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- Tasks: Create and manage exciting influencer campaigns across TikTok, Instagram, and YouTube.
- Company: Join a dynamic digital communications team at the forefront of influencer marketing.
- Benefits: Enjoy a competitive salary, 28 days annual leave, and opportunities for growth.
- Other info: Collaborative environment that values diversity and encourages creativity.
- Why this job: Be part of innovative campaigns that shape the future of influencer marketing.
- Qualifications: Experience in influencer marketing and a passion for social media platforms.
The predicted salary is between 35000 - 35000 £ per year.
Influencer Campaign Manager – 13‑month fixed‑term contract, full‑time (to commence as soon as possible)
Department: Digital Communications
Your role:
Reporting to the Head of Video and Metadata, the Influencer Campaign Manager will develop and execute best‑in‑class influencer marketing campaigns, source influencers, oversee all influencer activity, support the TikTok Shop Affiliates strategy, and provide community insights to inform business strategy.
Your key responsibilities:
- Develop influencer campaigns: work with communications colleagues to source influencers and deliver varied campaigns.
- Grow and maintain networks: manage influencer community, deliver newsletters and understand community needs.
- Drive TikTok Shop strategy: support delivery of the TikTok Shop Affiliates strategy and manage our creator community.
- Innovate and experiment: deliver new and creative events and campaigns.
- Deliver community insights: provide campaign analytics and trend reports.
- Support content strategy: contribute to content strategy across TikTok, Instagram, and YouTube.
Essential experience, abilities, knowledge and values:
- Influencer marketing expertise: strategy, process, campaign management, and reporting.
- Platform knowledge: YouTube and TikTok ecosystems, analytics.
- Content judgement: match influencers to book campaigns.
- Book community insight: understand BookTok, BookTube, Bookstagram communities.
- Strategic metrics: translate metrics into commercial value.
- Software and tools: experience with influencer databases and management platforms, Trello, Asana.
- Inclusion and representation: promote diverse voices and inclusive practices.
- Community: collaborative approach to building a supportive environment.
- Curiosity: drive for learning and embracing perspectives.
- Integrity: openness, honesty, accountability.
Desirable skills:
- Innovation & experimentation skills.
- Video & data skills: short‑form video, analytics reporting.
- Regulatory knowledge: GDPR and ASA guidelines for influencer marketing.
Salary and benefits:
Salary starting from: £35,000. Benefits include: 28 days annual leave (increasing with service).
Influencer Campaign Manager in London employer: Pan Macmillan Ltd.
Contact Detail:
Pan Macmillan Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Campaign Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with influencers and industry folks on platforms like LinkedIn or even at events. The more people you know, the better your chances of landing that Influencer Campaign Manager gig.
✨Tip Number 2
Show off your creativity! When you’re chatting with potential employers, share your innovative ideas for influencer campaigns. They’ll love seeing your passion and fresh perspective on how to drive engagement.
✨Tip Number 3
Be ready to discuss metrics! Brush up on how to translate campaign analytics into commercial value. Employers want to see that you can not only create campaigns but also measure their success effectively.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows you’re serious about joining our team. Plus, it’s super easy to keep track of your application status!
We think you need these skills to ace Influencer Campaign Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Influencer Campaign Manager role. Highlight your experience in influencer marketing and any relevant campaigns you've managed. We want to see how you can bring your unique flair to our team!
Showcase Your Creativity: This role is all about innovation, so don’t hold back! Share examples of creative campaigns you've executed or ideas you have for future influencer strategies. We love seeing fresh perspectives that can help us stand out in the digital space.
Be Data-Driven: We value insights and analytics, so include any metrics or results from past campaigns you've worked on. Show us how you’ve translated data into actionable strategies. It’s all about demonstrating the impact of your work!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Pan Macmillan Ltd.
✨Know Your Influencers
Before the interview, dive deep into the influencer marketing landscape. Familiarise yourself with key influencers in the BookTok, BookTube, and Bookstagram communities. Being able to discuss specific examples of successful campaigns will show your expertise and passion for the role.
✨Showcase Your Creativity
Prepare to share innovative ideas for influencer campaigns. Think outside the box and come up with unique concepts that could drive engagement on platforms like TikTok and Instagram. This will demonstrate your ability to innovate and experiment, which is crucial for this position.
✨Understand the Metrics
Brush up on how to translate campaign metrics into commercial value. Be ready to discuss how you would use analytics to inform strategy and improve future campaigns. Showing that you can back your creative ideas with data will impress the interviewers.
✨Emphasise Collaboration
This role requires a collaborative approach, so be prepared to discuss your experience working with teams. Share examples of how you've successfully managed influencer relationships and contributed to a supportive community. Highlighting your teamwork skills will align well with their values.