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- Tasks: Manage influencer marketing campaigns and grow our TikTok Shop community.
- Company: Join Pan Macmillan, a leading publisher with a creative and inclusive culture.
- Benefits: Enjoy competitive salary, flexible hours, and generous leave policies.
- Other info: Collaborative team atmosphere with opportunities for personal and professional growth.
- Why this job: Be at the forefront of influencer marketing in a dynamic digital environment.
- Qualifications: Experience in influencer marketing and knowledge of TikTok and YouTube ecosystems.
The predicted salary is between 35000 - 35000 £ per year.
We are looking for a highly motivated Influencer Campaign Manager on a 13-month fixed-term contract to provide parental-leave cover. This is an exciting opportunity to manage Pan Macmillan’s influencer marketing campaigns, explore and widen our influencer network into new communities, and deliver our affiliate strategy for our fast-growing TikTok Shop.
Your team: The Digital Communications team is a collaborative and forward-thinking group that prioritises the reader across email, web content, social media, and video. The team works across all Pan Macmillan imprints, ranging from children’s books to adult fiction and non-fiction. You will specifically sit within the Video & Communities team, a friendly and creative group of four that runs the Book Break influencer network, our YouTube and TikTok channels, and our TikTok Shop. We support Pan Macmillan’s innovation strategy by delivering award-winning campaigns, launching new platforms, and using a data-led approach in everything we do.
Your role: Reporting to the Head of Video and Metadata, the Influencer Campaign Manager position is essential to our digital strategy. You will work with colleagues to develop best-in-class influencer marketing campaigns, source influencers, and oversee all our influencer activity, while experimenting with innovative events and campaigns. You will manage our powerful influencer network, Book Break, including our monthly newsletter and proof distribution, as well as our TikTok Shop creator community. You will work to grow our community into new and exciting areas and support in the delivery of the TikTok Shop Affiliates strategy. You will also provide detailed knowledge and community insights to the rest of the business, impacting key strategies and providing campaign analytics to help meet business objectives. You will also play a key role in supporting the content strategy for the team across our TikTok, Instagram, and YouTube channels.
Your key responsibilities:
- Develop influencer campaigns: Work with communications colleagues to develop ideas, sourcing influencers and delivering a variety of campaigns, functioning as an in-house influencer marketing agency across the business.
- Grow and maintain networks: Maintain our influencer community, overseeing regular communication e.g. newsletters, and understanding their needs and concerns, sharing insight with the business.
- Drive TikTok Shop strategy: Support the delivery of the TikTok Shop Affiliates strategy and manage our creator community on the platform.
- Innovate and experiment: Deliver new and creative events and campaigns to support our books and develop relationships with creators from all backgrounds.
- Deliver community insights: Act as the expert in influencer marketing by providing detailed knowledge, campaign analytics, and trend reports to help shape broader business strategies.
- Support content strategy: Contribute to the overarching content strategy for the team across our TikTok, Instagram, and YouTube channels.
Essential experience, abilities, knowledge and values you’ll need to succeed:
- Influencer marketing expertise: Comprehensive experience of influencer marketing including strategy, process, campaign management, and reporting.
- Platform knowledge: Expert understanding of the YouTube and TikTok ecosystems, including deep familiarity with online video communities and analytics.
- Content judgement: Excellent judgement of creator storytelling and quality, with the ability to match the right influencers to specific book campaigns.
- Book community insight: A demonstrable understanding of book influencer communities (e.g., BookTok, BookTube, Bookstagram), fandoms, and popular genres.
- Strategic metrics: An understanding of high-level performance metrics and how to translate them into commercial value.
- Software and tools: Experience working with influencer databases and management platforms and project management tools such as Klear, Trello, and Asana.
- Inclusion and representation: An active dedication to promoting diverse voices and inclusive practices, taking personal responsibility for ensuring our workplace and publishing reflect the communities we serve.
- Community: A collaborative approach to building a supportive and vibrant environment.
- Curiosity: A strong drive for learning and a readiness to embrace different perspectives.
- Integrity: A foundation of openness and honesty, taking responsibility for actions and learning from mistakes.
Desirable skills we’d love you to have:
- Innovation & experimentation skills: A track record of delivering highly creative or experimental influencer campaign ideas that catch readers’ attention.
