemi and many more. Our creative and experienced communications team sits at the heart of the business, collaborating closely with UK and international sales teams, the editorial and design teams, authors, agents and partners. We champion a culture of collaboration and innovation to deliver best‑in‑class campaigns that get all children reading.
As Marketing Executive you will work closely with the Head of Marketing and the Senior Brand Marketing Manager to plan and execute a range of backlist and brand‑building campaigns for leading Middle Grade and YA authors and brands including InvestiGators, Marcus Rashford, Lennry Henry, MG Leonard, Tomi Adeyemi, Liz Pichon and more.
Your key responsibilities:
- Campaign management – plan and implement audience‑focused, creative and effective campaigns for a wide range of brands in our Fiction and Non‑Fiction divisions, including First Ink, Rocket Fox and graphic novels.
- Content creation – write compelling, eye‑catching copy for a variety of marketing purposes, including book proofs, social content, advertising and more.
- Cross‑functional collaboration – work closely with digital, trade marketing and publicity colleagues to ensure integrated campaign delivery.
- Stakeholder communication – communicate plans to internal and external stakeholders including sales and editorial colleagues, brand owners and licensees.
- Digital and social media – manage social media content across multiple platforms and brief digital advertising.
- Asset briefing – liaise with designers to create high‑impact marketing assets and materials.
- Agency & influencer partnerships – coordinate campaign activity with media agencies and build relationships with influencers to amplify our titles across key platforms.
Essential experience, abilities, knowledge and values you’ll need to succeed:
- Industry knowledge – demonstrable passion for children’s books and the publishing industry, with particular interest in MCB’s Fiction and Non‑Fiction divisions, including graphic novels and our First Ink and Rocket Fox imprints.
- Marketing foundation – experience working in a busy marketing team, either within or outside of the publishing industry.
- Clear and effective communication – strong written and spoken communication skills, sharing information reliably and professionally.
- Creativity – a mindset that generates fresh, innovative ideas that drive engagement.
- Innovation and efficiency – a forward‑thinking approach to publishing, open to exploring new tools and technologies such as AI to improve workflows.
- Software/tools – experience with MS Office, Adobe Creative Cloud, Google Workspace, Canva and Biblio.
- Inclusion and representation – active dedication to promoting diverse voices and inclusive practices, ensuring our workplace and publishing reflect the communities we serve.
- Community – a collaborative approach to building a supportive and vibrant environment.
- Curiosity – strong drive for learning and readiness to embrace different perspectives.
- Integrity – openness and honesty, taking responsibility for actions and learning from mistakes.
Desirable skills we’d love you to have:
- Brand experience – experience working with family brands or media properties.
What you’ll get in return:
We can offer a range of great projects, a supportive and collaborative working environment, competitive salary and benefits package.
Salary: £30,000
Closing date: 10 April 2026
Some of the benefits we offer 28 days’ annual leave (increasing with years of service).
Marketing Executive in London employer: Pan Macmillan
Macmillan Children’s Books is an exceptional employer, offering a vibrant and collaborative work culture that fosters creativity and innovation in the heart of children's publishing. With a commitment to employee growth and a supportive environment, you will have the opportunity to work on exciting campaigns for renowned authors while enjoying competitive benefits, including generous annual leave and a focus on diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Tip Number 1
Get your networking game on! Reach out to people in the publishing industry, especially those connected to Macmillan Children’s Books. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of your past marketing campaigns or content you've created. This is your moment to shine and demonstrate how you can contribute to their standout campaigns.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts that focus on children’s publishing and marketing. This knowledge will not only help you in interviews but also show your genuine passion for the field.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a better chance to connect with you. Plus, it’s super easy to do – just head over to our careers page and get started!
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Show Your Passion for Children's Books:When you're writing your application, let your love for children's literature shine through! Mention specific authors or books that inspire you and how they relate to the role. We want to see that you’re genuinely excited about joining our team at Macmillan Children’s Books.
Tailor Your Experience:Make sure to highlight any relevant marketing experience you have, especially in the publishing industry. Use examples that showcase your creativity and ability to manage campaigns effectively. We’re looking for someone who can hit the ground running, so show us what you've got!
Be Clear and Concise:Your written communication skills are key for this role, so keep your application clear and to the point. Avoid jargon and make sure your ideas flow logically. We appreciate straightforwardness, and it’ll help us see your potential as a Marketing Executive.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our community at StudySmarter and Macmillan Children’s Books.
How to prepare for a job interview at Pan Macmillan
✨Know Your Brands
Before the interview, dive deep into the authors and brands that Macmillan Children’s Books publishes. Familiarise yourself with their styles and recent campaigns. This will not only show your passion for children’s literature but also help you discuss how you can contribute to their marketing efforts.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that required creative thinking. Be ready to discuss how you generated innovative ideas and what the outcomes were. This is your chance to demonstrate that you can bring fresh perspectives to their team.
✨Master the Digital Landscape
Since the role involves managing social media content and digital advertising, brush up on the latest trends in digital marketing. Be prepared to discuss your experience with tools like Adobe Creative Cloud and Canva, and how you’ve used them to create engaging content.
✨Emphasise Collaboration
Macmillan values a collaborative approach, so think of examples where you successfully worked with cross-functional teams. Highlight your communication skills and how you’ve effectively liaised with different stakeholders to achieve campaign goals.
