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- Tasks: Join us as a Digital Marketing Apprentice and dive into exciting digital marketing tasks.
- Company: Pan Macmillan is a leading UK publisher, known for its diverse range of impactful books.
- Benefits: Enjoy 28 days annual leave, flexible hours, and discounts on books and gym memberships.
- Why this job: Gain hands-on experience in a dynamic team while working on fascinating book campaigns.
- Qualifications: No prior experience needed, just a passion for digital marketing and teamwork.
- Other info: This is a full-time, 15-month apprenticeship based in Farringdon, London.
About the company: Pan Macmillan publishes a broad and vibrant range of books for audiences of all ages – from dazzling bestsellers to influential prize-winners, books to inspire lifelong readers and listeners, to enduring classics for generations to come. The fourth largest UK publisher, we pride ourselves on publishing successfully and sustainably and are committed to working together to positively impact culture and society at large. Each of our imprints is distinctive, containing the carefully curated collections of different kinds of books published for the widest possible readership.
About the team: The Digital Communications team at Pan Macmillan covers the breadth of the digital marketing ecosphere. From metadata to search engine optimisation (SEO), data collection to analysis, paid digital ads to influencer coordination and much more, the Digital Communications team aims to touch every element of our books as they appear on the internet – and make sure that they find as wide an audience as possible. Collaborative, trusting, dynamic and open to fresh ideas and experimentation, being part of our team is the perfect place to develop your digital skill set and work on the most interesting books in the world.
About the role: As a Digital Communications Apprentice, you will dive into the exciting world of digital marketing within the publishing industry. This dynamic role offers a unique opportunity to gain hands-on experience across various specialist areas of our Digital Communications team. You’ll get to spend dedicated time learning from and contributing to our email team, understanding how we connect with readers directly; our web content team, shaping how our books appear online; our video and metadata team, creating engaging visual content and ensuring our books are discoverable; and our paid media team, exploring how we reach new audiences through advertising. This apprenticeship is designed to give you a well-rounded foundation in digital communications, allowing you to contribute to real campaigns and develop a diverse skill set crucial for a career in this fast-paced field.
Key responsibilities:
- Understanding, implementing and optimising SEO strategies
- Participating in the creation and execution of data-driven, email, social, content and influencer marketing campaigns
- Creating engaging short-form video content for varied platforms
- Assisting in maintaining and enhancing the website’s functionality and editorial content
- Contributing to establishing and growing the brand’s presence on social media platforms
- Working collaboratively with various teams to execute unique and effective marketing strategies
- Assisting in analysing digital marketing data to guide change and report on performance.
Skills you’ll need to succeed:
- An interest in digital marketing and eagerness to learn
- Ability to communicate effectively and work collaboratively in a team
- Willingness to stay up-to-date with digital marketing trends and developments
- Excellent time management skills
- Flexible and adaptable, with the ability to respond thoughtfully to changing needs
- Experience working with software such as MS Office and Google Workspace.
About the programme: As a Publishing Apprentice, you’ll gain exposure to all of the key stages in the publishing process, starting from the initial conception of a book all the way through to production, sales, marketing and publicity processes. Throughout your apprenticeship, you’ll be invited to monthly 3-hour live sessions hosted online in addition to working on your course content via our online learning platform. To meet the off-the-job requirements for your apprenticeship, you’ll also spend a minimum of 6 hours a week within the workplace, developing your publishing knowledge, skills and behaviours listed within your bespoke LDN Training Plan.
Salary: £24,000
Full time / part time: Full time
Application deadline: 6 July 2025
Potential start date: 22 September 2025
Qualification: Level 4 Publishing Professional
Duration: 15 months
Some of the benefits we offer:
- 28 days’ annual leave increasing with years of service + bank holidays
- Pension scheme
- Discounted private medical insurance
- Group income protection scheme
- Enhanced family pay and leave
- Flexible working hours and summer hours (early finish on a Friday during summer months)
- 2 Volunteer Days per year
- 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
- Season ticket loan/advance
- Discounts on shopping and gym memberships; Christmas club savings
- Daily free breakfast and monthly company lunch
This is a full time 15 month fixed term role, and will be based in our offices in Farringdon, London, with some flexibility to work from home each week. All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role. At Pan Macmillan, we are highly committed to promoting diversity, equity and inclusion (DEI) at every level of our organisation. We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Our efforts to promote DEI are ongoing, and we continually strive to learn and improve our policies and practices.
Digital Marketing Publishing Apprentice employer: Pan Macmillan
Contact Detail:
Pan Macmillan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Publishing Apprentice
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the publishing industry. Follow relevant blogs, podcasts, and social media accounts to stay updated on SEO strategies, email marketing, and content creation techniques that are currently effective.
✨Tip Number 2
Engage with Pan Macmillan's online presence. Interact with their social media posts, share your thoughts on their books, and participate in discussions. This not only shows your enthusiasm for the company but also helps you understand their brand voice and audience.
✨Tip Number 3
Network with professionals in the digital marketing and publishing fields. Attend industry events, webinars, or workshops where you can meet people who work at Pan Macmillan or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Consider creating a personal project that showcases your digital marketing skills. Whether it's a blog, a social media campaign, or a video series, having a portfolio piece that demonstrates your creativity and understanding of digital marketing will make you stand out as a candidate.
We think you need these skills to ace Digital Marketing Publishing Apprentice
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant skills and experiences related to digital marketing. Emphasise any projects or coursework that demonstrate your understanding of SEO, social media, or content creation.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the publishing industry. Mention specific aspects of Pan Macmillan's work that resonate with you and how you can contribute to their digital communications team.
Showcase Your Digital Skills: If you have experience with digital tools or platforms, such as Google Analytics or social media management software, be sure to mention these in your application. Provide examples of how you've used these skills in past projects or roles.
Demonstrate Your Passion: Convey your eagerness to learn and grow within the digital marketing field. Share any personal projects, blogs, or social media accounts where you've applied your digital marketing knowledge, showing your proactive approach to learning.
How to prepare for a job interview at Pan Macmillan
✨Show Your Passion for Digital Marketing
Make sure to express your genuine interest in digital marketing during the interview. Share any relevant projects or experiences you've had, even if they're personal or academic. This will demonstrate your eagerness to learn and grow in this field.
✨Familiarise Yourself with Pan Macmillan's Imprints
Before the interview, take some time to research Pan Macmillan's various imprints and their unique offerings. Being able to discuss specific books or authors from these imprints will show that you are proactive and have a real interest in the company.
✨Prepare Questions About the Role
Think of insightful questions to ask about the Digital Communications team and the apprenticeship role. This could include inquiries about the types of campaigns you'll be involved in or how the team collaborates on projects. It shows you're engaged and serious about the opportunity.
✨Demonstrate Your Teamwork Skills
Since the role involves working collaboratively with various teams, be ready to share examples of how you've successfully worked in a team setting. Highlight your communication skills and adaptability, as these are key traits for success in this position.