- Video & data skills: Shortform video skills (with a willingness to appear in content) and experience creating insight and trend reports based on video analytics.
- Regulatory knowledge: A solid understanding of GDPR (General Data Protection Regulation) and ASA (Advertising Standards Authority) guidelines as they relate to influencer marketing and data.
What you’ll get in return: Beyond a competitive salary and a comprehensive benefits package, we offer a range of exciting projects and a supportive, collaborative working environment. You will have the opportunity to learn and grow in all aspects of influencer marketing and wider digital marketing, gaining exposure to an industry-leading team.
Salary starting from: £35,000
Closing date: 10 May 2026
Some of the benefits we offer:
- 28 days’ annual leave increasing with years of service + bank holidays
- Generous pension scheme
- Discounted private medical insurance or health cash plan
- Group income protection scheme
- Enhanced family pay and leave
- Flexible working hours and summer hours (early finish on a Friday during summer months)
- 2 Volunteer Days per year
- 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
- Season ticket loan/advance
- Cycle to work scheme
- Discounts on shopping and gym memberships; Christmas club savings
- Daily free breakfast and monthly company lunch
This is a full time, 13-month fixed term role and will be based in our offices in Farringdon, London, with some flexibility to work from home each week.
Application process & inclusion: Please note: All applications must be submitted via our careers site to be considered. We are unable to accept CVs or applications sent via email. All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role. At Pan Macmillan, we are committed to publishing a wide range of voices that reflect the full breadth of the communities we serve. Joining us means playing an active role in bringing our titles to life as part of a team that champions inclusion at every level. We are dedicated to building a workplace that is as diverse and welcoming as the stories we tell, ensuring all perspectives are celebrated across everything we do. We are highly committed to promoting diversity, equity and inclusion (DEI) at every level of our organisation. We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Our efforts to promote DEI are ongoing, and we continually strive to learn and improve our policies and practices.
We want to ensure that all candidates are supported throughout the recruitment process, if you have any reasonable adjustments or accessibility requirements please contact Kayelle Danyluk (Head of Talent Acquisition) at kayelle.danyluk@macmillan.com
Please note that all personal information which we process in connection with your application will be treated in accordance with our Recruitment Privacy Notice available here: https://panmacmillan.com/recruitment-privacy-notice. Please read our Recruitment Privacy Notice before submitting your application.
Influencer Campaign Manager in London employer: Pan Macmillan
Contact Detail:
Pan Macmillan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Campaign Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best influencer campaigns and any innovative ideas you've executed. This is your chance to shine and demonstrate how you can bring value to the team at Pan Macmillan.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Pan Macmillan, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest developments in influencer marketing, especially on platforms like TikTok and YouTube. Being knowledgeable about current trends will not only help you in interviews but also show your passion for the role.
We think you need these skills to ace Influencer Campaign Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for influencer marketing shine through! We want to see how excited you are about the role and the impact you can make at Pan Macmillan.
Tailor Your Experience: Make sure to highlight your relevant experience in influencer marketing. We’re looking for specific examples that demonstrate your skills and how they align with our needs, especially in managing campaigns and growing networks.
Be Creative: Don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or the ideas you present, we love innovative thinkers who can bring fresh perspectives to our campaigns!
Apply Through Our Website: Remember, all applications need to be submitted via our careers site. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Pan Macmillan
✨Know Your Influencers
Before the interview, dive deep into the influencer marketing landscape. Familiarise yourself with key influencers in the book community, especially on platforms like TikTok and YouTube. Be ready to discuss how you would engage with them and what unique strategies you could bring to the table.
✨Showcase Your Creativity
Prepare to share innovative ideas for influencer campaigns. Think outside the box and come up with creative concepts that could resonate with diverse audiences. This role is all about experimentation, so don’t shy away from presenting bold ideas that could elevate Pan Macmillan’s presence.
✨Understand the Metrics
Brush up on your knowledge of performance metrics related to influencer campaigns. Be prepared to discuss how you would measure success and translate those metrics into actionable insights. Showing that you can think strategically about data will impress the interviewers.
✨Emphasise Collaboration
Since this role involves working closely with a team, highlight your collaborative skills. Share examples of how you've successfully worked in teams before, especially in creative environments. Demonstrating your ability to communicate and work well with others will be key to showing you’re a great fit for their culture.