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- Tasks: Lead exciting influencer campaigns across TikTok, Instagram, and YouTube.
- Company: Join Pan Macmillan, a vibrant team passionate about diverse voices.
- Benefits: Enjoy 28 days leave, flexible hours, and discounts on books.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the influencer marketing world while learning from industry leaders.
- Qualifications: Experience in influencer marketing and a passion for creative storytelling.
The predicted salary is between 35000 - 35000 ÂŁ per year.
We are looking for a highly motivated Influencer Campaign Manager to work on a 13‑month fixed‑term contract, providing parental‑leave cover and leading Pan Macmillan’s influencer marketing across TikTok, Instagram and YouTube.
Your team is the Digital Communications team, a collaborative, forward‑thinking group that prioritises the reader across email, web content, social media and video. You will be part of the Video & Communities team, a friendly creative group of four responsible for the Book Break influencer network, our YouTube and TikTok channels, and our TikTok Shop.
Your role involves reporting to the Head of Video and Metadata, developing best‑in‑class influencer campaigns, sourcing and managing influencers, and supporting the TikTok Shop Affiliate strategy while providing analytics and community insights to the wider business.
Your key responsibilities:
- Develop influencer campaigns with communications colleagues, acting as an in‑house influencer marketing agency.
- Grow and maintain an influencer community, managing newsletters and regular communication.
- Support the delivery of the TikTok Shop Affiliate strategy and manage the creator community on the platform.
- Innovate and experiment with new events and campaigns to promote our books and build relationships with creators from all backgrounds.
- Deliver community insights and campaign analytics to shape broader business strategies.
- Support content strategy across TikTok, Instagram and YouTube channels.
Essential experience, abilities, knowledge and values:
- Comprehensive experience of influencer marketing, including strategy, process, campaign management and reporting.
- Expert understanding of YouTube and TikTok ecosystems and analytics.
- Excellent judgement of creator storytelling and quality to match influencers to book campaigns.
- Demonstrable insight into book‑influencer communities such as BookTok, BookTube and Bookstagram.
- Strong grasp of performance metrics and how to translate them into commercial value.
- Experience with influencer databases, Klear, Trello, Asana and other project‑management tools.
- Active dedication to promoting diverse voices and inclusive practices.
- Collaborative approach and supportive, vibrant community building.
- Curiosity and a strong drive for learning and embracing new perspectives.
- Integrity and openness with responsibility for actions and learning from mistakes.
Desirable skills we’d love you to have:
- Track record of highly creative or experimental influencer campaigns that capture audience attention.
- Short‑form video skills and experience analysing video data for trend reports.
- Solid understanding of GDPR and ASA guidelines relating to influencer marketing and data.
What you’ll get in return:
Beyond a competitive salary and a comprehensive benefits package, you will have the opportunity to learn and grow in all aspects of influencer and digital marketing within an industry‑leading team. Salary £35,000 per annum.
Benefits:
- 28 days of annual leave plus bank holidays, increasing with service.
- Generous pension scheme.
- Discounted private medical insurance or a health cash plan.
- Group income protection scheme.
- Enhanced family pay and leave.
- Flexible working hours and summer early‑finish Fridays.
- Two volunteer days per year.
- 75% off all Pan Macmillan books and a highly reduced staff book sales rate.
- Season ticket loan/advance.
- Cycle‑to‑work scheme.
- Discounts on shopping, gym memberships and Christmas club savings.
- Daily free breakfast and monthly company lunch.
Employment information:
Full‑time, 13‑month fixed‑term role based in Farringdon, London with some home‑work flexibility each week. Closing date 10 May 2026.
Equal Opportunity Statement:
At Pan Macmillan, we are committed to publishing a wide range of voices that reflect the full breadth of the communities we serve. We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We continually strive to learn and improve our diversity, equity and inclusion (DEI) practices.
Influencer Campaign Manager employer: Pan Macmillan
Contact Detail:
Pan Macmillan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Campaign Manager
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with people in the influencer marketing space. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with examples of innovative influencer campaigns you've worked on or ideas you’d love to implement. This will demonstrate your passion and understanding of the role, making you stand out from the crowd.
✨Tip Number 3
Stay updated on trends! Follow influencers and brands on TikTok, Instagram, and YouTube to see what’s working. Bring this knowledge into your conversations during interviews to show you’re not just a candidate, but someone who lives and breathes influencer marketing.
✨Tip Number 4
Apply through our website! We want to see your application directly, so make sure you submit it through our platform. It shows you’re serious about joining our team and helps us keep track of all the amazing talent we’re considering.
We think you need these skills to ace Influencer Campaign Manager
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When writing your application, let your enthusiasm for influencer marketing shine through! Share specific examples of campaigns you've worked on and what made them successful. We love seeing candidates who are genuinely excited about the role.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience with TikTok, Instagram, and YouTube. We want to see how your skills align with our needs, so don’t be shy about showcasing your expertise in these platforms!
Be Creative and Authentic: As an Influencer Campaign Manager, creativity is key! Use your application to demonstrate your unique voice and style. Whether it’s through your writing or the way you present your experiences, we appreciate authenticity and innovative thinking.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Pan Macmillan
✨Know Your Influencers
Before the interview, dive deep into the influencer marketing landscape, especially on TikTok, Instagram, and YouTube. Familiarise yourself with key influencers in the book community like those on BookTok and BookTube. This will not only show your passion but also your understanding of how to match influencers with campaigns.
✨Showcase Your Creativity
Prepare to discuss any past campaigns you've worked on, especially those that were innovative or experimental. Bring examples of how you’ve captured audience attention through creative strategies. This is your chance to demonstrate your ability to think outside the box!
✨Understand the Metrics
Brush up on performance metrics and analytics related to influencer campaigns. Be ready to explain how you’ve used data to drive decisions in previous roles. Showing that you can translate insights into commercial value will impress the interviewers.
✨Emphasise Collaboration
Since this role involves working closely with a team, be prepared to share examples of how you've successfully collaborated in the past. Highlight your experience in building supportive communities and your dedication to promoting diverse voices. This aligns perfectly with the values of the company!