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- Tasks: Create and manage exciting influencer marketing campaigns across TikTok, Instagram, and YouTube.
- Company: Join a dynamic team at a leading digital communications company.
- Benefits: Enjoy 28 days annual leave, flexible hours, and discounts on books and gym memberships.
- Other info: Collaborative environment with opportunities for innovation and personal growth.
- Why this job: Be at the forefront of influencer marketing and make a real impact in the community.
- Qualifications: Experience in influencer marketing and knowledge of social media platforms required.
The predicted salary is between 35000 - 35000 £ per year.
Your role
Reporting to the Head of Video and Metadata, the Influencer Campaign Manager will develop and execute best‑in‑class influencer marketing campaigns, source influencers, oversee all influencer activity, support the TikTok Shop Affiliates strategy, and provide community insights to inform business strategy.
Your key responsibilities
- Develop influencer campaigns: work with communications colleagues to source influencers and deliver varied campaigns.
- Grow and maintain networks: manage influencer community, deliver newsletters and understand community needs.
- Drive TikTok Shop strategy: support delivery of the TikTok Shop Affiliates strategy and manage our creator community.
- Innovate and experiment: deliver new and creative events and campaigns.
- Deliver community insights: provide campaign analytics and trend reports.
- Support content strategy: contribute to content strategy across TikTok, Instagram, and YouTube.
Essential experience, abilities, knowledge and values
- Influencer marketing expertise: strategy, process, campaign management, and reporting.
- Platform knowledge: YouTube and TikTok ecosystems, analytics.
- Content judgement: match influencers to book campaigns.
- Book community insight: understand BookTok, BookTube, Bookstagram communities.
- Strategic metrics: translate metrics into commercial value.
- Software and tools: experience with influencer databases and management platforms, Trello, Asana.
- Inclusion and representation: promote diverse voices and inclusive practices.
- Community: collaborative approach to building a supportive environment.
- Curiosity: drive for learning and embracing perspectives.
- Integrity: openness, honesty, accountability.
Desirable skills
- Innovation & experimentation skills.
- Video & data skills: short‑form video, analytics reporting.
- Regulatory knowledge: GDPR and ASA guidelines for influencer marketing.
Salary and benefits
Salary starting from: £35,000. Benefits include: 28 days annual leave (increasing with service) + bank holidays; generous pension scheme; private medical insurance or health cash plan; group income protection; enhanced family pay and leave; flexible working hours; volunteer days; 75% off Pan Macmillan books; season ticket loan; cycle‑to‑work scheme; discounts on shopping and gym; daily free breakfast and monthly company lunch.
Location and working arrangements
This full‑time, 13‑month fixed‑term role is based in our offices in Farringdon, London, with some flexibility to work from home each week.
EEO statement
We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We are committed to building a workplace that celebrates diverse perspectives across everything we do.
Closing date: 10 May 2026
Influencer Campaign Manager employer: Pan Macmillan Ltd.
Contact Detail:
Pan Macmillan Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Campaign Manager
✨Network Like a Pro
Get out there and connect with people in the influencer marketing scene. Attend events, join online communities, and don’t be shy about reaching out to potential contacts on LinkedIn. Remember, it’s all about who you know!
✨Show Off Your Skills
When you get the chance to chat with someone about the role, make sure to highlight your experience with TikTok and YouTube campaigns. Share specific examples of successful campaigns you've managed and how you’ve driven community engagement.
✨Be Ready to Innovate
Prepare to discuss your ideas for new and creative influencer campaigns. Think outside the box and come up with fresh concepts that could resonate with the target audience. Show them you’re not just following trends but setting them!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Influencer Campaign Manager
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When writing your application, let your enthusiasm for influencer marketing shine through! Share any relevant experiences or campaigns you've worked on that demonstrate your love for the field. We want to see your creativity and how you can bring fresh ideas to our team.
Tailor Your Application: Make sure to customise your application to fit the role of Influencer Campaign Manager. Highlight your experience with TikTok and YouTube, and mention any specific tools like Trello or Asana that you've used. This shows us that you understand what we're looking for and that you're a great fit!
Be Authentic: We value integrity and authenticity at StudySmarter, so be yourself in your application. Share your unique perspective on influencer marketing and how you can contribute to our diverse community. We want to know what makes you tick and how you can help us innovate!
Apply Through Our Website: Don't forget to submit your application through our website! It's the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you're at it!
How to prepare for a job interview at Pan Macmillan Ltd.
✨Know Your Influencers
Before the interview, research the influencers relevant to the role. Understand their styles, audiences, and how they align with the company's values. This will show your passion for influencer marketing and your ability to match influencers to campaigns.
✨Showcase Your Campaign Successes
Prepare to discuss specific influencer campaigns you've managed in the past. Highlight your strategic approach, the metrics you used to measure success, and any innovative ideas you implemented. This will demonstrate your expertise and ability to drive results.
✨Familiarise Yourself with TikTok and YouTube Trends
Stay updated on the latest trends in the TikTok and YouTube ecosystems. Be ready to share insights on how these trends can inform campaign strategies. This shows your curiosity and commitment to staying ahead in the influencer marketing space.
✨Emphasise Collaboration and Community Building
Discuss your experience in building and managing communities. Share examples of how you've fostered collaboration among influencers and supported diverse voices. This aligns with the company's values and highlights your ability to create a supportive environment.